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Work Background
Avalara BrasilSr. Technical Product Manager, Process Automation
May. 2024São Paulo, Brazil
BRKL Inovação DigitalSolutions Architect | Product Manager
Sep. 2023Barueri, São Paulo, Brazil• Developed Enrollmy website with emphasis on dynamic updates with a visual builder for marketing and sales teams decoupling their needs from development teams. • Designed the new microservices architecture for the Cliffside's Cybereen Cybersecurity Platform, focusing on performance and scalability
Superbid ExchangeHead of Product Management & Engineering - Latin America
Mar. 2023 - Aug. 2023São Paulo, Brasil• Orchestrated multiple teams focused on the internationalization of microservices and modules of the platform from Brazil to support business rules and operations in Argentina, Colombia, Peru, and Chile. Additionally, I led the standardization of operational processes across the countries in Latin America. • Developed a public API for asset digitization to be traded on the platform, enabling integration with third-party ERPs, reducing the need for internal operational support in data maintenance and providing greater control for the customer. • Spearheaded the platform's adaptation for the Rural market, implementing specific business requirements tailored to this sector.
Cliffside Security Pty LtdProduct Manager and Product Mentorship
Jul. 2022 - Mar. 2023Barueri, São Paulo, Brasil• Collaborated directly with the C-Level executives to conceptualize and create Cybereen, a low-investment SaaS solution tailored for companies with limited cybersecurity resources. I orchestrated the entire product lifecycle, from initial vision to launch. • Conducted market research, utilized design thinking to develop solutions, and performed benchmarking to inform decision-making regarding development, marketing, and go-to-market planning.
Superbid ExchangeHead of Product Management & Engineering - Platform
Sep. 2021 - Mar. 2023São Paulo, Brasil• Identified new business opportunities with the aim of revenue growth and pre-established products. This involved mapping partners, conducting low-code and no-code experiments integrated with third-party platforms, and measuring acquisition, engagement, and new revenue streams using AARRR metrics. As a result, I achieved an 80% adherence rate for new revenue-generating services on the platform with 7% increase in Revenue for the vehicles vertical • Conducted technical due diligence focused on company acquisitions (M&A), evaluating products, systems, and scalability. I actively participated in the merger process, identifying strategic opportunities and aligning both sides of the process to prioritize these initiatives. • Coordinated the implementation of new help desk tools, orchestrating the standardization of customer service processes across various areas of the company. This effort reinforced SLAs, reduced friction and overflow to customer support by 54% annually, and integrated systems for automating ticket opening for operational support actions.
Round Pegs Senior Technology Product Manager
Jul. 2020 - Aug. 2021São Paulo, Brasil• Led a multifunctional squad focused on digitizing assets for the Superbid Exchange platform. We innovated processes in collaboration with stakeholders, applied lean methodology, and created various tools and modules to drive digital transformation within the Superbid Exchange platform. This transformation was achieved through distributed microservices, replacing legacy systems and supporting technology governance within the organization. • Increased operational efficiency within the Digitalization department of Superbid Exchange by 21%, directly benefiting corporate clients and project managers. This improvement was achieved through the development of ETL tools designed to standardize various data formats for seamless mass import into the company's systems.
Round Pegs ConsultoriaProduct Manager / Squad Leader
Dec. 2019 - Jul. 2020Sao Paulo, Brazil• Oversaw the modernization of legacy applications for product digitization, pricing, and publication on the Superbid Exchange Marketplace. This involved developing microservices connected to APIs with a focus on minimizing the company's operational and technological impact. • Led the development of a Sales Control Dashboard for the commercial teams, integrated with Superbid Exchange APIs, enabling real-time data access for decision-making, proposal acceptance, rejection, and negotiation.
Purpose Built Software, IncSoftware Architect & Product Developer
Jun. 2016 - Dec. 2019Remote• Rebuilt Protobrand's Meta4 Insight platform through reverse engineering of their Java application. The Laravel and Laravel Blade upgrade aimed to optimize the application, modernize the interface, introducing features like dynamic form creation, cascading questions, and streamlined report generation in the back office. Optimized the end user experience, leading to a 47% reduction in abandonment rates through gamification techniques. • Led the development of the Napa Valley Grape Growers Association website, integrating a CMS, an educational section, and a Membership Social Network. The platform harmoniously integrated with the Stripe payment gateway, creating a centralized hub for information and community building. • Developed the RotatingRoom website to serve medical professionals seeking short-term rentals across the US. Using Laravel, the platform featured a detailed accommodation registration process, including room specifications, bed availability, real-time updates, and map-based search functionalities with similarity filters. • Constructed the Phillips Screw Company website for product licensees, implementing features like an authentication system, technical document library control, and an institutional area. Also built a proprietary document reader was integrated to enhance security. Additionally, established an AWS infrastructure for secure data storage with cloud-based cybersecurity measures. • Developed the Authentication and Access control system for the Thingworx developer's website, empowering members to access the proprietary Integrated Development Environment (IDE) via the web for Industrial IoT software development. The solution seamlessly integrated software and cloud implementations, facilitating precise access control for multiple hardware testing scenarios.
Neo Technologies Informática LTDA.Project Manager & Software Engineer
Jan. 2005 - Jun. 2016São Paulo Area, BrazilAs a Product Manager at Neo Technologies, I enhanced companies' online presence, automating processes for substantial increase in client's ROI, including: • Spearheaded the global integration of Enactus sites using WordPress with multisite plugins; Adapted a proprietary theme for internationalization, addressing country-specific needs and legislations for Non-profit organizations. • With Beck & Stone, I Digitized traditional print magazines, New Criterion and National Affairs, transitioning to contemporary online versions; Customized OctoberCMS instance, leveraging the Laravel CMS platform for a seamless digital transition. • At Figueira Produções, led a team building e-commerce, institutional, and hotsites for Adidas, Cinemark, Avon, among other clients. Implemented development best practices, emphasizing high-speed deployment with CI/CD, version control, and containerization. Managed servers for marketing events intranets and oversaw network infrastructure for Chevrolet's digital AR tables and kiosks at 2012 Salão do Automóvel. • For Inner Editora I developed the "O Melhor Vinho" website, selling over 200 wine labels, providing detailed information classified by Revista Adega; Led technology architecture and development of for TV Adega and TV Chef sites, wine, and gastronomy video platforms and created a proprietary web video player supporting multiple codecs for TV Adega and TV Chef websites. • Created a centralized scheduling control system for the sales team at Grupo Leopolldo, reducing scheduling time from 2-3 hours to a simple client call and built email marketing and newsletter infrastructure integrated with proprietary lead generation software.
Javali InformáticaJava Software Engineer & Linux Server Administrator
Jan. 2001 - Dec. 2003São Paulo Area, Brazil• Led the development of a 360 Feedback system for Lojas Renner, a department conglomerate with over 500 stores in Latin America, collecting and distributing feedback for sales, cashiers, store managers, and inter-store supervisors.
• Oversaw the upkeep and maintenance of a network Linux Servers for company's ISP branch, hosting servers holding over 500 sites, email servers, anti-spam, backup and basic internet services like domain name servers, LDAP centralized authentication system and printer and file sharing over Samba.
Neo TechnologiesSenior Software Developer
Oct. 1999 - Dec. 2004São Paulo, BrazilStarted Neo Technologies to provide development solutions as freelancer in many companies. • At miPC I managed data center distributed processing servers, that served instances of a X-Windows environment for remote stations. also developed and maintained applications running remotely. • At Portal Company I developed the predictive call system in JTAPI (Java Telephony API) integrated to Cisco's VoIP systems and integrated with CallPoint operator's home offices, the first remote CallCenter in Latin America. • At CarZ I led a team of developers building the biggest brazilian Automotive Fair e-commerce site, allowing buyers to virtually visit physical fairs all over the country and bid on vehicles, supported by an operational team feeding the system live
EurosoftSenior Java Developer
Oct. 1999 - May. 2001São Paulo Area, Brazil• Technical Leader in the development of the ERP system at Clariant Specialty Chemicals. Played a key role in guiding technical aspects and enabling better control tracking chemicals transportations between laboratories and factories.
• Built a myriad of small applications for client on Jakarta Struts using Java Servlets and Java Server Pages. • Was responsible for keeping clients Linux Servers for clients, with latest upgrades applied and improving the Linux Kernel with latest security patches.
Team Systems InformáticaSystem Analyst and Developer
Sep. 1996 - Oct. 1999São Paulo Area, Brazil• Linux Kernel customization for proprietary point-of-sale (POS) and electronic cash register hardware drivers compatibility.
• Network monitoring and information security control, including firewalls, routers, and switches configuration and updates for on-site servers of clients such as Mercedes-Benz Stores, WebMotors, General Motors Headquarters in São Paulo, and Siciliano bookstores across the country.
• Technical lead for the first online transmission of the Parintins Festival nationwide via RealVideo/RealPlayer for AmazonSAT/Rede Globo.
• Installation and configuration of Linux servers for the intranet of 28 Siciliano bookstores in several states.
• Development of a Java Applet application for self-service kiosks at Livrarias Siciliano.
• WebMotors website development in Dataflex and web deployment via CGI Scripts.
• Creation of CGI Scripts in Perl and PHP/FI for converting requests and query strings into parameters for programs developed in native compiled languages for Linux and Windows.
Lew'Lara\TBWAComputer Sciences Trainee
Jan. 1996 - Aug. 1996São Paulo, Brazil• Managed upkeep of internal hardware, overseeing inspections, diagnostics, and upgrades to optimize performance and ensure seamless operations.
• Comprehensive support for the Visual Basic and Sybase-based ERP system, • Overseeing routine tasks, including operating systems and applications upgrades, servers tape backups and database maintenance
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