I am a creative PR director with experience leading strategic retainers and integrated campaigns for consumer brand, retail and entertainment clients - across both consumer and corporate remits. In both agency and in-house, I have experience working nationally, regionally and internationally, using PR and integrated comms to grow, create impact and spread influence. I approach marketing and communications first by looking at core audience truths, relevant landscape and trends, with an understanding of commerciality and business objectives, a curiosity for what comes next, and a belief that culture and behaviour have a huge role to play in connecting brands and audiences. I have an instinct for helping clients uncover, and amplify a brand purpose. I am an expert and stakeholder client handler, organised, commercially minded, meticulous in delivering projects on time and budget. I am a compassionate and nurturing team leader, work with many clients as an extension of their own in-house teams, and am confident in driving and winning new business.More...
R Y
Marketing Consultant@Self-employed
Verified
Passionate and professional marketer, trained chef, and foodie with an entrepreneurial spirit, combining a commercial mindset and creative edge with over 15 years’ brand and marketing experience in hospitality, luxury fashion, media publishing and entertainment sectors.
Career highlights include leading GTM strategies for brands including The Good Food Guide, CODE Hospitality, Investor Publishing and Burberry's brand launches on Kakao and LINE.
Creation of digital strategies; including loyalty and CRM programmes, E-Commerce platforms, social media content strategies and hospitality apps.
Concepting 20+ large-scale creative and commercial launch campaigns achieving significant increases in revenue, brand awareness and customer engagement.
I have proven leadership capability, and ability to thrive under pressure while working across multiple brands and businesses.More...
Dynamic Marketing Executive adept in making key decisions and working cross-functionally to achieve goals and solve problems. Successful execution of over 150 digital, social media, and experiential campaigns for Warner Bros. Pictures, Sony Pictures Entertainment, and Paramount Pictures.More...