DiageoRegional Commercial Manager Guinness Europe (Beer Portfolio)
Jul. 2012 - Jun. 2014Greece Countries Managed :
Austria,Ukraine,Greece,Czech,Hungary,Estonia,Latvia,Lithuania,Cyprus,Malta,Serbia, Bosnia.
Orchestrated a high-profile portfolio of beer brands across 12 European countries operated through a distributor model and a complex network of partnerships in need of constant attention, development, and support. Increased market share through the systematic rollout of an innovative pricing strategy based on market trends and the competitive landscape.