GlobalHueSVP, Shopper Marketing
Jun. 2010 - Jul. 2011Orlando, Florida AreaResponsible for leading promotions strategy grounded in brand, consumer, shopper and retail insights. Designed programs that support year long brand plan including advertising, promotions, experiential, digital and public relations campaigns. SEO, social and mobile strategy extensions. Clients included Walmart, Chrysler Brands, FedEx, US Navy, Verizon Wireless, American Airlines and Bermuda Tourism. Walmart Key Highlights: • Aligned Walmart as Retail Sponsor for Essence Music Festival, largest African American destination event in the US and globally, attracting over 400,000 visitors to New Orleans yearly.
• Designed Road to Essence Sponsorship Platform and raised $1.653M dollars from P&G, Coca-Cola, Coors Light, Lionsgate, and Johnson & Johnson, representing a 125% sales increase from 2010
• Year One results: all partners achieved 2%– 9% sales lift across 504 AA traited stores.
• America I AM: The African American Imprint – travelling exhibition in partnership with Tavis Smiley. • Sold $3M in co-op sponsorship with Walmart partners and managed sponsorship execution.