Andres Toro - CMO / CSO (strategy & marketing consultant), Marketing Theories (Consultancy)

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Work Background

Strategic Partnerships, Brand Strategy, Business Planning, Marketing Consulting, Digital Marketing Brand Strategy & Marketing Consultant

Apr. 2022New York, New York, United StatesWorking with businesses of all Sizes (from large corporate multi nationals to local small and medium sized businesses) DIGITAL MARKETING: Developing meaningful content and advertising your products and services - Brand & Content Development (Websites/Landing Pages to Ad Creatives) - Social Media Marketing (Paid & Organic) (Facebook/insta, Google, Linked In) - Search Engine Marketing (From SEO to PPC) - Multi-Channel Marketing (Leveraging Email, Text, Vmail and combining with Search and Social). MARKETING CONSULTING: Helping navigate the complexity of marketing, developing compelling messaging & strategic positioning - Marketing Strategy & Planning - Channel Audits - Recommended Marketing Mix - Targeting Strategy - Messaging & Creative - Measurement & attribution BRAND STRATEGY & INSIGHTS: Defining who you are as a brand, who your audience/consumer is and how to reach them - Audience (existing and growth target definitions) - Brand (Brand Guide, Brand Positioning, Mission, Vision, Value Proposition, Unique Sales Position) - Competitors (Identify/Assess, How to outperform) - Channels (Where are your audiences, what are best places to reach them) - Landscape (what’s happening today, how it impacts your business) BUSINESS PLAN DEVELOPMENT: Looking to expand your existing business, or prepare to launch a new business or new business idea - Defining / Setting Business Goals - Review Existing services / products (cost vs sale value, mark-up & profit margin analysis) - Financial Projections & Operations Budget (annual forecasting) - Break Even Calculations - Working Capital Assessments - Net Operating Losses / cashflow analysis - Growth Targets (where would you like to be, how to get there)

Denta-Digital MarketingStrategy & Marketing Officer

Mar. 2022New York City Metropolitan Area · HybridAfter years of working on marketing campaigns for Major Brands, like Porsche, Samsung, HBO, FX - I am putting these marketing skills to work for Dental Practices seeking to grow their book of business. -- Helping Dental Practices increase patient flow and crush their monthly production goals. -- SPECIALIZATIONS: -Implants, Extractions (Endosteal, Subperisoteal All-On-4's, Overdentures or Supported Bridges) -Restorative Dentistry (Inlays, Onlays, Crowns, Veneers, Bridges, Dentures) -Cosmetic Care (Clear Aligners, Botox, Dermal Fillers, Veneers) -Bilingual Patients (Helping attract Spanish Speaking patients) SERVICES: Brand & Content Development, Social Media Marketing (Paid & Organic), Search Engine Marketing (From SEO to PPC) and Multi-Channel Marketing (Leveraging Email, Text, Vmail and combining with Search and Social). - Creative & Ad Campaign Development, - Audience Research & Targeting - Competitor Research (leveraged to determine best way to position in marketplace) - Media Buys on Facebook/Instagram, Google & Linked In. - Web & Search Engine Optimization (SEO) - Pay Per Click (PPC) - Google My Biz Listings/Google Rankings, - Customer Reviews Generation / Reputation Management - CRM/Database & Lead Gen & Management

The XD AgencySenior Vice President Strategy

Mar. 2019 - Apr. 2022Greater New York City AreaSVP, Head of Strategy & Marketing | The XD Agency (Creative & Experiential Marketing Agency) Head of Dept: Lead Strategy & Integrated Marketing practices across agency B2B + B2C Experiential Marketing Programs (incld'ng measurement, insights & analytics) Day to Day Accounts : Porsche, Dell, Fiserv - Build/Lead Integrated Marketing, Strategy, Measurement/Insights & Analytics team - Service my day to day accounts, as lead for Integrated Marketing & Strategy work - Biz Dev: work with Head of Sales to cultivate new leads, growing my department's biz Integrated Marketing & Strategy - Establish Cross functional & interdepartmental collaboration for client and agency teams across client PR, Marketing, Digital Marketing, Social Media, CRM, & other MarComm teams - Strategic Led Creative: push Creative Directors to ensure data led decision making - Write Omni channel strategies in support of RFP responses for our larger pitch opportunities - Light Media Planning & Go To Market Strategy development - COVID: Develop/Lead Virtual Experience offering (content, platform, strategies) - KPI/ROI focus: Assess client needs helping them build & evaluate plans that impact their biz Measurement / Insights & Analytics - Establish Agency Measurement Practice including Qual + Quant Reporting - Add'l Reporting, including Competitive Marketplace Analysis, Brand Analysis, Benchmarking, Post Event Recaps, Quarterly Marketplace Analysis by Vertical - Develop Tech Stack for Measurement, Insights & Analytics Practice - Develop Test & Learn Model: an iterative process, that actions insights to establish best practices for our clients - Budget: Establish & oversee budget for Tech Stack, Research Tools, Research Reporting/Aggregators, Onsite Performance Measurement, Social listening, Influencer & Campaign Monitoring, & Media Monitoring - Budgeting Oversight: across RFP responses for integrated marketing, strategy & measurement, insights & analytics offerings www.xdagency.com

PMK•BNCVice President Brand Marketing

Jun. 2018 - Mar. 2019Greater New York City AreaVP Brand Marketing | Samsung: Lead the PMK BNC in-house agency team (32 people), working with the Brand Experience Group for Samsung Electronics America (NYC) - Lead Experiential/Programming, Integrated Marketing, Insights/Analytics, Creative Svcs teams - Client management (day-to-day agency point of contact for Samsung brand teams) - Drive creative ideation to execution, developing new event programming - Cultivate brand & media partnership opportunities for Samsung Brand Experience Group - Lead additional PMK resources to produce Samsung US Product Launches & Retail Launches - Oversee Integrated Marketing team (owned,earned, paid media, strategy/tactics) - Drive Creative services team (copy writing, content dev & capture, post prod, etc) - Measurement / Analytics for reporting (drive KPIs, cultivate key learnings) - Budgets: Oversee development, execution, maintenance & reconciliation of all budgets - Streamline team operations (restructure workflow process, implement ops changes) (PMK lost the account to an agency who underbid us by 50%. Though I was asked to take a roll at this incoming agency, after interviewing there, I did not have confidence in their abilities. Turns out I was right, as they lost the account less than 12 months later). www.pmkbnc.com

Industria CreativeManaging Director

Jan. 2016 - Feb. 2018Greater New York City AreaClients: FX, HBO, Nickelodeon, truTV, LG, Old Navy, Loreal, Redken, Maybelline, Issey Miyake, Out Magazine, Advocate Magazine (etc) - Lead Experiential / Marketing Team - Manage and develop Integrated Marketing / Strategy & Tactics (BTL/TTL Programs) - Drive Creative & Design teams (Creative Ideation & Strategy) - Oversee Client Management - Oversee production teams (staying close to larger projects) - Update Workflow / Streamline project & event production process - Lead Biz Dev & Sales - Budget Management (development, oversite, reconciliation) Focused on North America - Canada & Major US Markets ( NYC, San Fran, LA, Chicago & Miami, etc) www.industria-creative.com

otherAbroad: Thailand, Malaysia,China, Turkey, UAE and Indonesia

Jul. 2015 - Jan. 2016

Shiraz CreativeVice President (Experiential Marketing)

Sep. 2011 - Jul. 2015Greater New York City AreaClients: Amazon, Microsoft, Youtube, Infiniti, MAC, Sephora, Maybelline, Lancome, Bulgari, Gilt, DSquared2,American Airlines, Citi Group, GQ, Ketel One, Absolut, Stoli (etc) - Head of NYC & UK operations (opened UK office) (both with P&L oversite) - Head of Experiential Marketing - Lead Creative, Client Management, & Production teams - Lead Integrated Marketing (Build & develop programs, execute tactics) - Drive Creative Process (Creative Ideation, Design Development) - Manage Production Team, working with senior producers & production directors - Lead Sales & Biz Dev - Budget Management (development, oversite, reconciliation) Focused on US North East + Mid West & UK / International Opportunities www.shirazcreative.global

Shiraz CreativeDirector of Design & Development (Experiential Marketing)

Apr. 2008 - Sep. 2011Greater New York City AreaClients: Unilever (Dove, Suave, Tresemme, Suave)) P&G (Tide, Bounce,Gain), P&G Prestige, Belvedere, Krug, Cloudy Bay,Post Its, Frigidaire, Unicef, Redcross, WWD, Adweek (etc) - Support Sales & Biz Dev (pitches / capabilities meetings) - Creative Ideation - Lead the Design Department - Produce Large Projects - Build, manage and oversee budgets Focused on US North East + Mid West www.shirazcreative.global

[self-employed]Freelance Event Producer

Feb. 2004 - Mar. 2008Greater New York City AreaMulti-Market Tours, Awards Shows, Press Previews, Pop-Ups, Non-Profit Fund Raising, Galas, etc - Pre-Production to Onsite Production Services - Budget Management - Load-in / Load-out Schedules - Run Of Show / Show Flow - Scripting / Liaising with Writer - Floorplan Layout / Design - Permitting - Staffing Plan - Security Plan - Client Meetings - Scenic Build / Shop oversite - Rentals & Decor - Catering Management - Manage AV Lighting / Tech - Minor Lighting Design - Work with Content Capture / Video Production Crew

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