I'm a senior brand and creative leader with 20+ years of international experience driving growth through strategy, storytelling, and design. I’ve led creative and marketing teams for global brands across beauty, travel, lifestyle, tech, and e-commerce. From launching hotel brands at Thomas Cook to scaling Desenio Group into 37 markets, I bring both vision and execution to every challenge.
I've worked across in-house, agency, and consultancy roles—including founding my own studio—and know how to move between strategy and hands-on production. I lead with empathy, make decisions with data, and stay ahead of the curve with tech and AI.
STRATEGIC BRAND DEVELOPMENT rooted in commercial goals
CREATIVE DIRECTION across campaigns, photo/video, and digital platforms
LEADERSHIP & TEAM BUILDING of cross-functional teams (25+ team members at Desenio Group)
INTERNATIONAL EXPERIENCE launching and repositioning brands across global markets
PERFORMANCE MARKETING via CRM, paid/organic social, and content that converts
OPERATIONAL EXPERTISE from budget to org structure to AI-driven workflow improvements
INDUSTRY DEPTH in beauty, health, hospitality, and lifestyle sectors
CLIENT PORTFOLIO includes Oriflame, Thomas Cook, Plantagen, Lexington Company, SATS, and more
I thrive in fast-moving environments where bold ideas meet clear strategy—and where brand is treated as a business driver, not just a visual layer.More...