Dan Ortiz - Founder/Chief Creative Partner, Dan Ortiz Marketing Consultants

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Work Background

Sony Pictures EntertainmentDigital Distribution/Go To Market Consultant

Sep. 2022 - Feb. 2023Culver City, California, United StatesShaped and helped drive global go-to-market creative elements and global campaigns for Sony's BRAVIA CORE SVOD consumer offering as well as product design strategy, development, and implementation. • Lead cross-functional studio efforts (One Sony) in support of films like I Wanna Dance with Somebody.

Hollywood In Pixels, Inc.Wikipedia Archive Administrator/Curator

Oct. 2020 - Feb. 2023Los Angeles, California, United StatesI developed and manage Hollywood in Pixels’ peer-edited Wikipedia chronicling and preserving Hollywood's Digital Marketing campaigns past and present in support of Hollywood in Pixels’ mission to ensure that the seminal digital film campaigns that helped drive digital marketing into the lexicon of Hollywood are recovered and preserved, as well as to ensure that the incredible campaigns of today and tomorrow are not lost to time.

Dan Ortiz Marketing ConsultantsFounder

Mar. 2019Los Angeles, CAI lead a team of strategists executing marketing strategy, digital & social media marketing campaigns for clients across the Entertainment industry from studios/streaming platforms to musicians. Selected clients include: - OWN: Oprah Winfrey Network - Sony Music - Sony Pictures Classics - BBC - Kino Lorber - Paramount Pictures - WaterTower Records - Netflix - Disney+ - HBO Max/WarnerMedia -Agency drove 250M+ views of client content in 2020-2021. -Grew select client social footprint by 9900%+ increase with minimal paid social spend.

Los Angeles LGBT CenterYouth Mentor

Mar. 2019Los Angeles Metropolitan AreaI am a volunteer mentor to the LGBT community as a part of Los Angeles LGBT Center's youth mentorship program, LifeWorks: a one-on-one mentoring program supporting LGBT youth in goal-setting through five achievement areas: home, health, education, career, and personal development.

ScavengarStrategic Advisor (M&E)

Mar. 2019Berlin, GermanyExclusive agent and strategic advisor for iOS augmented reality platform, ScavengAR, in the media and entertainment vertical.

GLG (Gerson Lehrman Group)Senior Entertainment Industry Consultant

Mar. 2019 - Sep. 2022Austin, Texas Metropolitan AreaI specialize in monitoring and evaluating the global entertainment sector by analyzing and distilling trends and insights for GLG's roster of global clients, helping clients understand market dynamics, opportunities, and challenges in the entertainment industry including COVID-19 challenges/impacts and marketing strategy.

Think JamDirector, Global Strategy & Innovation

Jun. 2018 - Mar. 2019West Hollywood, CAPrimary Driver of the agency’s global marketing & innovation strategy for entertainment clients such as WarnerMedia, Universal Pictures & Walt Disney Studios and author of thought leadership pieces on behalf of the agency.

Warner Bros. EntertainmentDirector, Global Marketing Innovation

Jan. 2017 - Apr. 2018Burbank, CaliforniaLeader of Global Innovation initiatives for Warner Bros. Pictures reporting directly to EVP, Marketing & Chief Data Officer identifying and nurturing strategic partnerships with up-and-coming platforms and startups to utilize in the campaigns of Warner Bros. Pictures films such as first-ever partnership with trivia app HQ. SPECIAL PROJECT: Managed transition of incoming digital media team (30+ employees) on Warner Bros. Pictures account through all aspects of account transition and onboarding including personnel assignments as well as ad operations onboarding, media investment strategy, display, search, and programmatic initiatives.

Warner Bros. EntertainmentSenior Digital & Experiential Producer

Nov. 2011 - Jan. 2017Burbank, CAConceptualized, built, and led digital, social media, and experiential marketing campaigns in support of Warner Bros. theatrical film slate totaling $2B in revenue to date including films such as The Great Gatsby, Her, Ready Player One, Wonder Woman, The Dark Knight Rises, Creed, and Magic Mike. Launched and led numerous experiential activations and first-ever partnerships including partnerships with Refinery29, Vice, Complex, Thrillist, Pinterest, The Ace Hotel Group, @DogsofInstagram, Soho House & more. Worked on numerous music campaigns with soundtrack artists including Gryffin, Alesso, Years & Years, Beyonce & Jay-Z, The XX, Sia, Zac Brown Band, Tom Tykwer & Antonius Holkenborg (aka Junkie XL)

Paramount PicturesFounder & Managing Director, Digital Marketing (Paramount Home Media Distribution)

Jan. 2006 - Nov. 2011Hollywood, CALaunched and led the Home Entertainment Digital Marketing department including overseeing all worldwide digital campaigns for Home Entertainment including social media, paid digital media and online campaigns from initial concept to final execution including oversight of vendor management and key recommendations and measurement to Brand, PR and Media teams. The position also included management of a small social team responsible for over 130 corporate and title-specific Twitter & Facebook accounts encompassing 150MM+ fans across various Facebook communities and generated over 1 Billion earned impressions via social media in 2010.

Paramount PicturesTeam Coordinator, Sales Communication @ Paramount Home Media Distribution

Jan. 2004 - Jan. 2006Hollywood, CA-- Supported Sales Team with general operations and ad hoc reporting supporting the ongoing development of the business. -- Managed detailed sales activities at the SKU level, including management of both internal and external databases. -- Executed inventory order requests and validated SKU level submissions. -- Developed and maintained weekly/monthly sales reports. -- Created and maintained a central repository of information related to the business to streamline data sharing and communication.

Paramount PicturesJunior Story Executive, The Robert Evans Company

Feb. 2003 - Jun. 2005Hollywood, CAJunior leader of story Development at The Robert Evans Company (first-look deal with Paramount Pictures). Focused on original content creation, developing deeply immersive stories in addition to maintaining relationships with talent agencies and creatives to develop projects.

Paramount PicturesTeam Assistant @ Paramount Domestic Television

Aug. 2002 - Feb. 2003Assisted Domestic TV team @ CBS/Paramount Television including liasing with C-level executives & faciliting communication between 5 regional offices in Dallas, Chicago, New York, Miami & Los Angeles; rolled calls, managed schedules, coordinated meetings, conference calls & organized office supplies & files.