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Work Background
Marketing Manager
SANA HotelsMarketing Manager
Feb. 2019Lisboa, PortugalMaster Brand Marketing Manager | 5*, 4*, 3* Hotels and outlets - Create and manage creative marketing campaigns for several markets; - Define product strategy: pricing, targets, placement, image and communication; - Accompaniment of photo shoots and promotional ads; - Develop marketing plans and activity reports; - Manage communication with customers; - Monitor and evaluate actions and campaigns to maximize results; - Plan, create and deliver creative content for Social Media; - Manage hotels' commercial material (business portfolios) and operational marketing material; - Member of the marketing team for the implementation of the soft brand Preferred Hotels & Resorts.
Marketing & Communications Manager/Training Manager
Biotech DentalMarketing & Communications Manager/Training Manager
Nov. 2017 - Feb. 2019Lisbon Area, Portugal- Preparation and execution of the Marketing and Communications Plan - Events Management – Internal and external events management – organization and logistics - Trade Marketing – Brand material management - Digital Marketing – Social networks management and e-mail marketing - English translations – Product brochures, flyers, general information, among other similar - Training Management – Training organization and management (schedules, logistics, trainers, trainees, quality surveys and data analysis, costs control and analysis) - ROI analysis
Professional Freelancer
FreelancerProfessional Freelancer
Jan. 2015 - Dec. 2017Lisbon Area, Portugal- Marketing – Marketing Plans and social media management Built by Doctors | 2015 - 2017 - Proofreader (English) of informative flyers and brochures for MD’s and patients Grupo ICIL | Jun 2016 - Nov 2016 - Corporate Image – Definition and standardization of corporative image (stationary, uniforms, workplace…,) - Digital Marketing - Website and Social Networks content management, e-mail marketing, newsletters - Promotional actions and events – creation and management of promotional actions and management of internal and external events - Quality surveys – data analysis
Marketing Manager
Escola Superior de Saúde da Cruz Vermelha PortuguesaMarketing Manager
Mar. 2013 - Dec. 2015Lisbon Area, Portugal- Marketing Plan preparation and management - Digital Marketing & Google Education – website content management, social networks and e-mail marketing - Events management – organization, logistics and costs control/analysis of internal and external events - Creation and management of institutional/commercial partnerships/protocols - Human resources: Support to Students’ Board and recruitment agencies - Database Creation and Management – actual and prospect customers - Translations (from and into) Portuguese, Spanish and English
Marketing Manager
Fortis ConsultingMarketing Manager
Jul. 2012 - Feb. 2013Lisboa- Elaboration of Company’s Business Plan - Digital Marketing – website content management and social networks - Translations (from and into) English and Portuguese - Daily clipping with new business opportunities (public tenders)
Marketing and CRM
Neves de Almeida | HR ConsultingMarketing and CRM
Feb. 2012 - Jun. 2012Lisbon Area, Portugal- CRM Project | Salesforce update - Rebranding of group brands – Creative team - Market Research Study (competition) - E-mail marketing campaigns
Trade Marketing, Merchandising and CRM Assistant
Parfums Christian DiorTrade Marketing, Merchandising and CRM Assistant
Jul. 2011 - Oct. 2011Lisboa- POS management (point of sales material management) - Customers’ database and fidelity cards (CRM) - Newsletters management - Events management – organization and logistics - English and French translations
Marketing
Kimberly-ClarkMarketing
Oct. 2010 - May. 2011Lisbon Area, Portugal- Streamlining between Portuguese and Spanish market – Iberian Market - Huggies’ website – content management - POS management (point of sales material management) - Sales team management - Nielsen data analysis and reports - Spanish and English translations
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