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Work Background
Elena BaseottoFreelance Content Marketing Consultant
Jan. 2025Providing comprehensive and client-tailored support inclusive of -
• Content strategy: content audit, competitor and audience review, SWOT analysis and content planning
• Content production: ideation, copywriting, production oversight and content adaptation
• Content management: governance of content workstream and execution of special projects
• Content analysis: content performance report, competitor analysis, insights and recommendation MORE INFO: baseottoelena.com
McArthurGlen GroupGroup Content Manager
Sep. 2022 - Dec. 2024London, England, United Kingdom• Owned content strategy, guidelines, campaign execution and photo shoots for top 100 brand partners
• Defined and delivered content for all main trading and tactical campaigns, and key regional campaigns
• Managed copy/creative briefing, copy editing, CMS updates and localisation across 26 markets
• Produced ongoing video content for Instagram and TikTok in collaboration with content creators
• Conceptualised, managed and delivered the firm’s first ever XR video campaign
• Key stakeholder in the migration of video production and localisation from manual to automated
• Migrated web content reports from Google Analytics UA to GA4 and managed all content reporting
• Facilitated status calls and best practice workshops to ensure successful content execution
• Migrated all web content reports from Google Analytics UA to GA4
• Established and fostered relationships with creative, media and translation suppliers across Europe BRAND PARTNERS: GUCCI | Salvatore Ferragamo | Jimmy Choo | Polo Ralph Lauren | Michael Kors | Levi's | Le Creuset | Adidas | And More
McArthurGlen GroupGroup Content Planner
Feb. 2019 - Aug. 2022London, England, United Kingdom
Jun GroupSenior Creative Strategist
Mar. 2018 - Dec. 2018Greater New York City Area• Developed 200+ media proposals spanning $5K-2M and yielding $8.4M
• Managed ongoing client feedback and led relationships with key media agencies
• Interfaced with account management team to kick-off, monitor and optimise campaigns
• Supervised a team of 4 coordinators through training/developmental feedback and QA CLIENTS: PepsiCo | P&G | The Emirates Group | Carnival Cruise Line | Apple | NBCUniversal | 20th Century Studios | And More
Jun GroupCreative Strategist
Mar. 2017 - Feb. 2018Greater New York City Area
People Ideas & Culture / PI&CCreative Designer
Jun. 2015 - Feb. 2017Greater New York City Area• Executed integrated campaigns and established brand guidelines for 8 lead clients
• Art directed national TV ads (30s) and digital/social media video content (5-60s) for 3 lead clients
• Generated ongoing digital, social media, print and OOH creative in support of campaigns
• Conceptualised campaigns and developed custom pitch decks in response to RFPs CLIENTS: Wyndham Hotel Group | Conrad Hotels | Castello Del Poggio Wines | Marcus Samuelsson Group | Match Group | Salvatore Ferragamo | Canary | Titan Spine
McIver MorganMarketing Coordinator
Sep. 2014 - May. 2015Greater New York City Area• Conducted a competitor analysis and used insights to design and execute a direct marketing campaign
• Responsible for tracking SOW of key projects and maintaining client/supplier relations
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