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Work Background
Black Innovation AllianceBIA Global - Sr Strategy Advisor, International Relations
Apr. 2024 - Aug. 2024PanamaAs Sr Strategy Advisor for BIA Global, I am working to develop the frameworks and partnerships needed to expand exports of products developed by diverse firms in the United States. Our target markets are Central, South America and the Caribbean and Africa. With my base in Panama, we have a strategic advantage being based in the world's largest logistics hub and free trade zone. In June 2024, BIA was named Strategic Partner to the Global Diversity Export Initiative. Our collaboration will include Capacity Building on International Trade+ Exports and programs to accelerate and grow exporting opportunities for diverse businesses nationwide.
Black Innovation AllianceChief Operating Officer
Oct. 2023 - Apr. 2024PanamaThe COO role is a 6-month fractional assignment to 'model' the COO role for the organization. This involves leading digital transformation and operational excellence across the high performing team at BIA. Focus areas include Research, Advocacy + Policy, Narrative Change and Capacity Building.
Consultec-TI Corp.Fractional CMO Omnibanca US
Nov. 2022 - Jun. 2024United StatesConsultec-TI is a leading fintech development startup that has been gaining traction in Latam, the Caribbean and Spain with its digital banking platform - Omnibanca. Our goal in the United States is to serve MDIs, CDFIs and Community Banks so that they can gain competitiveness and deepen their capacity to provide banking services to underserved communities nationwide.
Black Innovation AllianceSr. Strategy Advisor
Nov. 2022 - Sep. 2023RemoteMy role as Sr Strategic Advisor at BIA grew out of a program I designed called EcoSystem Builder In Residence (EIR). This program engages BIA's Innovator Support Organization leadership in projects that help to build the foundation of the organization. Key contributions include: Design of EIR program, with oversight of 4 EIRs, Project Management for social impact metrics using SoPact, Project Management of BIA Member app BIAconnect.
CIGEStrategic Partnerships and Fundraising
Oct. 2022United StatesCIGE is a startup that has designed AI powered energy efficiency platform for commercial and residential buildings in Panama.
Black Innovation AllianceEcosystem Builder in Residence
Sep. 2022 - Nov. 2022RemoteBIA is an ecosystem-building institution dedicated to closing the racial wealth gap through the direct support of Black-led innovator support organizations in service to Black entrepreneurs, tech founders and creative technologists. As their first Entreprenuer In Residence I support Business Development and Sponsorship strategies for programs within its Decade of Black Innovation.
TEN X LabPartner | COO | Startup Coach
Mar. 2021 - Sep. 2022United StatesTEN X Lab is an early stage venture studio whose mission is to drive growth and cocreate businesses with Black and multicultural founders globally. I serve as both COO and Startup Coach which is where my passion lies. As AWS Partners and AWS Activate - we are able to provide startup founders with resources to build in the cloud. We are also members of the Black Innovation Alliance and Global Startup Studio Network, both organizations that also bring tremendous resources to our founders but also allow us to collaborate with diverse communities globally. Watch us in the Fintech, SaaS, Media/Entertainment and Black Beauty space.
LemonTree MediaExecutive Producer + Startup Advisor
Jan. 2021 - Sep. 2022Orlando, Florida, United StatesLemonTree Media is a technology firm at the intersection of video and interactivity, looking to disrupt ecommerce with a shorter path to purchase.
ModevStrategic Partnerships
Apr. 2020 - Jul. 2020Orlando, Florida, United StatesSponsorship strategy + sales for the leading events in voice ai including VOICE GLOBAL and VOICE SUMMIT, VOICE LIVE from CES and SPINNAKER Summit.
360 HoopsAdvisor, Strategic Partnerships- (Early Stage, Pre Revenue Start-Up)
Jan. 2020 - Apr. 2020Orlando, Florida AreaI served as an Advisor in the development of strategic partnerships for 360 Hoops, a next gen basketball training system that provides intense, high energy basketball training for players and teams. Unfortunately this opportunity was paused due to COVID.
Tribune Publishing CompanyEP & Sponsorship
Jul. 2018 - Jan. 2020Orlando, Florida AreaSponsorship strategy and sales for Tribune Publishing events in Orlando and S. Florida. In the Orlando market, our featured event brands include Prime Expo, Central Floridian of the Year, Top Workplaces, PINK NIGHT OUT, Unscripted and more. In my role, I work with the OS Events team to design memorable experiences that connect customers to brands at the local level.
etech eventsDirector, Client Services
Apr. 2017 - Jun. 2018Orlando, Florida AreaDriving digital transformation at events with etech's Digital Signage Network. In my role I work with clients to monetize the signs as a DOOH network. Clients include Gartner, Amazon Web Services, Teradata, RSA, Adobe Summit, Adobe Max and others. Etech also specializes in event technologies that help with capacity management; live monitoring of traffic flows; and unique experiences with AR/VR.
Pro Audio NerdsStartup Advisor
Mar. 2017 - Aug. 2022Orlando, Florida, United States
INGEÑUITYManaging Director
Mar. 2016 - Mar. 2017Managed sponsorship sales, travel and social media plan for the Soledad O Brien Latino In America Tours, Tejano National Music Convention, LULAC Annual Conference, Congressional Hispanic Leadership Institute Conference and Hispanic Heritage Awards. In addition, support investor relation activities. P&L responsibilities for $4M budget. Manage team of 4.
OLVIA SYSTEMS S.A.Marketing Director
Apr. 2015 - Jul. 2015The Olvia Group is a procurement management consulting firm engaged in the provision of mineral resources for industrial clients worldwide. As their US Representative I provide marketing consulting services for the company’s entry into the US market, including design of their marketing and business strategy for the Mineral Resource and Mining division as well as R&D in nanotechnology.
TJM Communications, Inc.Strategy Advisor
Aug. 2014 - Aug. 2015Orlando, Florida, United States
MARKETING CONCEPTS GROUPVP, Marketing & Business Development
Nov. 2013 - Oct. 2015Greater Los Angeles AreaMarketing Concepts Group connects consumers to brands through experiential, promotions and digital marketing programs. Multicultural audiences represent our core competency but that is the new general market - right? Social media and sponsorship management also form part of what we do. Clients include Verizon Wireless, Hyundai, Lopez-Negrete Advertising, Market Vision, Pepperidge Farm and more.
Cultur8VP, Account Service
Nov. 2012 - Nov. 2013Dallas, TexasWas retained as founding team of joint venture between The Marketing Arm and Dieste, both Omnicom Agencies. Developed a new, scalable agency model that serviced ATT Multicultural sponsorships, Heineken, Cuervo and Origin Food Group with Sponsorship & Event management, and Digital & Social Media marketing. Managed team of 7. Temporary Contract Position.
TXL Diverse PartnersFounder and CEO | Startup Coach | Export Accelerator
Sep. 2012Miami, Florida and Panama City, PANAMATXL Diverse Partners is a Professional Services marketplace that works to accelerate the growth of underrepresented early-stage founders and small businesses. Partners include Wright Way Business Services, Extra Hands VAs, Sayla.co, and TA Web. We also partner with digital platforms such as Vidlo.video as they beta their product in the marketplace. In 2024, we achieved a significant milestone in establishing TXL Diverse Partners Panama S.A., with a new focus on international trade.
GlobalHueSVP, Shopper Marketing
Jun. 2010 - Jul. 2011Orlando, Florida AreaResponsible for leading promotions strategy grounded in brand, consumer, shopper and retail insights. Designed programs that support year long brand plan including advertising, promotions, experiential, digital and public relations campaigns. SEO, social and mobile strategy extensions. Clients included Walmart, Chrysler Brands, FedEx, US Navy, Verizon Wireless, American Airlines and Bermuda Tourism. Walmart Key Highlights: • Aligned Walmart as Retail Sponsor for Essence Music Festival, largest African American destination event in the US and globally, attracting over 400,000 visitors to New Orleans yearly.
• Designed Road to Essence Sponsorship Platform and raised $1.653M dollars from P&G, Coca-Cola, Coors Light, Lionsgate, and Johnson & Johnson, representing a 125% sales increase from 2010
• Year One results: all partners achieved 2%– 9% sales lift across 504 AA traited stores.
• America I AM: The African American Imprint – travelling exhibition in partnership with Tavis Smiley. • Sold $3M in co-op sponsorship with Walmart partners and managed sponsorship execution.
GlobalHue/Multi-Connect MarketingVP, Experiential & Account Mgmt
May. 2009 - May. 2010Orlando, Florida AreaIn charge of promotions division which developed both shopper marketing and promotional strategies for Walmart, Chrysler, Jeep, Dodge, FedEx and US Navy.
GlobalHueNational Account Director - Experiential
Mar. 2005 - May. 2009Orlando, FloridaManagement of national promotions and experiential strategies for Chrysler, Jeep, Dodge, Universal Pictures, American Airlines, US Navy and Bermuda Tourism.
GlobalHueField Account Supervisor
Mar. 2003 - Dec. 2005Orlando, Florida AreaResponsible for leading multicultural marketing strategy for the Southeast Region. Quarterly reporting to Dealer Associations including sales trends, consumer insights, competitive sales reporting. Managed Annual Multicultural Insights Symposium for entire region of dealers. Key Highlights:
• Calle Ocho – Managed Chrysler Sponsorship
• Chrysler 300C Product launch in Atlanta and Miami – Designed program for ancillary sponsors
• Vive Tu Musica - Designed custom national music tour for Dodge
• Julie Stav Financial Literacy Series – Designed and managed sponsorship for Chrysler
• RAM Test Drive Series – Program design and activation
La Agencia de OrciDirector of Public Relations
Jan. 2000 - Dec. 2002Greater Los Angeles AreaDirected Hispanic corporate communications for Verizon, KABC-TV and Shell Oil. Supervised 5 staffers including 2 PR account supervisors. Provided expert oversight of strategic planning, design and implementation of promotional and PR campaigns, and product launches. Projects included creating workforce and supplier diversity promotional plans for Shell.
Key Highlights:
• Expanded audience numbers and satisfaction by successfully launching SAP programming for KABC-TV. through integrated Hispanic marketing program.
Colon Enterprises, Inc.CEO
Jan. 1997 - Dec. 2000Orlando, FloridaHispanic and sports marketing consultancy. Clients included Major League Baseball, MLB Players Association, Carlos Baerga Celebrities Softball Game and Nestle USA. Produced Manny Mota Celebrities Classic in the DR.
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