Leonard Lim - Product Designer, adappble

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Work Background

adappbleCo-Founder

Nov. 2022Singapore · Remote

Decision Science Agency Pte LtdHead of UI/UX

Jul. 2021 - Oct. 2022SingaporeLeading an expanding design team of 5 members. Oversee the overall deliverables quality and design direction for various projects, ranging from government to private sectors. Provide support on UI/UX segments for GovTech Bulk Tender. I’m responsible for the department’s growth, wellbeing, and annual goals.

Singapore Press HoldingsSr. Creative

Jul. 2019 - Jun. 2021SingaporeAs a member of the innovation labs team, my responsible span between design research and hands-on design. From branding to UI/UX, I am the design owner for 2 internal projects, Obits and Intender.

Parcel SantaHead Of Technology in UI / UX

Jan. 2017 - Dec. 2019SingaporeA leader and mentor to a multidisciplinary team of 18 members located between Singapore and Shenzhen, China. I oversee the startup’s product growth, development and expansion. Responsible for the overall user journey for the kiosk application and hardware optimisation for the smart devices.

CarsomeUX Designer

Jan. 2016 - Dec. 2017Petaling Jaya, Selangor, MalaysiaLed a 3 member team of front-end to look after internal tools and B2B platform. Mentor the team to pick up front-end development as a UI/UX Designer. Responsible to overhaul the B2B platform to cater more concurrent users during peak usage period.

RinggitPlusSr. Front-end Developer

Jan. 2014 - Dec. 2016MalaysiaSecond person to the CTO in the startup, my responsibility is to research on various approaches to bring different user experience to Jirnexu’s products and platform. Oversee the design research and set overall UI design direction.

Hokenso Sdn BhdCX Consultant

Jan. 2013 - Dec. 2014MalaysiaLed a small newly formed UX team to assist the Business Analyst to synthesis findings and construct clickable prototypes based on client’s requirements and focus group discussion.

Amphibia Digital Sdn BhdDigital Designer

Jan. 2012 - Dec. 2013MalaysiaSole Designer for a consumer banking project. Responsible to conduct design workshops with bank’s senior stakeholders and key working staff. Oversee the user experience improvements and conducted the bank’s very first user research to understand the demands and trends from user perspective.

FreelanceWeb Designer

Jan. 2005 - Dec. 2012MalaysiaBoarded the Web 2.0 trend with an Australian partner. Worked with various clients on assisting them to build their branding, websites. I code, design websites and not limited to helping the clients to rework their logo and some other print materials.

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