Maddi Kimber - Managing Director, unBasic Studios

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Work Background

Style MagazinesDigital Consultant

May. 2023 - Aug. 2023Brisbane, Queensland, AustraliaI have worked with Style Magazine for over a year as a preferred performance partner, helping in the implementation of paid digital marketing efforts. As they enter (yet another) growth phase, I have stepped into a short-term contract to assist in a part-time capacity. My responsibilities include helping in the strategisation of digital marketing campaigns, as well as overseeing performance and helping to develop & implement best practices.

CanstarContent Producer (Temp)

Dec. 2019 - Feb. 2020Brisbane, Australia

unBasic StudiosDirector

Oct. 2019Brisbane, Queensland, AustraliaAt unBasic Studios, we craft and implement cohesive and resonant marketing and branding campaigns that not only achieve your performance goals, but strengthen your brand identity and connection with your audience. We’re on a mission to put the brand back at the centre of all marketing initiatives, and provide our clients with the clarity, consistency, and results they need to thrive in today's competitive market.

Lift Brands Asia PacificNational Digital Media Specialist & Content Coordinator (Snap Fitness & 9Round)

Jul. 2019 - Dec. 2019Brisbane, Australia

Lift Brands Asia PacificDigital Media Specialist

Oct. 2018 - Jul. 2019Brisbane, AustraliaLift Brands is the parent company of Snap Fitness and 9Round gyms, which have collectively over 270 locations and counting across ANZ. In my role I oversee and manage the digital national awareness campaigns, lead generation campaigns, social media, and assist with keeping the brands front of mind with a strong and relevant online presence. I manage and implement our digital lead strategy for franchise sales and assist with offline strategy for franchise awareness. My role also includes coordinating content production in the form of radio, as well as video and photo shoots to promote through digital, and working with our tight-knit marketing team on our overall marketing strategy.

LeapFroggerAccount Manager

Jun. 2018 - Oct. 2018Melbourne, Australia

LeapFroggerDigital Media Coordinator

Jan. 2018 - Oct. 2018

PFD Food Services Pty LtdSocial Media Coordinator

Apr. 2017 - Oct. 2018Responsible for the management of PFD's social platforms. Key responsibilities include: - Development of strategic plans for PFD's social media strategy - Creation and scheduling of all content for PFD's social channels - Ongoing monitoring and maintenance of social channels - Management and execution of paid social media advertising campaigns -Liaising with suppliers and customers for content features -Ensuring content is on-brand -Organising social media competitions -Analysis and auditing of social media content and engagement