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Work Background
ConsultantCreative Director
Mar. 2018New York, New York, United States• Consultancy & Strategy Development: Delivered comprehensive brand and creative strategies across multiple channels, including e-commerce, packaging, and social media. Developed commercial solutions that addressed clients' needs, driving growth and brand identity.
• Trend Forecasting & Analysis: Created and presented trend reports on products, colors, materials, and themes, providing actionable insights for clients like Target, Kate Spade, Walmart and Nordstrom. Utilized both qualitative and quantitative research methodologies to validate trends and guide product development.
• Project & Account Management: Managed multiple large-scale projects simultaneously, from initial strategy to execution. Maintained key client relationships, identifying growth opportunities and ensuring the delivery of high-standard outputs.
• Trade Show Booth Creative Direction: Spearheaded art direction and strategic planning for event-specific spaces, enhancing brand awareness and creating immersive, experiential environments. Successfully led creative initiatives for major trade shows, including CES, National Hardware Show, Housewares Show, and SEMA.
• Digital Marketing & Community Building: Drove a 244% increase in online sales by developing and executing comprehensive digital marketing strategies. Built and engaged online communities for multiple brands through targeted social media campaigns, influencer partnerships, and dynamic content creation across platforms such as YouTube, Instagram, TikTok, and Pinterest. Led the strategy and creative direction for email marketing, website content, and video production, significantly boosting brand identity and consumer engagement.
• Leadership & Team Development: Led a creative team, providing mentorship and career development support. Collaborated across departments to ensure cohesive strategies and successful project delivery.
ESP TrendlabTrend Consultant
May. 2015 - Nov. 2016Greater New York City Area• Insight & Data-Driven Research: Analyzed color and consumer data to forecast future trends, providing clients with actionable insights. Delivered brand-specific color and product direction that aligned with emerging trends and consumer behavior.
• Content & Social Media Strategy: Created editorial content that connected fashion, art, culture, and design, driving a 300% increase in social media followers. Leveraged insights to develop strategies that enhanced brand visibility and engagement across multiple platforms.
• Client Relationship Management: Managed and nurtured over 100 client accounts, establishing strong relationships and serving as a trusted resource for design teams, providing ongoing support and strategic insights.
• Leadership in Trend Forecasting: Led the execution of the 2015 WhiteSpace Color & Trend Forecasting Event, delivering key insights and guiding discussions on future trends that informed industry direction.
Smith and Pacific Trend Consultant | Creative Strategist
Jan. 2015Brooklyn, NY• Research & Thought Leadership: Conducted in-depth research on interior and fashion trends, contributing to 2025 Trend Bible, and other industry publications. Developed bespoke trend direction reports, offering clients tailored insights that aligned with their brand identity and consumer expectations.
• Client Engagement & Strategy: Maintained relationships with over 100 accounts, becoming a trusted resource for design teams. Provided strategic advice and trend forecasting that helped clients stay ahead of the market and drive product innovation.
• Event-Specific Consultations: Designed and executed strategies for capturing audiences at industry events, focusing on trending topics and experiential engagement.
• Editorial and content production for various fashion and trend outlets
•Represented: TrendStop | Design Options | Fashion Dossier | TRND 2015- 2018
DesironDesign & Product Development
Oct. 2013 - May. 2015Greater New York City Area• Collaborate with clients, both trade and general public, to create one - off designs • Research and Development for finishes and materials on custom products, focusing on local sourcing
• Negotiate pricing and terms
TheoryResearch and Product Development Associate, RTW
May. 2013 - Oct. 2013Greater New York City AreaFREELANCE
• Manage prototype development.
• Present trims on a seasonal basis. • Manage web PLM
• Oversaw Product Development for Trims for Women's Theory and Theyskins Theory, • Research and analyze trend, shop stores, create boards to support trend direction • Work directly with design team to develop new trims for season. • Initiate new product ideas and enhance design evolution based on market trends
• Research and develop fabrics and trim that are consistent with current trends, customer insights, and the Company’s testing quality parameters.
Marc JacobsFabric Research and Development Assistant - Freelance
Dec. 2012 - May. 2013New York, NYFREELANCE
• Manage prototype development.
• Shop stores, research for color and fabric trends • Manage allocation of materials to meet deliverables
• Write PO’s for fabric needs, manage TXT/Web PLM, and maintain fabric library
• Coordinate fabric yardage to factories for sample garment production
• Track all development: maintain logs & follow products from development to samples & costing charts.
Henri BendelProduct Development Materials Coordinator
Dec. 2011 - Nov. 2012New York, NYFREELANCE
• Manage prototype development.
• Research colors, materials and shapes for upcoming season.
• Establish Raw Material needs and color direction for upcoming season with Design
• Collaborate with sourcing and mills to develop new fabrics and hardware technologies.
Freelance Textile and Print DesignFreelance Designer, Visual Merchandising Consultant
Apr. 2011 - Dec. 2011Greater New York City AreaClients: Diesel, Rare Editions, Bardwil Home
De La EspadaResearch & Product Development
Oct. 2003 - Mar. 2011New York, NY and Porto, PortugalResearch & PD for Soft Goods - Porto, Portugal 3/2010 - 4/2011
Sales Manager - New York, NY 10/2003 -4/2009 • Present seasonal trend presentations for small and large groups in business meetings and trade shows. •Aided in raising brand awareness in specific growth markets • Initial strategic planning, research & development for the Atlantico Brand; analyzed market and researched competitors
• Sourced & Developed fabrics, materials, and trims for both soft and hard goods • Advised on design direction, color-ways, editing, and prototype modification • Shopped stores and trade shows to identify emerging trends.
• Served as resource to 25 European retail partners
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