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Work Background
CONSUELAMarketing Manager, Digital & Content
Jan. 2021Austin, Texas, United StatesWorking closely with Ecomm and Creative Content teams, I develop product marketing strategies that align with our brand and resonate with our audience. Leading integrated campaigns, I ensure every detail is covered—from creating briefs to managing timelines—so projects are delivered on time and on point. I also evaluate creative and written content, ensuring visual accuracy and alignment with our brand standards. In my leadership role, I guide cross-functional teams and oversee the execution of complex projects, driving our brand strategy forward. I’m responsible for end-to-end email marketing campaigns, leveraging Klaviyo to monitor customer data and achieve impactful results. By analyzing KPIs and running A/B tests, I uncover insights that help fine-tune our approach and boost performance. My leadership extends to campaign planning, ideation, and innovation, ensuring that our strategies keep pace with evolving industry trends. Additionally, I organize photoshoots and maintain strong relationships with external partners and vendors to keep everything running smoothly. I'm always on the lookout for potential blockers, analyzing email data to ensure our customer journey is seamless and error-free.
CONSUELADigital Marketing Specialist
Jan. 2020 - Dec. 2020Austin, Texas
francesca’s®Senior Graphic Designer
Sep. 2019 - Jan. 2020Houston, TexasI crafted compelling digital and print marketing materials that aligned closely with our brand's creative voice and guidelines. I collaborated with the marketing team and key stakeholders to implement digital marketing concepts, ensuring our messaging was consistent across emails, e-commerce content, and social posts. I oversaw the entire process of daily emails—from design to coding—making sure each one adhered to the marketing plan and was accurately delivered to our 3.5 million subscribers. Additionally, I led and supported the design team in producing additional print and digital content, ensuring everything we put out reflected our brand at its best.
francesca’s®Graphic Designer
May. 2017 - Sep. 2019Houston, Texas
PapellerieGraphic Design Intern
Dec. 2016 - May. 2017Houston, Texas
University of Houston-Clear LakeGraphic Designer/Social Media Manager, Student Life Office
Jul. 2015 - May. 2017Houston, Texas
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