Senior UX Strategist and Product Experience Lead with 25+ years of expertise in marketplaces, SaaS, eCommerce, and digital publishing. I specialize in scaling digital platforms, optimizing UX for conversion, and driving engagement through data-driven design.
At Creative Fabrica, I lead marketplace UX and UI, enhancing navigation, PDPs, and SEO-driven content strategies to optimize user experience and business growth. At ChannelPro, I drove 400% MRR growth through a SaaS-focused UX transformation. I redefined EdTech UX at Edstatica and led high-traffic content transformations at ITP Media Group, increasing ArabianBusiness.com UPVs by 900%.
I apply lean UX, cognitive psychology, and AI-driven strategies to craft seamless, high-performance digital experiences. My expertise spans SEO, conversion funnels, and product innovation, ensuring solutions that scale.
I thrive at the intersection of design, tech, and strategy, driving AI-powered UX solutions that convert and grow businesses.More...
Alia Fawad
CEO@One Digital Entertainment MENA
Verified
Alia Fawad is the dynamic CEO of One Digital Entertainment MENA, where she spearheads innovative strategies that have doubled the company's digital footprint across the Middle East and North Africa. With over 15 years of experience in digital and print media and content creation, Alia has a proven track record of transforming emerging markets into thriving digital ecosystems. Her visionary leadership has not only enhanced brand partnerships but also fostered a culture of creativity and inclusivity within the organization. Strategic communication, brand building, media (digital and print), influencer marketing and gaming are some of the key skills.More...
Dominic Morris
Company Director/CEO@Vectorate Ltd
Verified
Decades of IT/Telcoms experience driving growth in both Channel and Direct sales environments. I am enthused by multicultural environments having managed diverse Regional and Country level teams in Europe, Africa and the Middle East. As an engineer I am absorbed by research and development challenges and developing the goto market strategies and roll out.More...
Tom Norton
Creative Director@M&C Saatchi
Verified
Multi award-winning copywriter and former editor, specialising in online and offline creative campaigns, long and short form copy, scriptwriting and experiential.
With global client experience encompassing the likes of Coca-Cola, Twitter, Atlantis Hotels, Dubai Tourism, Uber, Emirates, KFC and British American Tobacco, I've had creative work awarded at Cannes Lions, Dubai Lynx, The Drum and WPP's Extraordinary Awards alongside recognition from The One Show, New York Festivals, Loeries and EFFIES,
Prior to making the move across to creative advertising almost seven years ago, my writing career started in the London publishing realm, eventually leading to Dubai to become launch Digital Editor for Esquire Middle East and Conde Nast Traveller Middle East online, and later Managing Editor for luxury mens title The Rake and Revolution. Across both print and online, I have had my editorial work published in over 20 national and international titles.More...
Ruchi Shukla
Global Content Lead@Crimson Education
Verified
Experienced curriculum and content designer with an interest in all things education.More...