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Work Background
Lilia GroupPrincipal, LILIA GROUP
Nov. 2018Salt Lake City Metropolitan Area · RemotePrimary Practice Areas: *Emerging Tech
*Programmatic / SEO
*Go To Market
*Website Builds
*MVP Site Builds
*Email Marketing
*E-Commerce / Direct to Consumer
*Tech Stack Build Out (Acting Key Stakeholder for New Software Launch and Roll-Outs)
*General Technical and Operations Marketing Project Management Support
*Design (Branding, Web and Ad) *ADA Compliance Notable Clients: RIVERSIDE NATURAL FOODS LTD
-MADE BETTER FOR PETS (CPG) part of Riverside Natural Foods Ltd
-GOOD TO GO (CPG) part of Riverside Natural Foods Ltd
-MADE GOOD (CPG) part of Riverside Natural Foods Ltd EVIVO, Infinant Health Inc., (Healthcare) MARC RANDOLPH - (Personal Brand, Co-Founder of Netflix) TRUE COLORS INTERNATIONAL (Global Consulting and Training Company)
Pacific Gas and Electric CompanyMarketing Communications Strategist, Customer Communications
Apr. 2016 - Aug. 2016San Francisco Bay AreaExecuted customer-facing messaging and materials for PG&E’s natural gas transmission and distribution projects - including print (direct mail, fact sheets, letters); digital (email, social media, web updates) and other materials for the omnichannel communications strategy. Work with business partners to help execute end-to-end communications to improve customer’s engagement with gas reliability material and how these initiatives support the company’s vision and mission.
Online Marketing InstituteProduct, Marketing and Communications Strategist
May. 2015 - Nov. 2018San Francisco Bay AreaReporting to CEO, worked with internal and external resources to enable growth in a corporate learning software startup. Marketing & marketing analytics for B2C & B2B channels: Reporting to CMO, executed on materials for the entire customer life cycle including awareness, lead acquisition, engagement, and churn prevention. Responsibilities included overseeing an internal team and a number of external agencies. Product development: Day-to-day stakeholder to a team of developers to revamp SaaS B2B learning technology platform. Developed product concepts and coordinated agile methodology to help deliver new B2B product suite. Customer success - led and managed the customer service department, including optimization of processes to serve B2C customers and obtain customer feedback and influence product development to better serve client needs. Several product features emerged out of this work such as coach marks, video progress bar, downloadable content, optimized check-out experience and revamped “My Learning Page”.
KeycafeSan Francisco Community Lead
Feb. 2015 - Jan. 2016Key Cafe is a start-up leading the way in key exchange for homeowners - physical key management for Airbnb hosts. Reported to VP of Operations and CEO as the 1st SF-based lead. Worked with partners to ensure partnership engagement and growth.
AnewsEditor
Nov. 2014 - May. 2015Anews is a startup and global newsreader with a built-in behavioral advertising network.
Berry Appleman & Leiden LLPCase Manager
Sep. 2011 - Sep. 2014Berry Appleman & Leiden is the world’s leading corporate Immigration law firm. Prepared extensive government work visa petitions for outstanding individuals, venture backed startups and Fortune 500 Companies including Google, Microsoft, etc. Reported to the Senior Partner. Worked within stringent operational and HR parameters of the US government.
Mathews & Peddibhotla Law Firm Paralegal
Sep. 2010 - Sep. 2011Santa ClaraImmigration Law Partners is a boutique corporate Immigration law firm. Prepared extensive government work visa petitions for outstanding individuals, venture-backed startups and Fortune 500 Companies. Reported to the Managing Partner. Worked within stringent operational and HR parameters of the US government.
Pivotal Health SolutionsProduct, Marketing and Sales Associate
Aug. 2008 - Sep. 2010A medical device startup that produced and distributed cold lasers for pain management. Managed and responded to all inbound sales leads, followed up, and closed sales. Managed weekly newsletter, research, creation and distribution. Organized and attended trade shows and managed inventory testing, troubleshooting, fulfillment, demos and returns worldwide.
Potrero Media CorporationAccount Executive
Sep. 2007 - Aug. 2008San Francisco Bay AreaPotrero Media Corporation (Acquired by InsWeb) is a leading performance-based marketing agency specializing in search marketing, lead generation and online publishing services. In operation since 2001, they have delivered millions of customers on a pay-for-performance basis to small, medium, and large businesses worldwide. Prospected, nurtured and closed accounts (individuals and brokerage houses).
One World Children's FundCollegiate Branch Founder
Dec. 2006 - Dec. 2007One World Children's Fund networks resources directly to grassroots organizations that serve disadvantaged children around the world.
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