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Work Background
ESPNSenior Designer - Logo & Brand Creative Systems
Mar. 2024 - Mar. 2025• Built an asset system in one year, cutting redundancies by 30% and saving costs for 50 million users.
• Pioneered AI workflows to improve scalability, ensuring brand consistency across platforms with teams.
• Expanded ESPN’s brand asset solution, speeding up graphic access by 40% to enhance user experience.
State of ConnecticutDesign Lead
Oct. 2021 - Mar. 2024• Led design for State websites, serving 3.5M residents with a unified system, improving access by 25%.
• Enhanced user experience by streamlining navigation and visual design across state platforms.
• Mentored junior designers to meet state-wide digital goals through collaborative design efforts.
Yale UniversityDigital Experience Design Lead
Apr. 2019 - Jun. 2021• Directed UX/UI design for Yale Library’s site, boosting user engagement by 20% for 15,000 daily users.
• Applied mobile-first design and typography to improve readability and navigation across devices.
New Horizons Computer Learning CentersSenior UX/UI Designer
Jan. 2018 - Jan. 2019• Turned offline platform into an online app, aiding 10,000+ learners, raising completion rates by 15%.
• Designed intuitive UI and tested usability to ensure a seamless digital learning experience.
numberFire (acquired by FanDuel)Senior UX/UI Designer
Jan. 2017 - Dec. 2017• Led UX/UI for RotoWorld rebrand at NBC Sports, boosting engagement on mobile & desktop with a cohesive visual identity in 1 year.
• Worked with marketing to develop branding elements, ensuring design consistency across platforms.
Sports IllustratedSenior UX/UI Designer
Aug. 2015 - Jan. 2017• Led SI.com redesign, raising user engagement by 15% with responsive design and branding efforts.
• Designed Swimsuit app, earning acclaim for UX/UI and cohesive logo integration in digital aesthetic.
Continuity ControlVP, Creative Design
Nov. 2014 - Jun. 2015• Oversaw creative strategy for a tech startup, managing UX/UI design and marketing materials.
ESPNAssociate Art Director
Dec. 2005 - Jun. 2014• Led ESPN Fantasy Sports design for 8.5 years, earning a 2013 Webby Award for innovative UX/UI.
• Refined logos and branding over 5 years, driving a 35% traffic increase to ESPN.com with visuals.
Casual Corner GroupCreative Director
Jan. 2003 - Dec. 2005
Fry MultimediaSenior Art Director
Jul. 2000 - May. 2002
Cyberretail.comCo-founder/Creative Director
Jan. 1999 - May. 2002
East West CreativeArt Director
Jul. 1998 - Jan. 1999
Yoe StudioSr. Designer
Apr. 1997 - Oct. 1998
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