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Work Background
BodyLogicMDVP of Marketing / Creative Director
Jan. 2014 - Mar. 2022Boca Rato, Fl• Directed campaigns and monitored brand compliance for this industry leader in bioidentical hormone replacement therapy. • Held responsibility for marketing and lead generation through audience targeting on multiple digital platforms. • Developed corporate branding strategies and ensured content delivery to meet real-time ROI requirements. • Coordinated with executive leaders to establish strategies, plans, and KPIs to optimize close rates. • Utilized data and predictive modeling to qualify and monitor leads. Select highlights: • Led ~10 direct and indirect reports while jointly managing call-center teams. • Successfully increased brand awareness and built connections with local audiences through targeted print and digital media. • Increased ROI through real-time responses for triggered email marketing campaigns. • Built an effective in-house marketing division to serve both BodyLogicMD and their sister company Physicians Lab and NutriLogics. • Created digital waiting room content for all locations, supporting franchises with high-quality, consistent branded content for displays. • Oversaw the full production of several tv and digital media campaigns, including managing photo and video shoots.
BARD MarketingArt Director
Jan. 2007 - Dec. 2013Delray Beach, Florida• Led the creative team for this full-service advertising agency serving legal firms. • Developed and oversaw the branding strategy for multiple clients. • Oversaw the development of interactive marketing campaigns, as well as website development, digital advertising, print, and outdoor marketing. • Created and applied wireframe layouts and served as the primary developer for global website elements. • Provided technical leadership for programmers. • Served as account representative to manage customer expectations. Select highlight: • Ensured compliance and confidentiality to meet standards for the legal industry.
Expert RealtyArt Director
Jan. 2005 - Jan. 2007Deerfield Beach, FloridaLead developer in the design, launch and promotion of an innovative, online real estate venture. Designed information architecture and user interface for on-screen applications. Established accounts with vendors and served as the client liaison for all new business. Supervised production of all print and web design, newspaper and online advertising, as well as provided training and art direction to junior designers. Performed press checks, art directed photos, and managed team design efforts with tight schedules and timelines.
ABN AMRO Bank N.V.Information Architect/Graphic Artist
Jan. 2003 - Jan. 2005Sunrise, FloridaProvided design support for UI FileMaker development. Managed projects from initial requirements, through design, development, maintenance, enhancements and troubleshooting. Analyzed systems to elevate them to predetermined standards, documenting the systems for future work. Standardized naming conventions and organization of code. Wrote extensive technical and user documentation.
WebdivisionCreative Director - Marketing
Jan. 2000Delray Beach, Florida• Provide strategic leadership regarding branding, marketing, and creative content for national start-up clients • Direct daily creative development operations • Lead brand conceptualization and build wireframes and internal processes • Develop digital platform strategies and branding campaigns • Design UX/UI solutions leveraging expertise in visual aesthetics, typography, color, layout, information architecture, and user experience • Interacted directly with key clients to produce results-driven marketing and graphics Select highlights: • Created branding design systems, including variable print solutions for a variety of clients • Developed and implemented document asset management (DAM) to improve the efficiency and consistency of clients' future marketing • Provided website development and branding services to modernize brands
Direct Response PublicationsProduction Manager/Information Architect
Jan. 2000 - Jan. 2003Boca Raton, FloridaDirected the production of new media and print projects, including the design and development of various FileMaker/Lasso web sites, as well as assigned tasks to members of the Production team. Ensured all visuals were optimized for both aesthetics and bandwidth while completing projects within the designated time frame. Introduced and implemented a new OS X InDesign workflow solution that integrated the FileMaker Pro Database into the entire production process.
Moxie-GroupInformation Architect/Production Artist
Jan. 1997 - Jan. 2000Deerfield Beach, FloridaProvided technical oversight for a production studio start-up focusing on harnessing new media to achieve high returns for clients. Responsible for innovative use of design elements and creative judgment calls, as well as organizing a project structure involving strict schedules and cost constraints. Developed an online proofing system to streamline production.
Blockbuster MusicGraphic Artist/Macintosh Tech Support
Jan. 1995 - Jan. 1997Fort Lauderdale, FloridaAssisted in establishing and producing a system to communicate the proper use of point-of-purchase (POP) signage within the Blockbuster Music stores along with the design and creation of signage and materials. Upgraded and helped maintain the computers in the department.
A Flair for HollywoodProduction Manager/Graphic Artist
Jan. 1990 - Jan. 1995Hollywood, FloridaDesktop publishing, design, and coordination of outside vendors for Linotronic output, printing, type setting and photography.
First Marketing CorporationGraphic Artist
Jan. 1987 - Jan. 1989Fort Lauderdale, FloridaResponsible for design, layout, and type spec’ing of two-color and four-color newsletters. Job required daily contact with printers, photo stock houses, and editorial staff. Duties included Macintosh desktop publishing, photography, and illustration.
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