UpGradAssociate Product Manager
Dec. 2021 - Nov. 2024• Implemented a chatbot across platforms, leveraging AI-driven automation to engage users at key touchpoints, optimize lead qualification,
and streamline support, resulting in a ₹40 lakh revenue boost.
• Overhauled the referral system by refining the incentive structure, enhancing the user journey, and simplifying the referral process, leading to a 10% increase in referral volume and a 2% rise in payment ratio.
• Revamped website SEO and UX by conducting in-depth keyword research, optimizing on-page content, improving site navigation, and enhancing mobile responsiveness, driving a 35% increase in V2L and a 40% rise in L2P.
• Streamlined CMS operations by introducing a modular architecture, enabling reusable content blocks, and automating workflows, reducing development and content team effort by 50%.
• Optimized login/sign-up processes by redesigning the authentication flow, implementing social logins, and introducing progressive profiling, improving lead qualification rates by 15% and enhancing the overall user experience.
• Integrated Clevertap for data insights, setting up event tracking, user segmentation, and behavioral analytics, empowering data-driven decision-making and boosting conversion rates by 8%.
• Resolved engineering roadblocks through proactive sprint planning, cross-functional collaboration, and improved backlog prioritization, achieving a 92% on-time feature delivery rate.
• Monitored competition and market trends by conducting regular benchmarking, analyzing emerging industry patterns, and aligning product strategy accordingly, leading to a 12% improvement in market positioning