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Work Background
Branding and Strategic Positioning Project Leader
HGBS | Clarity in ComplexityBranding and Strategic Positioning Project Leader
Apr. 2024Hybrid
Non Executive Board Advisor
PLANTATION FOODS REPRESENTACIONES SLNon Executive Board Advisor
Jan. 2024Toledo, Castilla-La Mancha, España
Member
Protagonistas.orgMember
Sep. 2023Spain
Head of Branding and Marketing
HGBS | Clarity in ComplexityHead of Branding and Marketing
Jun. 2023 - Apr. 2024Valencia, Spain
Mentor for spin-off projects (OTRI)
Universidad Complutense de MadridMentor for spin-off projects (OTRI)
Jun. 2023Madrid, Spain
Visiting Lecturer on Strategic Branding (OTRI)
Universidad Complutense de MadridVisiting Lecturer on Strategic Branding (OTRI)
May. 2023Madrid, Spain
Member Madrid Hub
GBOMember Madrid Hub
Mar. 2018Madrid
Founder and CEO
BrandSmith | Brand and Business StrategyFounder and CEO
Mar. 2008Madrid, Spain
Educator
FreelanceEducator
Jan. 2008EAE (Master Identidad Corporativa, MBA Internacional, MBA) Madrid School of Marketing (Master Brand Management, Programa Executive Branding) Nebrija Business School (Diploma en Alta Dirección de Universidades) Universidad Rey Juan Carlos (Curso Superior Gestión Empresas de Moda, Curso Superior de Comercialización del Vino) Mondragón Unibersitatea (Máster en Diseño Industrial) Hune (Experto en Comunicación Integral)
Managing Director
Sendin y Asociados | Strategic DesignManaging Director
Apr. 2007 - Feb. 2008
Professional Speaker
FreelanceProfessional Speaker
Jan. 2007Food for Future World Congress 2024 Business Plus eCommerce Tour 2024 Digimarcom Spain 2023 (Barcelona) Mobile World Congress (Barcelona) Ambosetti Marketing Summit (Milan) La Neurona (Valencia, Barcelona, Bilbao, Madrid) PEFC (Innova en Verde) Cre100do Cosentino AMIN Adegi Pons
Project Manager
Sendin y Asociados | Strategic DesignProject Manager
Jan. 2006 - Apr. 2007- Graphic identity project for the Spanish Government - Toursim wayfinding project for the Government of Extremadura - ISO 9000 Quality Management
Author
FreelanceAuthor
Jan. 2005Beautiful PYME (McGraw Hill) Identidad Diferencial (Crecento / Expansión) Claves del Management (Lid Editorial) Liderar el Cambio (Lid Editorial) En busca del Alma de las Organizaciones (BrandSmith) El Management del Siglo 21 (BrandSmith) Primer Simposio sobre el Pensamiento de Javier Fernandez Aguado (Observatorio de RR. HH.) Consultores Imprescindibles para ganar en Competitividad. Diez casos de éxito. (Ges dirección) Diseño y Empresa (Límite Design) Pensadores por el Mundo (Iniciativa PYMEs) Marketing y PYMEs (Varios)
Executive and Creative Director
Adverbo | AdvertisingExecutive and Creative Director
Jan. 1999 - Dec. 2005Executive and creative responsibility over accounts like Accor Services, Grupo Mahou-San Miguel o PricewaterhouseCoopers.
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