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Work Background
Aroma Retail Chief Marketing Officer
Jan. 2018 - Jul. 2023Las Vegas, Nevada AreaResponsible for overseeing the planning, development and execution of Aroma Retail's marketing and advertising initiatives. Focused on generating revenue by increasing sales through successful marketing for the entire organization, using market research, pricing, product marketing, marketing communications, advertising and public relations.
Anderson Business AdvisorsMarketing Director
Jun. 2011 - Sep. 20153225 Pecos/McLeod DrResponsible for planning and implementing sales, marketing, and product development programs, both short and long range, targeted toward existing and new markets. Develops and implements strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services.Develops and manages sales/marketing operating budgets. Meets with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals. Reviews and analyzes sales performances against programs, quotes and plans to determine effectiveness.
Business Development Division, Inc.Director of Sales and Marketing
Apr. 2007 - Mar. 2011Achieved turnaround to profitability in first 3 months by hiring and training new sales staff and restructuring sales goals and rewards programs. Increased company sales from an average of Fifty Thousand per week to One Hundred and Fifty a week in first 90 days. Directed all sales/marketing efforts, lead a team starting with 12 Salespeople and increasing to 35 front and 5 back end salespeople in 6 months resulting in increased sales and profitability.
Vanguard Integrity ProfessionalsDirector of Marketing/Communications
Jun. 2003 - Jul. 2004 Directed a 1.5 million dollar marketing and public relations campaign for Nevada’s largest business consulting firm during its largest growth period. Served as the company’s national spokesperson on television and radio interviews, as well as securing print interviews and writing articles for industry editors for publication. Directed the creation and direction of company’s interactive website making it an effective sales tool.
The Spin DocChief Marketer
Jan. 2001 - Jan. 2024Las Vegas, Nevada Area · HybridCreate innovative business strategies; develop e-commerce & web site marketing and SEO programs, identified new markets, products and services for client’s development and promot to the targeted markets. Negotiat all media buys, project development and government contracts. Write, develop, and execute marketing, advertising and Public Relations campaigns that consistently delivered positive return on investment for clients.
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