Strategic branding and positioning consultant@BrandSmith
Verified
For over 15 years, my purpose has been to change the way business leaders perceive and integrate brands and business strategy.
While most people think of brands as logos or visual identities, I contend that they can reshape business futures. As they materialise a corporation's ethos across the customer journey, brands become a powerful tool to investigate, diagnose and achieve internal consistency, clarity in company positioning, actionable growth plans and a stronger market perception.
As a consultant, I have had the privilege of guiding Executive Leadership teams through projects on business transformation and development, strategic branding and corporate positioning. CEOs value the focus I bring to their initiatives, turning concepts into insights and action plans, that I often lead either as a Mentor, Non-executive Director or External Manager.
Based in Madrid and with a creative background, my clients vary in industry, origin and size: B2Bs, B2Cs and sustainability research centres that are at the forefront of the bioeconomy. I have worked with institutions, multinationals and SMEs, in Malaysia, USA, Uruguay, Argentina, Switzerland, Germany, UK, Belgium and Hong Kong, as well as all over Spain.More...