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Work Background
WpromoteAssociate Director, CRO
Sep. 2021Woodland Park, Colorado, United States
Cro MetricsGrowth Strategist
Jan. 2020 - Sep. 2021Greater Denver Area
Inflow®Conversion Analyst
Dec. 2015 - Nov. 2019Denver, COLed the optimization of over 40 eCommerce business websites through over 600 AB/multivariate tests producing significant increases in revenue by a conservative average of $100K per client.
Expertly designed, ran and analyzed test results in order to provide data to recommend the best course of action for clients.
Consistently managed a portfolio of 11 Fortune 1000 clients, managing 40+ tests and consistently delivered positive results.
Personally responsible for tracking, managing and improving key optimization metrics, revenue and conversion rate through a reporting system designed to allow for easy high-level review.
Tracked all optimization progress in unique, hand-crafted reporting system designed to allow easy overview of program success.
Responsible for strategic planning of future testing optimizations, marketing roadmaps and key tactical initiatives across all client accounts.
Integrated directly with development teams in an agile environment, creating wireframes and user stories, prioritizing work for sprint cycles, and performing user acceptance testing in order to deploy tests and optimizations.
Leveraged user testing, user surveys, heatmaps and raw data to be used in identifying and solving UX issues to increase sales.
Maintained individual dashboards of key business metrics using Google Data Studio.
Personally initiated and built inter-company educational program that helped streamline inter-department projects/programs.
Mentored and trained new team members with efficiency and processes in mind.Created and built out key processes for continued growth within Conversion department.
Sports AuthorityeCommerce Site Management Specialist II
Jun. 2013 - Dec. 2015Denver, COCreated marketing strategies for all eCommerce products and collaborate with creative team to build marketing that communicated the brand and strategy.
Delivered top-notch website user experience using customer insights, raw data and departmental direction.
Developed and ran campaign reports to track traffic, sales and conversion while providing data for future strategic decision making.
Designed personalization strategies to tailor the customer’s site experience in order to drive higher conversion and created loyal customers.
Developed impressive processes to manage all online promotions across multiple departments.
Collaborated and designed plans & produce videos for products, how-to’s and services.
Sports AuthorityE-commerce Coordinator
Mar. 2012 - Jun. 2013Englewood, COSuccessfully created and implemented new processes for weekly offers from the ground up. Overhauled Sports Authority’s brand shops on the website to create a better user experience using customer experience insights and data. Coordinated analytics for site marketing to develop opportunities to drive sales & additional revenue Developed process for daily onsite auditing program for pricing and merchandising. Created structured taxonomy for apparel, footwear & accessories to ensure proper placement, content & imagery
Sports AuthorityReceptionist
Dec. 2011 - Mar. 2012Englewood, CO
Energy Systems Design, IncAdministrative Assistant
Jan. 2011 - Nov. 2011Scottsdale, AZAssisted accounting manager with small accounting projects including invoicing & data entry. Proofread & edited engineering specifications to ensure quality of product delivered. Provided general office support for all staff.
SunAmerica LLCSales Assistant
Apr. 2010 - Dec. 2010Phoenix, AZLogged sales teams' results into database and assisted in the creation of marketing materials.
Provided customer care through solar rebate assistance & basic troubleshooting.
Menlo Worldwide LogisticsOrder Planner/Administrative Assistant
May. 2009 - Mar. 2010Aurora, ILEnsured all incoming and outgoing orders were fulfilled correctly and reconciled when necessary.
Held communications with warehouse clients to ensure a good, consistent working relationship.
Provided general warehouse office support.
Greater Des Moines Convention and Visitors BureauStreet Team Internship
Jun. 2008 - Aug. 2008
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