Desenio Group Head of Brand and Communication
Feb. 2021 - Aug. 2023Stockholm, Stockholm County, Sweden• Led a team of 25 across photo studio, design, communications & channels, fostering a high-performance culture, growth & joy. Achieved a 9.1 leadership score from direct reports and an 8.6+ team satisfaction (Winningtemp) • Key member of the Operational Management Team, aligning brand strategy with business goals & driving high-level decision-making. • Managed budget, brand identity & marketing plans across two brands, ensuring creative consistency across all customer touchpoints. • Owned & led the marketing plan, aligning & energizing Sales, Marketing & Influencer teams around clear priorities. Championed the plan across all levels, securing buy-in, coordinated execution & measurable business impact. • Expanded into 37 countries through effective brand-building strategies • Drove US market success: Marketing efforts led to a 56% increase in sales • Paid social in US/CA: With just a 12% budget increase, achieved a 99% jump in link clicks, 250% higher conversion rate & significant ROAS growth. • Spearheaded AI & automation for asset creation & translation—cutting costs, manual labor, improving quality, scaling content & & streamlining workflows • Led celebrity & brand partnerships (Sofia Richie, Anna Lewandowska, Warner Brothers), increasing brand recognition & sales. • Oversaw weekly omni-channel launches & PR campaigns to support campaign execution • Grew organic social by 23%, with Instagram reaching 3M followers (+600K). • Presented to internal & external stakeholders, securing buy-in for key initiatives • Managed initiatives with Vi-Skogen, Blue Marine Foundation, & Plan International, driving awareness & supporting environmental & social causes. • Led Poster Store’s Amazon US launch, guiding the team in building a high-converting, brand-aligned storefront optimized for the market. Honored with "Leader of the Year", Desenio Groups Annual Awards in Dec 2021
Nominated ”Stand Together Award” in Dec 2022 https://desenio.com
https://posterstore.se