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Work Background
Nomad UnicornsFounder
Mar. 2023Berlin, GermanyFacilitating Mindfulness workshops and retreats to uplift the spirit of the Berlin community.
Executing lead generation strategy through content creation and B2C sales process.
The Adecco GroupGlobal Success Manager
Jun. 2021 - Oct. 2022Berlin, AlemaniaAs part of the team at the Adecco Berlin Technology Center we are responsible for executing The Adecco Group's Future@Work strategy, developing and deploying digital products for our customers in more than 60 countries, delivering 360 solutions in Human Resources services throughout the entire customer journey map, both for companies looking for talent and for candidates. I was leading and executing the success strategy for Client Access -digital recruiting platform-, Beeple -workforce management platform- and Pardot -marketing automation tool- by driving engagement of stakeholders, planning and delivering the go-live, onboarding clients and colleagues, training colleagues and activating aftercare. I was in charge of excecuting the marketing strategy, measuring clients and colleagues' experience with the tools (NPS) and analysing the KPIs (Power BI) to make strategic decisions for the products and the business. While working as Success Manager, I organized series of events for TAGQ+ (global network at the Adecco Group supporting the overall D&I strategy for 39,000 employees worldwide) at the Berlin Digital Center including DEI workshops facilitated by me, invited Athena Lam for specialized talks, guided creative workshops, led the participation in Saint Christophers Day’s and organized the first drag show performance in the company during Pride.
Sercotec Concepción Business CenterYocal.cl Project Manager
Jun. 2020 - Apr. 2021Concepción, Bío-Bío, ChileThe Business Center Sercotec Concepción presented the need to develop a platform to stimulate the demand for services and products of the SMEs (small and medium enterprises) that they advise. This is how Yocal.cl was born, a digital showcase that: encourages local commerce, promotes the growth of small companies that are part of the Sercotec Business Center, makes the process of finding them easier, links them with their clients, improves their positioning and increases the demand for their products and services. Tasks:
- Project definition, including CX and UX inputs to create Yocal.cl platform, a web catalogue to promote SMEs (small & medium enterprises) services and products in Chile.
- Implement stores (users) through the onboarding process.
- Develop digital marketing strategy to promote the platform with final users.
- Create analytics reporting for continuous improvement of the platform and to nourish the Digital Marketing Strategy.
El Santuario de la BallenaAssociate Product Manager
Sep. 2019 - May. 2020Bahía Ballena, Puntarenas, Costa RicaEl Santuario de la Ballena is a retreat center associated with La Cusinga Eco Lodge, offering wellness services such as: yoga, reiki, sound baths, temazcales and yoga retreats. I met the owner during my volunteer work in Ecuador and we started working together to turn her project into a profitable and scalable business. To achieve this, I took the role as freelance Product Manager and we co-developed a venture together called “Ballena Yoga Retreats”.
Tasks and achievements:
- Planned and executed digital marketing strategy, increasing leads by 50%.
- Designed website (Tumblr) and developed a google analytics report: elsantuariodelaballena.org
- Co-founded "Ballena Retreats" tourism agency.
FinningCustomer Experience & Innovation Regional Specialist
Sep. 2017 - Feb. 2019Santiago, Región Metropolitana de Santiago, ChileFinning is the world's largest Caterpillar dealer with offices in Canada, the United Kingdom & Ireland and South America. In this role I was part of the Customer Experience and Innovation South American Regional team leading projects that involved cross-cutting areas of the company in order to provide excellent customer service and improve the performance of the NPS indicator.
Tasks and achievements:
- Designed and executed customer experience & innovation management model, including the customer journey map.
- Acted as Customer insights expert for customer journey map project, leading a team of two researchers doing 8 in-depth interviews and applying a survey to 30 customers to define critical contact points and propose CX+i challenges.
- Launched first Hackathon campaign collecting 617 ideas, ending up with a portfolio of 12 CX+i projects.
- Designated Project manager of 7 cross-functional teams from product conception to final launch, including multiple iterations, involving stakeholders in the process.
- Led 21 continuous improvement plans implemented for branches with low NPS performance in Finning Argentina.
Universidad Católica Silva HenríquezInnovation & Entrepreneurship Diploma Teacher
Sep. 2017 - Oct. 2017Santiago, Región Metropolitana de Santiago, ChileThis course was part of the Innovation & Entrepreneurship Diploma for teachers in Universidad Católica Silva Henriquez. I taught "Innovating through Disruptive Solutions” and installed Design Thinking competencies for teachers to understand how to develop new products, services and teaching methodologies with an emphasis on the customer experience while following the "fail fast and cheap" motto.
Odisea KitCo-founder & Product Manager
Aug. 2016 - Jun. 2017Providencia 229ODISEA is an educational platform and teaching method that provides tools to teachers and students to help them develop social innovation projects within the classroom. This model is inspired by Design Thinking and Project Based Learning.
We obtained Corfo funding through Start-Up Chile's international program "The S Factory" and were finalists in the Socialab's social innovation contest "Comprometidos".
Tasks and achievements:
- Led the Marketing and Sales Strategy.
- Planned and executed Platform design. - Co-designed the social innovation teaching method.
ImpactGroupInnovation Consultant
May. 2015 - Oct. 2016Santiago de ChileCIET UAI (Innovation & Technological Entrepreneurship) and ImpactGroup Consultancy generated an alliance to execute the projects PDT (Regional Technology Transfer Program) and GIPYME (Innovation Management for Medium & Small companies). Both aimed to give innovation skills to SMEs (Small & Medium Enterprises) by guiding the creation and executing of new business models through design thinking. These programs were funded by Corfo (organism that belongs to the Ministry of Economy promoting the development of innovation in the country).
Here I was the Consultant in charge of developing innovation methodologies contents, installing innovation skills and guiding a Lean Startup process to create new products, services and operational processes in 17 companies from O'Higgins Region, Chile.
Tasks and Achievements:
- Guided 17 SMEs through an innovation process to develop new products, services and operational processes.
- Launched 10 new products or services to the market.
- After the process, 80% of the companies became eligible for Corfo innovation funding.
KownAssociate
Jan. 2015 - May. 2015Providencia 229KOWN is a mobile investor club, which empowers people to discover, discuss and invest in pre-seed stealth tech startups from East Europe and South America.
I was primarily responsible for business development of KOWN investing platform in Chile by networking with the mostly likely potential investors. I was also responsible for the research of high impact start-ups inserted in new technology trends in Latin America. In addition, I mentored 3 startups on their fundraising process: FORMA (developing custom made eyeglasses frames with 3D technology), Crowdtransfer (financial network that enables international transfers without expensive fees) and Hogar Impeke (app that allows you to a have a housekeeper in short time whenever is needed).
Fundación IgualesFundraising Leader - Strategic Alliances Department
Dec. 2014 - Dec. 2018Fundación Iguales is an NGO working to achieve equanimity in the under represented sexually diverse groups through legislation, politics, education, strategic alliances and public interventions. In this volunteer position I was in charge of generating new projects leads and additional income streams for the organization leading two projects: a new strategy to attract benefactors and the production of fundraising events.
UAITeaching Assistant for Design & Evaluation of New Business 1
Mar. 2014 - Dec. 2014Diagonal Las Torres 2640 Peñalolén"Design & Evaluation of New Business 1" Teacher Assistant, a 4th year subject for Ingeniería Comercial (Business & Administration).
Contents: - Opportunity Detection (Needs seeking) - Job To Be Done - Disruptive Innovation - NABC Model - Value Innovation - Lean Canvas Model - Business Model Generation (Osterwalder) - Business Plan (CORFO application).
The course consisted in developing a business from the beginning until the end with the goal of achieving investment on their project.
UAITeaching Assistant for Design & Evaluation of New Business 2
Mar. 2014 - Dec. 2014Diagonal Las Torres 2640 Peñalolén"Design & Evaluation of New Business 2" Teacher Assistant, a 4th year subject for Ingeniería Comercial (Business & Administration).
Contents: - Portfolio Mangement - Big Pain Identification & Testing -Minimum Viable Product (Prototipe) - Business Models (Osterwalder/Lean Canvas) - Economical Evaluation of Project 1 (Cash Flow/VAN/TIR/Cash Curve) - Economical Evaluation of Project 2 (Market Price) - Risk Simulation (Scenarios Analysis, Crystal Ball) - Developing the Investors Document.
The course consisted in developing a business from the beginning until the end with the goal of achieving investment on their project.
Galería Algodón de Azúcar (Barrio Italia)Product Manager
Sep. 2012 - Feb. 2013Avenida Italia 1669 Ñuñoa - SantiagoIn charge of developing business models, branding, social networks, trend analysis, emerging designers coolhunting, selling stores for small brands, organizing design fairs, selling stands for entrepreneurs & designers and business coaching for them.
Achievements: Brand development and positioning among designers who needed a space to sell their products.
Universidad Adolfo IbañezResearch Assistant
May. 2011 - Aug. 2011Diagonal Las Torres 2640 Peñalolén - SantiagoCompilation and analysis of teachers and students information for obtaining the AACSB (Association to Advance Collegiate Schools of Business) accreditation for UAI's Business School.
Development of a data base of cases developed by teachers from the Business School to build a Cases Center for UAI.
Manzana Tricolor ProjectGeneral Producer
Dec. 2008 - Mar. 2009General Flores 238 Providencia Santiago - ChileIn charge of producing and positioning the "Second Time Around" fair that had place many times during the summer of 2009 in Santiago. The goal was to invite emerging designers & entrepreneurs for them to sell their products in a cool environment.
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