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Work Background
Fitness22, LtdCONTENT MARKETING MANAGER
Jan. 2021 - Jan. 2025Owned B2C content from idea to execution for Fitness22’s flagship
fitness app, Gymverse, creating clear, engaging stories across web,
email, video, and marketing channels to support growth and app installs.
Managed and owned the content and strategy for social media
platforms (Instagram, TikTok, and YouTube) for the Gymverse app
Wrote, scripted, filmed, and edited short-form social media videos
using tools like CapCut, several reaching 1M+ views organically.
Led the website launch for Fitness22’s top-performing app, shaping
the content strategy, writing the copy, and turning product features
into user-focused messaging.
Worked closely with product and design teams to turn complex
ideas into content users could easily understand and connect with.
Wrote copy and microcopy for the Gymverse app, helping improve
user engagement and retention
Edited, QA’d, and improved marketing and UX copy across platforms
to improve clarity, tone, and consistency.
Managed an influencer campaign to drive app installs and boost
brand awareness.
Handled community management, using real feedback from DMs and
comments to inform content themes and improve messaging.
Breach Digital, Inc.CONTENT WRITER & ACCOUNT MANAGER
Jan. 2019 - Jan. 2021Researched and wrote content for 50+ hi-tech companies of varying
fields, including data, cybersecurity, fintech, marketing tech, etc.
Created outreach campaigns for B2B lead-generation on LinkedIn.
Edited and reviewed all written material in English, ensuring quality
and standards.
Ministry of Education, Tel AvivENGLISH TEACHER
Jan. 2006 - Jan. 2018Taught all levels, including native speakers and prepared students
for the Bagrut at a high school.
Taught native speakers at an elementary school
Taught private lessons, all levels and ages.
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