Peter Palmiotto

Director of Marketing @8 Palms Digital Strategies

Email Marketing ManagerInfluencer Marketing ManagerDigital Ads Manager💸 MarketingMarketing DirectorCRM managerMarketing Analytics ManagerAffiliate MarketingBrand Marketing ManagerContent ManagerSMM Manager

Welcome to my professional journey! I'm Peter Palmiotto, a seasoned Marketing Director with a passion for crafting compelling narratives and driving transformative brand experiences. With over a decade of strategic marketing leadership, I've cultivated a diverse skill set that spans digital marketing, product innovation, and critical brand strategy. My approach is rooted in being a strategic visionary—I thrive on orchestrating impactful campaigns that elevate e-commerce experiences and foster cross-functional relationships for aligned brand direction and elevated business performance. As a holistic brand strategist, I navigate the ever-evolving landscape of digital and performance marketing. Guiding strategy, storytelling, and marketing efforts, I aim to create a cohesive and effective brand presence that resonates with today's discerning audience. Specializing in transformative marketing overhauls, I excel in building and optimizing departments for exceptional outcomes. My commitment lies in leveraging strategic insights, maximizing ROI, and steering brands towards sustained growth. I believe in continuous improvement and maintaining a data-driven culture to guide decisions with a customer-centric focus. Beyond my professional pursuits, I find joy in mentoring and developing talented teams, contributing not just to business success but also to individual growth. I bring a wealth of experience from my previous roles, where I've played instrumental roles in building top flight Marketing departments with varying budgets and timeframes, achieving notable milestones, and driving long-term growth.

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Network Power<100 people

Roles

🔥100%

Startup Founder

💸100%

Marketing

✔️100%

Geos

🇬🇧100%

United Kingdom

Work Background

PermaSafe™ [Official]Marketing Director

Feb. 2024Florida, United States

8Palms Digital StrategiesDigital Marketing Manager/Owner

Sep. 2015Fort Lauderdale, Florida• Lead and manage contracted projects for 8Palms Digital Strategies, providing innovative solutions to clients for optimal online presence and brand visibility • Develop and execute customized digital marketing strategies, leveraging a deep understanding of SEO, SEM, social media, email marketing, and content creation • Collaborate with clients to understand business goals and objectives, tailoring digital marketing plans to meet specific needs and drive desired outcomes. • Direct and manage a team of skilled professionals, fostering a collaborative and innovative work environment to achieve client success • Stay abreast of industry trends, emerging technologies, and best practices to ensure clients receive the best available services within the digital marketing landscape

US ArmyCivil Affairs Instructor

Aug. 1999• Instruct and mentor military personnel in Civil Affairs operations, ensuring a high level of readiness and proficiency • Develop and implement comprehensive training curricula, contributing to the enhancement of unit capabilities and operational effectiveness • Collaborate with leadership to assess training needs, adapting instructional methods to meet evolving requirements • Conduct realistic and scenario-based training exercises to simulate real-world Civil Affairs situations, enhancing the practical skills of military personnel • Demonstrate strong leadership and mentorship qualities, fostering a culture of continuous improvement and excellence within the training environment

MASA MTSDigital Marketing Director

Dec. 2022 - Nov. 2023Plantation, Florida, United States · On-siteLed brand strategy and marketing for a high-performing emergency assistance insurance organization with $100M+ annual sales. Aligned campaigns with the company's vision, mentoring a dynamic marketing team. • Orchestrated comprehensive digital strategies, elevating customer engagement by 30% across social, native, programmatic/display, and video channels • Executed a data-driven acquisition roadmap, boosting customer acquisition by 25% and improving retention by 15% • Implemented a dynamic tracking system, ensuring accurate KPIs and fostering a culture of continuous improvement • Spearheaded e-commerce initiatives, optimizing conversion rates through effective CRO tactics • Sourced, managed, and empowered digital partners and internal teams, driving increased productivity. • Collaborated on UX enhancements, implementing impactful outreach for a 25% boost in campaign effectiveness • Built and managed a budget aligning with business objectives, resulting in a 15% reduction in operational costs and increased ROI

SWCORPEcommerce Marketing Manager

Oct. 2021 - Dec. 2022Miami, Florida, United StatesKey contributor at a leading bath products manufacturer, driving strategic vision and innovation. Led transformative multi-channel campaigns, optimized digital media, and conducted impactful B2C/B2B lead generation. • Executed impactful collateral, messaging, and branding guidelines, elevating brand positioning and recognition • Expanded e-commerce activities, steering robust growth in online sales and market presence for a substantial revenue increase • Spearheaded end-to-end execution of multi-channel e-commerce campaigns, driving innovation and boosting online customer engagement • Directed and optimized paid ad campaigns across Google, Bing, Facebook, and Instagram, surpassing KPI targets with a 25% improvement in conversion rates • Established and grew social media accounts for five brands, achieving a 40% average increase in overall follower count • Fostered new business opportunities, contributing to a 20% increase in market share through segmented marketing and branding initiatives • Engineered B2C/B2B lead generation strategies, resulting in a 35% growth in qualified leads • Optimized digital media campaigns, achieving a notable 30% increase in ROI for all marketing and communication efforts

Health Genesis CorpMarketing Manager

Jan. 2021 - Nov. 2021Davie, Florida, United StatesSpecialized in e-commerce, driving success for Health Genesis. Proven track record in optimizing product listings across major platforms like eBay, Amazon, Walmart, and Shopify, resulting in a significant YoY growth. Experienced in cross-functional collaboration, CRM tools, and strategic data analysis. • Led successful management and optimization of product listings, achieving a notable YoY growth • Ensured accuracy and enhanced customer engagement through meticulous content curation • Streamlined communication and content processes through effective CRM utilization • Excelled in data analysis using advanced spreadsheet tools for strategic decision-making

Synergy Insurance MarketingDigital Marketing Director

Feb. 2020 - Jan. 2021Oakland Park, FL, United StatesDirected all marketing operations, overseeing content generation, editing, campaign management, website design and maintenance, vendor management, automation, and optimization. • Forged profitable partnerships with external vendors, elevating profitability through strategic negotiations • Led high-impact Online Display Advertising, driving a remarkable 30% surge in profit per client • Constructed sales-focused websites using WordPress and HTML, amplifying brand presence • Crafted compelling email marketing campaigns, resulting in an 18% increase in client retention • Boosted PPC profit by 20%, concurrently reducing fraudulent clicks by 25% and cutting the cost per acquisition

Storm Tight WindowsMarketing Director

Aug. 2016 - Feb. 2020Deerfield Beach, FloridaPartnered with business owners to define, achieve, measure, and report key performance indicators. Scaled marketing strategies for streamlined processes, impactful communications, materials, and organizational growth. • Achieved remarkable YoY growth of 20%, leveraging paid social media posts to drive sales with a minimal budget • Boosted PPC campaign conversions by an unprecedented 35%, amplifying the value of each customer by 18% • Engineered an impactful email marketing campaign, propelling referral sales from previous customers to reach a staggering $1M in sales

LeapfactorDigital Marketing Manager

Sep. 2015 - Jul. 2016Miami, Florida

Cox MediaDigital Accounts Manager

Mar. 2014 - Sep. 2015• Consulted with small to medium-sized businesses, providing expertise in SEO, SEM, and other internet marketing technologies in a consultative and relationship-oriented model • Managed and optimized multiple SEM and SEO campaigns, ensuring effective ROI and alignment with client goals • Google PPC and Google Analytics certified, demonstrating proficiency in PPC campaign management and data analysis • Implemented SEO best practices to enhance online visibility and organic search performance • Collaborated with internal teams to ensure seamless communication and alignment with customer goals

YPMarketing Consultant

Jun. 2013 - Mar. 2014Deerfield Beach, Florida• Collaborated with businesses to develop and execute comprehensive marketing strategies leveraging YP's suite of solutions • Advised clients on effective utilization of digital advertising, online presence, and local search optimization • Demonstrated expertise in YP's products, driving client success through tailored solutions and ensuring optimal ROI • Conducted market analysis to identify opportunities for clients, enhancing their visibility in local markets • Fostered strong client relationships through effective communication and proactive support, contributing to high customer satisfaction • Consistently met and exceeded sales targets, showcasing a proven ability to drive revenue and achieve client objectives • Stayed updated on industry trends and YP's product offerings to provide clients with the best possible marketing solution to fit their specific needs