Ruchi Shukla - Global Content Lead, Crimson Education

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Network Power<100 people

Roles

🔥100%

Startup Founder

💸66%

Marketing

✨66%

Business Owner

Geos

🇫🇷33%

France

🇳🇿33%

New Zealand

Work Background

The Gates ScholarshipScholarship Essay Reader

Jan. 2024United States · Remote

Crimson EducationGlobal Content Lead

Apr. 2021Dubai, United Arab Emirates• Plan, develop and deliver product (print, digital , audio, video, elearning, learning objects, etc.) in alignment and within the parameters of customer, market and/or product requirements and specifications. • Create content for educational guides using eLearning tools like Storyline, Adobe Captivate, Articulate, Rise and Storyblok • Manage the website through CMS and HTML management systems. • Manage delivery of campaigns and assets from vendor to client • Liase with teams of stakeholders within and outside the business to ensure timely deliver of projects • Test and analyze content developed for educational purposes • Measure customer satisfaction, turn around time, quality, and team member performance for projects • Manage external creative agencies and vendors • Producing and editing content with a focus on securing media opportunities to contribute to brand awareness and SEO strategy • Handle budgeting, costing and planning for project management and handle all parts of the publishing process

Pikoo Foods LTDCo-Founder

Aug. 2020 - Apr. 2021Dubai

McGraw-Hill EducationCurriculum Development Specialist

Sep. 2016 - May. 2020• Plan and develop product (print, digital , audio, video, elearning, learning objects, etc.) in alignment and within the parameters of customer, market and/or product requirements and specifications. • Research, design, and develop detailed concepts, guidelines, and outlines as relevant for materials, products, programs, and solutions in accordance with relevant learning objectives and content standards and needs/requests. • Serve as content generalists. Ensure products display appropriate content, reading level, grammar, and style. • Accurately create new content to enhance or bridge content to meet customer requirements. Adhere to established guidelines of academic integrity. • Track and follow approved workflows at all stages, and meet all intermediate and final schedules. • Research, document, and communicate trends, issues, content standards, and competitive products as appropriate to assigned projects. • Collaborate on cross-functional teams to ensure that market requirements, product requirements, project schedules, project budgets, and product objectives are met. Communicate with fellow team members about project progress, and develop solutions to address issues. Meet all intermediate and final schedules. • Incorporate innovative and creative abilities―staying up to date on emerging educational/curriculum, educational technology, and emerging technologies within the K-12 education field and adjacent to the field. • Manage the preparation, organization, tracking, and delivery of assets according to departmental guidelines. • Conduct quality assurance testing of digital assets within a variety of authoring tools, digital platforms, and applications. • Work closely with Marketing, Production, Design, and Manufacturing to ensure that customer and/or market requirements

Pearson plcProject Editor, ELT

Oct. 2013 - Jul. 2016Dubai- Develop digital content for university classrooms - Handle book publishing and sourcing for K-12 - Handle budgeting, costing and planning for project management - Liaise with authors, developers, designers and others for development of products - Handle content delivery and overview - Report on editorial tasks and work on development of new products

ITPEditor, Aviation Business

Dec. 2012 - Oct. 2013Dubai- Manage and edit monthly magazine on the aviation industry in the Middle East. -Interview airline CEO's and c-level executives from related companies -Organize, nominate and collate the winners for the Aviation Business Awards held every year. -Write in-depth features on the focus industries, including financial analysis, regional overview, sector analysis and current issues. - Work with industry contacts for interviews, reviews and product launches. - Liaise with contributors for the magazine. - Work on the design layouts with the design team.

ITPEditor, Digital Broadcast

Jun. 2012 - Nov. 2012Dubai- Manage and edit monthly magazine on digital, media and entertainment industry. -Write in-depth features on the focus industries, including financial analysis, regional overview, sector analysis and current issues. - Work with industry contacts for interviews, reviews and product launches. - Liaise with contributors for the magazine. - Review new products in the market. - Work on the design layouts with the design team.

MediaquestBusiness and Digital Journalist, Trends and Aficionado

May. 2012 - Jun. 2012Dubai- Write in-depth analysis on a variety of issues, including finance, banking, insurance, oil&gas, education, construction and luxury fashion industry. - Conduct interviews with industry leaders and company executives for extensive coverage. - Write features and articles for the quarterly men's magazine on luxury fashion, high-end products and accessories.

Premium MagazineManaging Editor

Jan. 2012 - May. 2012• Edit in-depth features on the Middle East insurance market. • Compile monthly news about the market and its impact on the industry. • Compile news about financial markets around the world. • Keep up-to-date with happenings in the industry by attending events. • Help promote and sponsor events in conjunction with financial companies.

SNL FinancialAssistant Editor

Jan. 2011 - Dec. 2011Ahmedabad Area, India• Work on exclusive stories about the media & entertainment market around the world, including stories about box office openings, new film ventures, bankability of movie actors and new technology products introduced in the market. • Marking stories and content that need to be written and posted before the U.S. markets open. • Editing and posting stories that will affect the market price of company shares once the U.S. markets open. • Write exclusives about the important news stories of the day by collecting them from different sources. • Edit and post stories from other industries, like real estate, financials, insurance, bank & trading, and oil, coal & gas on weekends. • Provide research and exclusives based on companies’ quarterly earnings statements and follow conference calls for the same on an interactive basis.

The GlobalistEditor and Marketing Coordinator

Feb. 2009 - Jan. 2011• Responsible for editing daily content on the public website. • Writing and editing content for the subscription features on current affairs and politics. • Working extensively on remodeling the front end of the Globalist’s website.

Sutherland Asbill & Brennan LLPBusiness Development Assistant

Aug. 2008 - Feb. 2009• Performed policy analysis for the energy department with a focus on renewable energy policy and its effects on clients. • Performed analysis around policies related to natural gas pipeline work and offshore drilling as they affect our clients. • Worked with senior management on developing business proposals to present to potential clients. • Performed research and data analysis to assist with identifying potential clients for the financial services, taxation and energy practices. • Maintained client relationships by communicating new developments on Capital Hill around energy policy and their legal impact on our clients. • Assisted with budgeting activities related to the marketing department.

The GlobalistEditorial and Marketing Assistant

Oct. 2006 - Aug. 2008· Contributed content to Globalist publications · Copy edited and formatted contributions to The Globalist · Contributed to company’s database through fact and quote entry from news and policy resources around the world

KumonTutor

May. 2006 - Aug. 2006Tutored kids for math and reading.

The Times of IndiaEditorial and Features Intern

May. 2004 - Aug. 2004Helped with the editorial layouts and collected stories in the human interest and sports beat. Published four stories with own byline

University of RochesterStudent Assistant, Multimedia Center for Educational Technology

Sep. 2003 - May. 2006Aided professors in developing new media formats for using in various fields including films to powerpoints and blackboards for class usage.