Christopher Smith

Strategic branding and positioning consultant @BrandSmith

C-level ExecutiveDesignConsultantNon Executive Board AdvisorMentorBranding expertStrategic Positioning

For over 15 years, my purpose has been to change the way business leaders perceive and integrate brands and business strategy.  While most people think of brands as logos or visual identities, I contend that they can reshape business futures. As they materialise a corporation's ethos across the customer journey, brands become a powerful tool to investigate, diagnose and achieve internal consistency, clarity in company positioning, actionable growth plans and a stronger market perception. As a consultant, I have had the privilege of guiding Executive Leadership teams through projects on business transformation and development, strategic branding and corporate positioning. CEOs value the focus I bring to their initiatives, turning concepts into insights and action plans, that I often lead either as a Mentor, Non-executive Director or External Manager. Based in Madrid and with a creative background, my clients vary in industry, origin and size: B2Bs, B2Cs and sustainability research centres that are at the forefront of the bioeconomy. I have worked with institutions, multinationals and SMEs, in Malaysia, USA, Uruguay, Argentina, Switzerland, Germany, UK, Belgium and Hong Kong, as well as all over Spain.

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Work Background

Branding and Strategic Positioning Project Leader

HGBS | Clarity in ComplexityBranding and Strategic Positioning Project Leader

Apr. 2024Hybrid

Non Executive Board Advisor

PLANTATION FOODS REPRESENTACIONES SLNon Executive Board Advisor

Jan. 2024Toledo, Castilla-La Mancha, España

Member

Protagonistas.orgMember

Head of Branding and Marketing

HGBS | Clarity in ComplexityHead of Branding and Marketing

Jun. 2023 - Apr. 2024Valencia, Spain

Mentor for spin-off projects (OTRI)

Universidad Complutense de MadridMentor for spin-off projects (OTRI)

Jun. 2023Madrid, Spain

Visiting Lecturer on Strategic Branding (OTRI)

Universidad Complutense de MadridVisiting Lecturer on Strategic Branding (OTRI)

May. 2023Madrid, Spain

Member Madrid Hub

GBOMember Madrid Hub

Mar. 2018Madrid

Founder and CEO

BrandSmith | Brand and Business StrategyFounder and CEO

Mar. 2008Madrid, Spain

Educator

FreelanceEducator

Jan. 2008EAE (Master Identidad Corporativa, MBA Internacional, MBA) Madrid School of Marketing (Master Brand Management, Programa Executive Branding) Nebrija Business School (Diploma en Alta Dirección de Universidades) Universidad Rey Juan Carlos (Curso Superior Gestión Empresas de Moda, Curso Superior de Comercialización del Vino) Mondragón Unibersitatea (Máster en Diseño Industrial) Hune (Experto en Comunicación Integral)

Managing Director

Sendin y Asociados | Strategic DesignManaging Director

Apr. 2007 - Feb. 2008

Professional Speaker

FreelanceProfessional Speaker

Jan. 2007Food for Future World Congress 2024 Business Plus eCommerce Tour 2024 Digimarcom Spain 2023 (Barcelona) Mobile World Congress (Barcelona) Ambosetti Marketing Summit (Milan) La Neurona (Valencia, Barcelona, Bilbao, Madrid) PEFC (Innova en Verde) Cre100do Cosentino AMIN Adegi Pons

Project Manager

Sendin y Asociados | Strategic DesignProject Manager

Jan. 2006 - Apr. 2007- Graphic identity project for the Spanish Government - Toursim wayfinding project for the Government of Extremadura - ISO 9000 Quality Management

Author

FreelanceAuthor

Jan. 2005Beautiful PYME (McGraw Hill) Identidad Diferencial (Crecento / Expansión) Claves del Management (Lid Editorial) Liderar el Cambio (Lid Editorial) En busca del Alma de las Organizaciones (BrandSmith) El Management del Siglo 21 (BrandSmith) Primer Simposio sobre el Pensamiento de Javier Fernandez Aguado (Observatorio de RR. HH.) Consultores Imprescindibles para ganar en Competitividad. Diez casos de éxito. (Ges dirección) Diseño y Empresa (Límite Design) Pensadores por el Mundo (Iniciativa PYMEs) Marketing y PYMEs (Varios)

Executive and Creative Director

Adverbo | AdvertisingExecutive and Creative Director

Jan. 1999 - Dec. 2005Executive and creative responsibility over accounts like Accor Services, Grupo Mahou-San Miguel o PricewaterhouseCoopers.

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