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Helping you fix your marketing to win customers, build brand loyalty, and drive revenue growth.
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Work Background
OnTracVice President Marketing
Jun. 2020-Increase marketing new business contribution to 48% and pipeline to $250MM annually by creating new go-to-market strategy and activating demand generation programs including account-based marketing, content development and distribution, social media, SEO, public relations, events, and advertising. -Increase delivery provider lead volume by 325% while reducing cost by 60% by executing media campaigns across paid search, paid social media platforms and programmatic advertising. -Implement Salesforce CRM and Marketing Cloud to improve conversion rates by 23% and reduce sales cycle by 73%.
-Build marketing team and infrastructure from scratch to support revenue growth, online reputation, and communications goals.
PlacemakrDirector of Growth Marketing
Jul. 2019 - May. 2020Washington D.C. Metro Area-Increase online revenue by 116% through performance-oriented paid acquisition, channel expansion, conversion rate optimization, and qualitative and quantitative customer research.
-Increase paid acquisition revenue by 525% and ROAS by 635% by executing a full funnel strategy across paid search, paid social, metasearch, display, video, and other channels.
-Champion website redesign that increased revenue by 38%, transactions by 18%, and average order value by 17%. -Generate a 75% increase in inbound qualified leads that produced an additional $222K in revenue through sales funnel optimization and Hubspot implementation.
-Lead cross-functional team to help execute revenue, lead generation, and brand development goals.
FOLIOfn, Inc.Director of Product Marketing
Dec. 2018 - Jul. 2019Washington D.C. Metro Area-Increased monthly active users by 37% and recurring revenue by 29% through improved positioning, messaging, website redesign, and merchandising.
-Developed go-to market and product roadmap based on qualitative and quantitative data monitoring, customer research, and competitive analysis.
GoodSeeker, Inc.Growth Marketing
Nov. 2018 - Jun. 2019
MakeOfficesHead of Digital & Growth Marketing
Jun. 2015 - Dec. 2018Washington D.C. Metro Area-Generate over 10,000 marketing qualified leads that deliver a 360% increase in monthly recurring revenue and 351% increase in monthly active users, fueling the growth of MakeOffices into one of the largest coworking space operators in the country.
-Lead all customer marketing responsible for acquisition and retention, implementing best practices in SEO, SEM, PPC, campaign creation and execution, social media, email marketing, display advertising, web design, user experience initiatives, mobile, content and photography development, videography, copywriting, digital analytics, and business intelligence.
-Create e-commerce engine from scratch that generates over 100K in annualized revenue.
-Redesign website to deliver a 753% increase in mobile leads, a 60% increase in website traffic, a 30% increase in organic search traffic, a 59% improvement in conversation rates
—Develop, execute, optimize digital marketing budget and campaigns across search engines, social media, targeted media buys, email, and display that decrease CPA by 22% and improve ROAS by 27%.
-Improve sales win rate by 20% by implementing new sales processes and Pardot marketing automation platform, creating sales enablement content, and nurturing leads based on segmentation and stage of their buyer journey.
-Coordinate cross-functional internal teams, external vendors, and strategies to meet marketing, media, and branding goals.
Kimpton Hotels & RestaurantsArea Director of Digital Marketing
Sep. 2012 - Jun. 2015Washington D.C. Metro Area-Develop and execute custom digital solutions for hotels, focusing on SEO, SEM, conversion optimization, content marketing, email, mobile, social media, and analytics.
-Increase revenue from hotel websites by 10% and transactions by 14%. -Increase organic search revenue by 25%.
-Manage and execute PPC campaigns that improve ROI by 20% and reduce CPA by 16%
-Improve conversion rates on websites by 26% through effective online merchandising and A/B testing.
-Develop social channel strategies to drive online customer acquisition and facilitate conversion.
-Plan and implement multichannel regional brand campaigns that generate over $1 million in annual revenue.
-Pioneered direct flash sale model for hotels to increase revenue from this channel by 103%.
-Create and present reports to assess campaign performance and guide strategy.
-Supervise digital marketing team and manage agency relationships to ensure revenue goals are met.
Hilton WorldwideRegional Manager eCommerce
Jan. 2010 - Sep. 2012-Managed online presence of 26 hotels, including search engine marketing and optimization (SEO/SEM), Paid Search advertising, online merchandising, content management, and social media.
-Managed PPC campaigns with a total monthly revenues greater than $700,000
-Created and presented monthly reports to assess online performance and guide strategy.
-Managed corporate social media program to build online communities and drive engagement.
BazaarvoiceBusiness Development
Aug. 2009 - May. 2010
GE CapitalAnalyst
Nov. 2005 - May. 2008-Managed accounts worth $60MM and established relationships with customers to increase revenue and ensure retention.
-Identified critical success factors for clients; conducted extensive market research to develop strategic and marketing solutions that led to an increase in occupancy by7% per property.
-Underwrote over $100MM in new debt; created and presented recommendations to senior management to justify investment opportunity.
-Defined business requirements, conducted user testing, trained internal stakeholders, and implemented new asset management system to develop efficiencies and improve productivity by 20%.
-Prepared quarterly reports to assess risks and identify trends of a $4.5B portfolio of assets.
U.S. Department of CommercePerformance Analyst
Dec. 2004 - Nov. 2005Washington D.C. Metro Area
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