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Work Background
Guardian RevivalChief Marketing Officer
Dec. 2023 - Feb. 2025Beacon, New York, United StatesGuardian Revival is a 501(c)(3) not-for-profit organization chartered to revive and preserve the mental health and well-being of veterans and first responders — our guardians — at no cost to them. We're excited to bring our performance content and marketing experience from a brand perspective to the non-profit world!
Raising awareness our mission to improve the lives of first responders, veterans, and active military through engaging content. Increasing our the amount of incredible donors and partners. Bringing modern collaboration and influencer style marketing to the non-profit sector.
Beard ClubPartner & Content Creator
Feb. 2020Westwood, NJWe provide content creation services across brand and paid side of Beard Club. From product photography to celebrity partner content, our content has provided millions of views and major returns on investment. We've also leveraged the authenticity of being a beard man to provide the perspective of our core audience thru lifestyle and how-to content.
Vroom.comNational Business Development Manager
Sep. 2016 - Feb. 2018Greater New York City Area- Purchase pre-owned vehicles based upon assortment team guidelines
- Manage unit pricing to against market trends and company goals
- Built and structured VroomFleet Division. (link below)
- Successfully launched acquisition pilot program with a Fortune 500 partner company. - Developed & Signed multiple contracts which resulted in 16% growth in partnerships.
- Day-to-day manage two key national automotive rental programs
Vroom.comSales and Marketing Coordinator
Jan. 2016 - Sep. 2016Greater New York City AreaSales | - Assisted in the financing of over 400+ vehicle purchases
- Lead the second phase of BASE CRM development & training specific to our sales teams.
- Provide leadership that helped our team reach monthly sales quotas of 100+ purchases through December 2015-April 2016
- Provided analysis and reporting of sales processes to Director of Business and Product Development to assist in developing company wide sales protocols. Social Media Contributor
- Use Instagram to show the automotive lifestyle working at Vroom provides.
- Contribute automotive lifestyle content to the Vroom Facebook page.
- Assist Marketing Team in coordinating social media campaigns pertaining to anything auto-lifestyle based.
- Provide automotive knowledge to Marketing Team for their email campaigns, example: They ask me to provide a list of 4 performance cars and 4 safe cars for their Superbowl email campaign. The result was us selling one of the exact performance vehicles I picked for the email. - Attend automotive events with a Vroom Car to provide photo coverage and be able to network with potential clients. - Provide operational support for content production.
RebelVictory MediaOwner
Nov. 2015Greater New York City AreaRVM provides all around digital content production. Content creation is a must for today's businesses. We provide creative solutions to build brand recognition and sales growth. Services | - Marketing Strategy
- Social Media Content Production
- Commercial video - Event photo & video
- Video editing
- Drone videography
- Product Photography
Vroom.comCustomer Engagement Manager
Oct. 2015 - Jan. 2016Greater New York City Area- Worked with VP of Business Development to analyze our online communications with customers.
- Analyzed the sites customer chat results to find issues or trends to develop an ongoing report for all departments to use.
- Assisted VP in finding improvements for our sales process. Developing a an efficient process for selling vehicles online without customers ever being in person with our sales staff.
- Always providing automotive input for product and marketing departments to ensure their decisions make sense for the automotive world.
Soap On A Rope, LLC.Business Development Manager
Jun. 2015 - Aug. 2015Savannah, Georgia- Responsible for new client acquisition.
- Strategic planning of business expansion.
- Leading workforce of 10 employees.
- Management of daily workloads.
- Analyzing effectiveness of day-to-day operations. - Scheduling of reoccurring client jobs. - Insuring work flow to team members is efficient.
BAB Groups LLCOperations Manager
Mar. 2013 - May. 2015New york- Oversee daily operations.
- Management of two retail business properties.
- Collecting repair bids from vendors for necessary property repairs.
- Scheduling repairs and upgrades with contractors.
- Performing financial analysis of two retail businesses.
- Was tasked with generating P&L reports for principal investors.
- Lead a team of 10+ employees.
- Expand Fleet Business.
- Develop New Business Strategies.
- Analyze business trends.
BMWFleet Sales Manager
Oct. 2012 - Mar. 2013Spring Valley, NY
Jetro Restaurant DepotAccount Executive Sales
Jul. 2011 - Oct. 2012Westchester County, NY
RMCOOwner
Aug. 2009 - Feb. 2014Greater New York City AreaConnected top health and wellness brand directly to consumers.
Developed strategic marketing plans for new product releases.
Networked with other like-minded business owners to create partnerships.
Analyzed sales trends in the health and wellness sector.
Provided leadership training to new business partners through our comprehensive business model.
Supported Easter Seals Organization through various events.
Model Electronics IncAftermarket Sales and Installations
Feb. 2007 - Jul. 2011Ramsey, NJ
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