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Network Power<100 people
Roles
๐ฅ100%
Startup Founder
๐งโ๐ผ100%
C-level Executive
Geos
๐บ๐ธ100%
United States
Work Background
VR Fitness InsiderChief Design Officer
Jun. 2016RemoteCo-founded and run VR Fitness Insider - one of the world's largest VR Fitness publications focused on sharing how VR and AR immersive technologies can be used to improve overall health, fitness, body composition, strength, endurance, motor skills, mental health, aesthetics, sport-specific skills, agility, injuries, and fitness motivation.
Black Box VRHead of Product & Design
Apr. 2016Boise, Idaho AreaEntrepreneur, brand builder, VR / AR evangelist, team builder, product design problem solver and fitness fanatic. Some of my professional passions include: hiring, leading and coaching a rock star team, product creation (Ecommerce, community, content, mobile, desktop, hardware), innovation, user experience design, user interface design, and creating novel solutions for the toughest problems customers face. ----------- At Black Box VR, we are creating the worldโs first virtual reality gym experience. Youโll step into a Black Box VR boutique gym and immerse yourself in a whole new way to get fit that will make you never want to visit an outdated gym again. - $0 valuation to $40M in short timeline.
- Built a talented and passionate team of hardware, software and design pros.
- Best Startup of CES Award.
- CES Innovation Award.
- Rockie Gold advertising Awards.
- Featured on HBO Billions.
- Endorsed by Tony Robbins.
- Most importantly: billions of lbs. lifted by members, creating life-changing results.
Idaho Virtual Reality CouncilCo-Chairman (nonprofit)
Apr. 2016Boise, Idaho AreaOur goal at the Idaho Virtual Reality Council is to bring together people, technologies, and companies to create a thriving VR industry for the economic and social benefit of Idaho citizens and families. We provide networking events, educational seminars that help Idaho organizations to learn faster, cooperate on projects, and promote VR in Idaho. Connect with us!
Bodybuilding.comVP of Product Design
Apr. 2010 - Apr. 2016Boise Idaho- Set vision and led initiatives to design and consistently optimize our $500M per year e-commerce website, including community (over 3,000,000 active members) & content (with over 32,000,000+ website views per month). - Projects involved hiring a diverse, highIy motivated and skilled team of 60+ UXUI professionals, User Testing Specialists, Information Architects and Developers in an Agile environment. - Partnered with various stakeholders in merchandising, promotion, marketing, creative services, product design and content to set and achieve company initiatives through product innovation, consistency, and execution.
- Led complex projects spanning multi-device customer interaction points with a focus on mobile-first and responsive solutions.
- Led team to create scalable user-centered experiences that allowed for maximum reusability of code, implemented a novel modular approach to product design that optimized spend and put the tools in the hands of each department to scale initiatives throughout the company. These innovations in product and processes helped increase company revenue from $10M to $500M. - Led the modernization of brand across all channels that unified product aesthetic and user experience.
- Led creation of vendor co-op materials initiative and creative strategy to drive 30% increase in EBITDA through creative e-commerce + content promotion strategies.
- Led design and innovation initiatives to create and refine the world's most visited social fitness network, Bodyspace.com, with over 3M users across multiple platforms and devices.
- Led product innovation and design initiatives for advanced fitness tracking applications with over 1M workouts tracked. - Led modularization of complex design systems and architectures for Agile team efficiency increase in shipping high-impact MVP products with aggressive timelines.
Hewlett Packard EnterpriseProduct Design Lead & Creative Director (contract)
Jan. 2005 - Apr. 2010Collaborated with an energetic, talented team to lead the shaping of branding strategies, marketing best practices, UXUI guides, and documentation across mobile applications for 10M+ users and $1B business unit.
Newfire CreationsHead of Design & Product
Apr. 1997 - Jan. 2004Built a talented, geographically dispersed team providing Creative Services for Fortune 100 and 500 companies across the globe in many industries. We worked with clients and provided a vast array of creative collateral and services including video animation, video production, logo design, brand development, UXUI design, UXUI research and testing, mobile application development, web application development, textile/apparel development and sourcing, event booth conception and creation, signage, merchandising, photography, online and offline marketing and more. Alongside developing brands for other companies we enjoyed acting as an incubator for our own ideas including a clothing production and sourcing company, a private label clothing line, a digital template marketplace, and an online learning network for creatives.
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