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Work Background
Desenio Group Head of Brand and Communication
Feb. 2021 - Aug. 2023Stockholm, Stockholm County, Sweden• Led a team of 25 across photo studio, design, communications & channels, fostering a high-performance culture, growth & joy. Achieved a 9.1 leadership score from direct reports and an 8.6+ team satisfaction (Winningtemp) • Key member of the Operational Management Team, aligning brand strategy with business goals & driving high-level decision-making. • Managed budget, brand identity & marketing plans across two brands, ensuring creative consistency across all customer touchpoints. • Owned & led the marketing plan, aligning & energizing Sales, Marketing & Influencer teams around clear priorities. Championed the plan across all levels, securing buy-in, coordinated execution & measurable business impact. • Expanded into 37 countries through effective brand-building strategies • Drove US market success: Marketing efforts led to a 56% increase in sales • Paid social in US/CA: With just a 12% budget increase, achieved a 99% jump in link clicks, 250% higher conversion rate & significant ROAS growth. • Spearheaded AI & automation for asset creation & translation—cutting costs, manual labor, improving quality, scaling content & & streamlining workflows • Led celebrity & brand partnerships (Sofia Richie, Anna Lewandowska, Warner Brothers), increasing brand recognition & sales. • Oversaw weekly omni-channel launches & PR campaigns to support campaign execution • Grew organic social by 23%, with Instagram reaching 3M followers (+600K). • Presented to internal & external stakeholders, securing buy-in for key initiatives • Managed initiatives with Vi-Skogen, Blue Marine Foundation, & Plan International, driving awareness & supporting environmental & social causes. • Led Poster Store’s Amazon US launch, guiding the team in building a high-converting, brand-aligned storefront optimized for the market. Honored with "Leader of the Year", Desenio Groups Annual Awards in Dec 2021
Nominated ”Stand Together Award” in Dec 2022 https://desenio.com
https://posterstore.se
Joppi SocialCo-Founder
Jan. 2020 - Dec. 2021Stockholm, Stockholm County, Sweden
Nordic Leisure Travel Group ABCreative Lead / Sr. Global Art Director
Nov. 2019 - May. 2020Stockholm, SwedenFormerly Thomas Cook. See below for more details.
Jolin PrintsCo-Founder
Jan. 2019 - Dec. 2021Stockholm, Sweden• Developed & directed overall company strategy other alongside co-founder. • Managed marketing budget & executed paid social media campaigns, primarily on Instagram but also in print (e.g., Elle Interiör). • Led newsletter marketing efforts to engage customers & drive sales. • Sourced & collaborated with external artists to expand the product range.
Thomas CookCreative Lead / Sr. Global Art Director
Aug. 2017 - Nov. 2019Stockholm, Sweden• Directed multi-channel global campaigns, ensuring brand consistency across print, social (paid & organic), TVC & digital touchpoints • Owned visual language (photo & video) across all TC brands, aligning execution with brand strategy • Led brand identity & strategic planning for hotel, airline & tour operator • Played key role in the complex launch of Cook’s Club Hotels, aligning cross-functional stakeholders & markets • Led international creative teams on global projects, overseeing the entire workflow from inception to execution. • Developed loyalty & value-add programs that deepened engagement, increased repeat bookings & strengthened brand affinity • Managed budgets & contracts for large-scale photo & video productions • Shaped the customer journey through cohesive content across digital, print, destination & in-flight channels • Led global campaigns with partners like Expedia to ensure cohesive branding
Thomas CookSr. Global Art Director
Oct. 2015 - Aug. 2017
Oriflame CosmeticsSr. Global Art Director - Creative Concepts Team
Jan. 2014 - Dec. 2015Stockholm, Sweden• Creative strategies & development for all Oriflames brands new launches. • Excellent communication & collaboration skills, working with cross-functional teams & getting stakeholder buy-in. • Responsible for delivering high-quality global campaigns for catalogue, online & advertising.
ORIFLAME COSMETICSSenior Art Director - Global Creative Catalogue Team
Jan. 2013 - Dec. 2014Stockholm, Sweden• Responsible for delivering high-quality global campaigns for catalog, online & advertising. • Continuous development of creative ideas & creative guidelines. • Led shoot crews featuring models & high-profile talent.
Simple BlueprintBlogger & Founder
Jan. 2009 - Dec. 2013• Design & lifestyle blog with 40 000 monthly visitors • Constant evaluation of metrics & results (traffic flow, page views, bounce rate) • Affiliate marketing & other collaborations with brands as well as blogger • Social media strategy
Forma Publishing GroupArt Director
Jan. 2009 - Dec. 2012Stockholm, Sweden• Redesigned Leva Magazine to improve visual appeal & reader experience. • Led a team of designers, ensuring consistent creative direction across issues. • Planned & directed photo shoots featuring Swedish celebrities such as Izabella Scorupco, Tuva Novotny, Malin Berghagen, & Tilde de Paula.
By Jos Creative StudioCreative Director & Brand Consultant
Jan. 2004On and off over the years. • Ensure client satisfaction through effective communication & project management. • Create brand strategies & development holistic brand experiences. • Lead concept development and photo/video productions while implementing marketing & omnichannel strategies to enhance brand visibility. • Manage diverse client portfolios, balancing multiple projects simultaneously. • Oversee app concept development, UX/UI, & e-commerce solutions. • Manage project budgets to optimize resources and deliver results. • Hire & staff creative teams tailored to project needs. One of my latest projects was the launch of the skincare brand Nommon created by Cetes Cosmetics. Clients: SATS, Svenska Golfförbundet, Plantagen, Lexington Company, Cetes, Nommon, Formpipe, ForOne, Oriflame, Kronan Cyklar, Daisy Beauty, Forma Publishing, Thomas Cook, Bonnier, Urchinomics & more. http://www.byjos.com
Three.Advertising Manager - Interim
Jan. 2004 - Dec. 2005Stockholm, Sweden• Worked with the development & production of marketing campaigns, both Point of Sales material & TV commercials.
Time Inc.Art Director
Jan. 1999 - Dec. 2002Greater New York City Area• Created prototypes for multi-million dollar corporate accounts. • Motivated & directed a design team of 5 people Clients: Target, Sony, Citibank, New York Stock Exchange, Ford, WWF (World Wild Life Fund), etc.
Hearst MagazinesAssistant to Creative Director/ Designer
Jan. 1999 - Dec. 1999Greater New York City Area
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