Mostafa Farouk - Head of marketing, Continental middle east

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Work Background

ContinentalHead Of Marketing - Middle East

Jan. 2020DubaiSkills: Public Relations · Media Relations · B2B Marketing · Team Leadership · People Management · Problem Solving · Leadership

ContinentalMarketing Manager - Truck BU - ME

Sep. 2017 - Jan. 2020Dubai

ContinentalArea Sales Manager - Gulf - Truck tires

Oct. 2014 - Aug. 2017DubaiSkills: Key Account Development

Pirellikey accounts manager

Oct. 2012 - Sep. 2014egypt** sales strategy Develop sales strategies addressed to National accounts (identification of target-accounts, opportunities) in order to increase customer base and customer penetration Monitor the strategies of the competitors with the assigned accounts, and contribute to design response strategies **sales implementation Directly plan, establish and maintain relationships with the assigned key customers (national or international) Carry out negotiations and sales activities, agreeing with them volumes, conditions of sale (price, terms of delivery, terms of payment) in order to achieve the targets in terms of profit., volumes, product mix, revenues Implement promotional campaigns defined at central level and support the trade & consumer marketing activities towards the assigned accounts (included training initiatives) **planning and reporting Provide reliable forecasting in order to maximize the service level reducing logistic costs KPIs -""Turnover Mix Premium vs Turnover Share Premium (Marketing) DSO Price positioning ROS/CM Forecasting accuracy"

Pirelliarea sales manager

Oct. 2010 - Sep. 2012cairo• Job responsibilities: o Develop and maintain active dealers network for the company o Develop new business and sales channels in my entitled area o Following up and providing technical support for fleets and transportation companies o Following up with key accounts and major dealers o Achieving monthly sales target throughout my network o Regular and periodic follow up to maintain the company's pricing strategy and overall marketing and sales strategy in my area o Monitoring competitors' activities , strategies and actions and assessing our company's strategy compared to competitors' to take the right actions at the right time o Following up the credit and payment issues of working dealers and maintaining a reasonable payment overdue

PirelliMarketing Communications Specialist

Jan. 2009 - Oct. 2010cairoo 1. Assist in the development of internal and external communication planning & methods of announcement that ensure key corporate and domestic news and releases are properly disseminated. o 2. Reviews literature in the assigned marketing project, previous marketing materials used in the assignment area, and gathers materials of competitive companies in the field. o 3. Work closely with distribution channels and appropriate sales/marketing representatives for determining requirements of communication materials needed to fit various target segments and integrate approaches to leverage branding. o 5. Formulates communication objectives to advertising agents for ensuring consistency and integration of the accumulated marketing programs, which require development of promotion materials, multimedia packages—letters, brochures, video, point-of-sales layouts for particular assignments. o 6. Primary data collection from the market and tabulate the findings in an analytical manner (available models with corresponding versions in the domestic market, updated prices, technical data, options, etc.) on a monthly bases. o 7. Organizing all company exhibitions, seminars and products events thru arrangements with services providers. o 8. Reports feedback analysis for all communication practices, events and sales promotions to Marketing Manager.

GMC for engineering and feeding industries ( appliances)marketing specialist

Aug. 2006 - Dec. 2008cairo• Effectively sharing in developing marketing strategies and plans. • Shared in developing the first professional final marketing plan for year 2008, as I was directly assisting an experienced marketing consultant who is a professor in the AUC). • Following up and controlling the marketing plan calendar, and updating sales forecast and the attached marketing activities' dates when needed. • Conduct regular analysis on past and current sales volume and introduce some sales figures that demonstrate valuable findings concerning best and worst buying products, best and worst periods of sales, and classifications of traders according to their sales volumes ( this analysis is useful to ensure the effectiveness of the geographic distribution and coverage, Assess what is happening in the market and Evaluate the performance of GMC marketing activities and thus Recommend corrective actions if any problems in GMC marketing performance is detected) • Following up Marketing research (quantitative-qualitative) ** attending focus group done by researches agencies (IPSOS –Egypt), preparing researches briefs, make sure discussion guides meet the research objectives, sharing in introducing conclusions and key findings from researches and presenting it to the senior management. • Conduct regular visits to traders and wholesalers to acquire a factual view of the market. • Regularly update SWOT analysis. • Sharing in preparing for integrated marketing communication campaigns • Setting objectives of the communication plan , setting the required budget , contacting agencies ( for the above the line work), preparing creative brief , revising and agreeing on the story boards, attending shooting the TV ad ,and the Ad editing process, and at last agreeing on the media plan .

USAIDfield officer

Aug. 2005 - Jul. 2006alexandria, egypt• Collecting necessary data for the project, conducting field visits, and meetings that serve the objectives of the project, sharing in organizing seminars and conferences, building communications with other local and international associations, presenting reports and presentations to the executive manager. • I was a member in the marketing section who was responsible for marketing and developing the web site (www.bvda.org.eg) • Conducting a daily review on the website and come up with new ideas and designs, • contacting companies to sponsor the website and sponsor our seminars and conferences to help in fund raising • Contacting the members of the website via e- mail, organizing the commercial transactions done through the website. • Presenting monthly analysis about the website's visitors and updates.

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