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Work Background
CodeReal.ioDirector Of Marketing And Business Development
Aug. 2019Pittsburgh, PennsylvaniaCodeReal is a software company with a focus on Virtual and Augmented Reality
dgroupdigitalFounder
Mar. 2014 - Jul. 2019Pittsburgh PAI founded dgroupdigital as a marketing consulting company geared towards small to medium sized business. I offer services from e-mail marketing, SEO, PPC and SEM. Traditional marketing including TV and radio, sales collateral and other miscolaneous marketing projects.
I try to help clients become marketing self sufficient.
Avanti ManagementDirector of Marketing And Product Development
Dec. 2010 - Jan. 2014E. Liverpool OHAs the Marketing Director, for online education consulting firm, I developed marketing strategies for Avanti as well as client companies. I acted as Art Director for the redesign of our largest client (National Network of Digital Schools) NNDS website. www.lincolninteractive.org. Used analytics to improve SEO and capture new clients.
Primary Challenges
1. Develop and maintain a cohesive marketing strategy were one never existed. Work with all departments on developing an identity that would be identifiable as an industry leader.
2. Open new channels to find perspective organizations looking to establish schools in their communities. Using a combination of digital and traditional marketing campaigns. Actions and Results
• Built a marketing department from scratch, previously each department would put together
their own marketing solutions. This lead confusion and mixed messages. I Pulled talent from various departments and assembled a team of creative passionate and drive people that produced amazing and award winning results. The team won 3 national honors for Web Design and 2 forPrint Campaigns.
• Looked for new ways of engaging prospective organizations looking to develop Charters. One of these was a “Town Hall “ type of event. This way we were able to get to know the community members on a personal level. Answer questions, and concerns and let them see that we were not just another company, but we were invested in helping them help their children. We successfully added 9 new schools in the first year of this program. That growth helped to establish us as one of the premier providers in our industry.
• Launch of The Tales of Midlandia book series. Established Midlandia Press, our Publishing Division. Sold over 350,000 copies in our first Year. Also achieved a #1 ranking on iTunes for Both Children’s books and Apps. Total revenue $1.1 million. Used heavy social media marketing to achieve these
ICI/MuzakMarketing Manager
Jan. 2008 - Dec. 2010Greater Pittsburgh AreaOversaw all local promotions and sales materials. Worked closely with Sales Manager to provide collateral to sales team. This consisted primarily of print materials that touted the benefits of Muzak services for business all over Western Pennsylvania. Maintained contact with existing customers to ensure customer satisfaction. Started as an Outside Sales rep,
Primary Challenges
1. To build a marketing plan that integrated ICI’s goals with those of Muzak.
2. Develop a Trade Show strategy that showcased all ICI products and services.
3. Find new sales opportunities and markets. Actions and Results
• Worked with Muzak to develop new programs that would attract new customers. This was done by offering incentives, such as discounts on first 6 months of service, free equipment, and a gift card program that allowed clients customers to download music. Resulted in a 22 % increase in new subscriptions, and a 17% increase in equipment sales.
• Designed new Trade Show booths and other Trade Show materials. I incorporated audio and visual tools that allowed potential clients to hear and see what Muzak could offer to enhance their customers experience in their establishments. This contributed to a 25% increase in orders written at trade Shows. We also won an award for best booth design at the East Coast Hospitality Expo 2009.
• Looked for different industries that could potentially use ICI’s various product lines, along with the General Manager we started to “Bundle” various services for clients that required privacy or need to have confidential conversations. Worked with Physicians and others in the Medical, as well as the Financial industries to introduce “White Noise” sound damping. This added a large number of new clients. I left the company before I could see it fully instituted.
eimagesPartner- Managing Director
May. 2001 - Mar. 2008PittsburghAs the owner I developed relationships with clients and sold services. These included photography,retouching, and other graphics services. Introduced several new concepts to the Pittsburgh marketplace- Offered complete project management. From digital image capture to proofing and output. Proactive communication to President of parent Company budgeting, staffing and operational issues High profile clients included Service Star/Tru Valu, Dick’s Sporting Goods, America Online, Chic Simple among others
Produced over1500 images per month both inside and outside facility Added web design and Marketing to company’s portfolio.
-Marketed and sold services to advertising agencies, photographers and other creative
agencies.
-Offered complete project management. From digital image capture to proofing and output.
-Proactive communication to President of parent Company budgeting, staffing and operational issues
-High profile clients included Service Star/TruValu, Dick’s Sporting Goods, America Online, Chic Simple, Luxottica eyewear among others
- Produced over1500 images per month both inside and outside facility
- Added web design and to company’s portfolio.to increase revenue stream.
- Worked as in house photographer and re-toucher
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