Marina Dindorf - Marketing Manager,

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Work Background

SaniSureMarketing Content Manager

Jan. 2023 - Feb. 2024Berlin, Germany · Remote• Developed, managed, and executed marketing content strategy focused on B2B biomanufacturers by connecting the marketing funnel to buyer journeys. Managed over 5 channels and marketing collateral execution with cross-functional stakeholders • Project-led company's website relaunch with a completely overhauled content structure. Partnered with product managers, UX designers & developers to redesign and publish over 95 pages in under 5 months. Organic traffic (new users) grew by 65% and direct traffic grew by 33% in 3 months • Partnered with CRM to develop marketing lead generation infrastructure, leading to 7x lead growth within 6 months (Q2 to Q4 2023) • Managed and developed content for LinkedIn in partnership with product managers and creative agencies. Grew LinkedIn organic new followers by 80%, with impressions increasing by over 90% within a year • Managed comms for multiple product launches, from product positioning and building key messages to campaign execution and post-campaign analysis • Managed and supported the localization and translation of marketing collateral for 3 different core markets: APAC, EMEA, and the US • Supported brand building with the development of brand guidelines and business personas • Ensured marketing content was consistent with brand and communications strategy across all channels, such as website, ads, social media, email marketing, events, and internal • Developed, copywrote, and ran a fortnightly internal newsletter consolidating internal success stories across the company

Frankie HealthMarketing Manager

Jul. 2022 - Sep. 2022Berlin, Germany · Remote• Developed marketing content strategy focused on B2B decision-makers • Managed and produced marketing content for the company's LinkedIn • Managed blog content development and website SEO optimization process • Planned podcast relaunch *The position was eliminated due to budget cuts.*

ExpatrioMarketing Manager

Apr. 2021 - Jun. 2022Berlin, Germany · Remote• Managed website and blog organic content from conception through SEO optimization and implementation. Total website impressions increased by 293% in 2021. Website traffic grew 20% in Q2, 2022 • Supported 7 markets with consistent marketing assets, including local landing pages and dedicated lead-generation collateral • Developed sales and lead generation marketing assets for different markets. Lead-gen collateral resulted in an email campaign with an 80% open rate • Managed the company's Facebook, Instagram, and TikTok social media channels. Grew Instagram's audience by 70% in 2021 and increased interactions by 1.8k% • Conceptualized and implemented the company's website rebranding with 10+ completely rebranded pages and over 50 rebranded assets • Managed affiliates network with a 50% average conversion rate

ExpatrioMarketing Manager

May. 2019 - Mar. 2021Berlin, Germany · Hybrid• Created and proofread marketing content for the company's website based on Drupal, totaling over 300 pages • Planned and wrote copies for the company's Facebook, Instagram, and LinkedIn social media profiles • Developed marketing content and lead magnet collateral • Managed affiliates and sponsorships - Developed press releases and pitches to promote the yearly survey

KetchumAccount Executive

Jul. 2015 - Sep. 2018São Paulo, Brazil · On-site• Provided public relations services focused on corporate communications for Google in Brazil, Boeing, FedEx, DocuSign, Riot Games, Baci Perugina (Nestlé brand), and JBS. • Created compelling stories focused on landing pieces in tier 1 and 2 media outlets in Brazil • Wrote and localized press releases, pitches, and reports • Developed and managed media relations with a vast pool of tech journalists • Accompanied clients' spokesperson in events and meetings with journalists

Nettis EventosEvent Assistant

Apr. 2014 - Apr. 2015Piracicaba, São Paulo, Brazil · On-site• Assisted in social and corporate events organization and planning. Handled events with an average of 300 guests • Was responsible for budget management of up to R$ 1M and the events' materials control and set-up

Correios e TelégrafosCommunications Intern

Jul. 2012 - Dec. 2013Bauru, São Paulo, Brazil · On-site• Formatted the company's internal newsletter • Assisted with content production for the newsletter • Produced clipping and press releases

Curso pré-vestibular gratuito Primeiro de MaioCommunications Trainee

Apr. 2011 - Mar. 2012Bauru, São Paulo, Brazil · On-site• Planned and implemented the selection process for the project • Produced content for social media and managed the project's social media platforms