GMC for engineering and feeding industries ( appliances)marketing specialist
Aug. 2006 - Dec. 2008cairo• Effectively sharing in developing marketing strategies and plans.
• Shared in developing the first professional final marketing plan for year 2008, as I was directly assisting an experienced marketing consultant who is a professor in the AUC).
• Following up and controlling the marketing plan calendar, and updating sales forecast and the attached marketing activities' dates when needed.
• Conduct regular analysis on past and current sales volume and introduce some sales figures that demonstrate valuable findings concerning best and worst buying products, best and worst periods of sales, and classifications of traders according to their sales volumes ( this analysis is useful to ensure the effectiveness of the geographic distribution and coverage, Assess what is happening in the market and Evaluate the performance of GMC marketing activities and thus Recommend corrective actions if any problems in GMC marketing performance is detected)
• Following up Marketing research (quantitative-qualitative) ** attending focus group done by researches agencies (IPSOS –Egypt), preparing researches briefs, make sure discussion guides meet the research objectives, sharing in introducing conclusions and key findings from researches and presenting it to the senior management.
• Conduct regular visits to traders and wholesalers to acquire a factual view of the market.
• Regularly update SWOT analysis. • Sharing in preparing for integrated marketing communication campaigns
• Setting objectives of the communication plan , setting the required budget , contacting agencies ( for the above the line work), preparing creative brief , revising and agreeing on the story boards, attending shooting the TV ad ,and the Ad editing process, and at last agreeing on the media plan .