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Work Background
BRIUS®Creative + Content Director
Nov. 2020 - Jan. 2022New York, Dallas and Los AngelesBuilt and launched a disruptive orthodontic brand targeting “Clear Aligners” and “Traditional Braces” both to consumers and to the orthodontic industry. • Re-Launched both Corporate (Brius) and Consumer Brand (Brava) websites
• Built and launched Brius & Brava Social Channels - including strategy and content creation (shoot and edit)
• Design of Trade Show Booth, In-Practice signage and B2B Print Advertising
Raycon Inc.Creative Director
Jul. 2020 - Nov. 2021New York City Metropolitan AreaLed an In-House Creative team to define and re-imagine the Raycon brand across all consumer channels including Advertising, Social Media, and Packaging. New Brand positioning enabled expansion from direct-to-consumer (D2C) into brick and mortar. • 2x Sales Increase YOY
• 4x ROI across Digital and Social Advertising
• Transitioned 20% of Media Spend away from pure Sales to Brand Awareness
GR0WTH DR1VERSPartner (Creative)
Jan. 2019New York City Metropolitan AreaGOOD at Scale.
We’re an agency applying the most successful consumer marketing techniques to raise more money and awareness for nonprofits’ missions. If you’re looking to make a step change for your organization’s impact by raising millions of dollars while significantly growing your donor base, let’s talk.
bradley. film & photographyCreative Director. Director.
May. 2018Greater New York City Areawww.chris-bradley.com In addition to coming up with ideas or helping teams shape them; I Direct, Shoot and Edit. I’ve directed an/or shot for MasterCard, Volkswagen, Kodak, IBM and 25+ other brands and organizations.
VaynerMediaVP Group Creative Director
May. 2015 - May. 2018Greater New York City AreaWon the Budweiser US creative business (TV, Digital, Social, Print and OOH) away from the 10-year incumbent. The 30+ person creative team I built and lead consistently delivered successful and engaging work for brands like: Stella Artois, Clean & Clear, Fila, Johnson's Baby, Petit Planet, Ritz, Sour Patch Kids, Swedish Fish, and Vea. • Responsible (with an Account partner) for a P&L totaling approx. $20MM in revenue
• Grew the business YOY for 3 years at approx. 20% profit
• Won “Contribution Award” from ABI that is usually only given to employees
FreelanceCreative Director/Brand Consultant
Jul. 2014 - May. 2015Greater New York City AreaFrom concept development for agencies, to helping world famous photo collective; Magnum to re-imagine themselves as a photojournalism content hub for brands and consumers. Additionally, I worked on assignments for Naked (Virgin Atlantic), Cake, ForeverBeta, LoyalKaspar (CNN, A&E and TNT) and VaynerMedia (Budweiser & Mixxtail).
Code and TheoryGroup Creative Director - Brand
Mar. 2014 - Jul. 2014Greater New York City AreaLed work across all clients in Brand portfolio, including Dr Pepper Snapple Group, Maybelline New York and the BURGER KING® brand.
R/GAGroup Executive Creative Director
Jan. 2012 - Jan. 2014Greater New York City AreaLead a 20+ person creative team that handled MasterCard (digital and social); project work for Samsung, Coca-Cola and others. Responsible for creative portion of a P&L that grew YOY while retaining a substantial profit margin.
BigFuelExecutive Creative Director
Jan. 2011 - Jan. 2012Greater New York City AreaDeveloped and lead the creative team at "The First Pure-Play Social Media Agency." Clients included GM (Chevrolet, Buick, Cadillac & GM Trucks); SamsungUS, Siemens and others.
Ogilvy & MatherSenior Partner, Group Creative Director (New York and San Francisco)
Apr. 2006 - Jan. 2011SanFrancisco - Responsible for the creative output and co-respponsibility of entire office business success for Ogilvy’s San Francisco location. Clients included Yahoo!, am/pm & ARCO. New York - Lead and managed a multi-disciplinary creative team on Kodak, Stolichnaya, Coca-Cola and FeedingAmerica.
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