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Work Background
Co-Host of The Fuzzee'ish Podcast
Fuzzee'ishCo-Host of The Fuzzee'ish Podcast
Nov. 2022Nashville Metropolitan AreaOne of three Co-Hosts of The Fuzzee'ish Podcast. Find us on all of the platforms available. There is a new episode each Thursday.
Quattrone BrandsCEO
Jan. 2023
Head of Education
The Sasha GroupHead of Education
Jan. 2022 - Jul. 2023Nashville Metropolitan AreaAs the Head of Education I am responsible for building out Products and Services that not only increase the knowledge base of our employees internally, they help grow the competency of small business owners and their employees.
Head Of Education // Head of Sasha West
The Sasha GroupHead Of Education // Head of Sasha West
Oct. 2020 - Dec. 2021Los Angeles Metropolitan AreaThis was a dual role that I filled for a period of time whilst running a Marketing Service team based out of the West Coast and being tapped to evolve our Education offerings to be more virtual.
Senior Vice President
The Sasha GroupSenior Vice President
Jan. 2020 - Oct. 2020Greater Los Angeles AreaThe Sasha Group provides education, consulting, and marketing services to entrepreneurs, growing companies & mid-market businesses, bringing Fortune 500 expertise & small business empathy to companies generating between $1-$100MM in revenue.
Senior Vice President
VaynerMediaSenior Vice President
Jan. 2016 - Dec. 2019Greater New York City AreaIn this role, I was responsible and accountable for our company's relationship with several brands. I had built a team and managed of 50+ of the most knowledgeable, passionate, and smart marketers you'd ever want to be around, and we came to work every day focused on customer attention. Since joining VaynerMedia, my business had experienced upward of 560% in this span. I'm proud of how fast VaynerMedia has grown up, and love that my teams have played a big role in that growth. During my time in this role, I helped launch the Long Island City Production Studio, and then headed up client service out of our Los Angeles office. Some clients during this time are: Acuvue, Aveeno, Budweiser, Clean & Clear, Fila, Johnson's Baby, Hulu, Ritz, Sour Patch Kids, Stella Artois, Swedish Fish, Vea Project work: NHL, MLS
Vice President
VaynerMediaVice President
Mar. 2014 - Dec. 2015Greater New York City AreaMy first two years at VM went by like a blink of an eye. When I started, we were more content factory as opposed to the full service creative and media shop we are today. We were shooting content in window sills, and gaming Facebook edge rank with content volume, speed and timing. It was around this same time that Facebook dropped organic reach for brands and agencies had to pivot to new media realities. VaynerMedia did just that. Our media team grew a ton, we built an in-house studio and balanced the three-legged stool of price, quality, and speed. My original stable of brands consisted of Ab-Inbev, GE Capital, and Hasbro. Somewhere between month 6 and month 18, our business with ABI started to explode, as my team's revenue shot up 393% between 14' and 15', so it was there that Gary and I decided to focus me and my leadership team's time. Some clients at this time were: Bud Light, Bud Light Lime, Bud Light Lime-a-Rita, Budweiser, GE-Capital, Michelob ULTRA, Monopoly, My Little Pony, Natural Light, Nerf, Play-doh, Playskool, Stella Artois Project work: Beck's, Kirin Ichiban
Group Account Director / Social Integration Architect
GroupM (M80/Mindshare)Group Account Director / Social Integration Architect
Feb. 2013 - Feb. 2014New York-Oversight of day-to-day agency performance and agency/client relationships of assigned accounts -Managed and contributed to multiple new business projects per year. 2013 wins included Nestle, Jose Cuervo, Huawei and Campari -Executive stewardship of M80's corporate branding -Identified and created synergies between media plans and social editorial calendars -Built standout integrated campaigns that were driven by social media
Group Account Director
GroupM (M80/Mindshare)Group Account Director
Jul. 2012 - Feb. 2013Greater New York City Area-Managed overall account satisfaction and execution across multiple brands -Partnered with executive team to identify and support new business opportunities -Developed and nurtured relationships with clients at senior levels -Maintained professional internal and external relationships across the GroupM/WPP spectrum
Senior Account Director
GroupM (M80/Mindshare)Senior Account Director
Jun. 2011 - Jun. 2012Greater New York City Area-Oversaw the successful delivery of multiple projects on behalf of client Audi of America -Managed several high-level client relationships -Managed a team of ten social media marketing employees -Acted as point person for social media within a large agency integration team deployed by Audi of America -Assembled and briefed the Audi social media team to facilitate ideation -Drove effective communication of issues and risks with Audi's corporate communications group during key campaign periods -Managed multi-million dollar production budgets
Account Director
GroupM (M80/Mindshare)Account Director
May. 2010 - May. 2011Greater New York City Area-Tasked with the overall leadership of several social media accounts, including Abreva, Breathe Right, Ford, and Powermat -Managed teams of multiple community managers -Provided project direction -Guided teams to ensure flawless execution -Communicated client requests to the appropriate inter-agency teams -Defined and communicated timing and budgets through rigorous financial management -Shaped concepts into programs -Provided a thorough knowledge of strategic dynamics across multiple business categories and situations
Account Manager
Venables Bell and PartnersAccount Manager
May. 2008 - May. 2010Herndon, Virginia-Authored the first social media marketing strategy and architecture for the Audi brand in the U.S. -Served as the primary client contact on day-to-day development of marketing communications programs -Managed vehicle allocation for TV commercial activity -Managed projects related to the creative development of U.S. based Audi Forums -Worked closely with Audi of America’s legal and product management departments to ensure accuracy of claims to ensure print and broadcast advertising was ready for broad consumer consumption
Integrated Marketing Associate
Circuit CityIntegrated Marketing Associate
Aug. 2007 - May. 2008Richmond, Virginia Area-Assisted the Integrated Marketing team in the development of the 2007 Holiday promotional strategy -Managed and controlled all editorial content for two internal email based newsletters; City Beat and City Games
Marketing Intern
Circuit CityMarketing Intern
May. 2007 - Aug. 2007Richmond, Virginia Area
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