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Work Background
Global Results CommunicationsPodcast Host, Editor, and Producer
Nov. 2019 - Jan. 2023Santa Ana, California, United States🎙️Established PR 360 podcast presence on Acast for a progressive public relations (PR) firm for technology companies, leveraging PR background and podcast expertise to design and deliver compelling podcast episodes 🎙️Set up podcasting equipment and advised on best practices, setting high standards for audio/video production; designed questions for interviews of 100+ industry professionals on air to create a compelling narrative 🎙️Launched a video series of PR 360 audio podcast on YouTube with 55 recorded and edited episodes, educating professionals on PR, media relations, and crisis management and expanding subscriber base of PR professionals 🎙️Produced, recorded, edited, hosted, and released over 150 weekly podcast episodes over 3 years, achieving 100% on-time launch date delivery; earned industry awards, including the 2021 Platinum Winner by Marcom, a PR and marketing publication, and Best PR Podcast at the 2022 Bulldog PR Awards
Cooler MasterProduct Marketing Specialist/Technical Writer - Thermal
Apr. 2018 - Oct. 2018Orange County, California Area🎙️Developed and implemented digital marketing campaigns for air- and liquid-cooled computer cooler systems company, owning social media, email marketing, website content, and influencer outreach 🎙️Gathered voice of customer through interviews and surveys to provide input to internal teams 🎙️Launched content for global social media accounts, including crafting press releases to support product launches, generating record sales of Hyper212, a versatile all-in-one mounting product, in 1st 7 days
Bloody Gaming (A4Tech Company)Marketing Manager
Mar. 2017 - Sep. 2017Chino Hills, California🎙️Developed brand voice for a high-end gaming hardware firm (mice, keyboards, switches, headsets), maintaining quality control of creative assets such as photos and graphics and supervising the release of marketing materials 🎙️Created compelling content for social media, performed outreach to influencers, and optimized social media accounts, growing followers, impressions, and engagements by over 50% in 6 months 🎙️Solicited reviews from bloggers and YouTubers to increase positive reputation of the brand; authored brand guidelines and marketing plan, earning approval and buy-in from key internal stakeholders
Digital Cafe MediaPodcast Host, Editor, and Producer
Jan. 2016I love the analogy of podcasting and brewing coffee: it always starts with the right coffee bean and roast; without that, the end product does not taste great. That's what led to creating a focus for "brewing" or producing compelling video and audio content for podcasts. 🎙️Founded and led podcast focused on PC gaming and coffee, developing style, writing scripts, and hosting shows 🎙️Offered podcasting services, including idea generation, content consulting, audio/video recording and editing, marketing/branding advice, and hosting, empowering clients to develop and produce unique podcasts 🎙️Supported 2 podcast productions as clients, from ideation through production, launch, and distribution 🎙️Created site content and designed Facebook ads, boosting engagement and attracting 50 followers in 1st week 🎙️Increased downloads by 200% in 2 months, earning spot as #1 and #2 podcast on Google 🎙️Increased downloads of podcast by 200% in the last 2 months 🎙️Digital Coffee Podcast is number 1 and 2 when you search it on Google 🎙️Increased my followers on Twitter by 50% 🎙️Create all content for the site 🎙️Set up Facebook ads to boost engagement 🎙️Went from 0 to 50 followers in a week 🎙️Website moderation 🎙️Content creation
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