Misti Watson - Strategic Marketing Consultant, The Strateverse

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Work Background

The StrateverseFounder | Independent Strategic Consultant

Sep. 2022South AfricaBuy 20+ years of unique & varied experience as strategic outputs, inputs or projects without the cost of hiring an employee or contracting an agency.

C Suite AfricaPartner | Strategy Director

Sep. 2017South AfricaA full service Creative Agency changing things up, one brief at a time.

J. Walter Thompson WorldwideStrategic Director

Mar. 2014 - Jul. 2017Cape TownJWT Cape Town - Partner with the MD to nearly double the agency revenue over the course of 4+ years by leading results orientated strategic thinking on some of Africa’s most iconic brands and JWT's most long-standing clients: Smirnoff and J&B (Brandhouse / Diageo) Benylin, Sinutab, Listerine (J&J) Leading strategies to win new business - Lucky Star, Pioneer Foods, Diageo Ethiopia (Johnny Walker,) 24.com, Gulder (Heineken), Avon, Lucozade, Ribena.

J. Walter Thompson WorldwideStrategic Planner

May. 2012 - Mar. 2014Cape TownProvide strategic support on Brandhouse and J&J business including new brand positioning, brand strategy, brand architecture, brand communication and messaging development on brands such as Smirnoff, Benylin, Listerine, Neutrogena and Savlon.

Johnson & JohnsonFreelance Marketing Consultant

Jan. 2009 - Dec. 2012TokaiDrive brand and marketing projects spanning skincare and OTC categories supporting key personnel playing the role of brand strategist, brand manager or project manager as required.

Union SwissMarketing Manager: ATL

Mar. 2008 - May. 2009Cape TownDrive brand communication strategy and the development of multiple medium consumer, medical and trade ATL communication across global markets per product life stage

DistellMarketing Manager & Brand Manager

Jan. 2002 - Feb. 2008StellenboschStarted in Trade Marketing and moved into Consumer Marketing to ultimately drive the development and implementation of new strategic objectives, new brand positioning and marketing mix elements on Nederburg (South Africa’s largest Super Premium Wine brand) and Flight of the Fish Eagle (Distell’s largest Premium Spirits Brand) to unlock business growth.

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