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Work Background
Co-Founder
adappbleCo-Founder
Nov. 2022Singapore · Remote
Head of UI/UX
Decision Science Agency Pte LtdHead of UI/UX
Jul. 2021 - Oct. 2022SingaporeLeading an expanding design team of 5 members. Oversee the overall deliverables quality and design direction for various projects, ranging from government to private sectors. Provide support on UI/UX segments for GovTech Bulk Tender. I’m responsible for the department’s growth, wellbeing, and annual goals.
Sr. Creative
Singapore Press HoldingsSr. Creative
Jul. 2019 - Jun. 2021SingaporeAs a member of the innovation labs team, my responsible span between design research and hands-on design. From branding to UI/UX, I am the design owner for 2 internal projects, Obits and Intender.
Head Of Technology in UI / UX
Parcel SantaHead Of Technology in UI / UX
Jan. 2017 - Dec. 2019SingaporeA leader and mentor to a multidisciplinary team of 18 members located between Singapore and Shenzhen, China. I oversee the startup’s product growth, development and expansion. Responsible for the overall user journey for the kiosk application and hardware optimisation for the smart devices.
UX Designer
CarsomeUX Designer
Jan. 2016 - Dec. 2017Petaling Jaya, Selangor, MalaysiaLed a 3 member team of front-end to look after internal tools and B2B platform. Mentor the team to pick up front-end development as a UI/UX Designer. Responsible to overhaul the B2B platform to cater more concurrent users during peak usage period.
Sr. Front-end Developer
RinggitPlusSr. Front-end Developer
Jan. 2014 - Dec. 2016MalaysiaSecond person to the CTO in the startup, my responsibility is to research on various approaches to bring different user experience to Jirnexu’s products and platform. Oversee the design research and set overall UI design direction.
CX Consultant
Hokenso Sdn BhdCX Consultant
Jan. 2013 - Dec. 2014MalaysiaLed a small newly formed UX team to assist the Business Analyst to synthesis findings and construct clickable prototypes based on client’s requirements and focus group discussion.
Web Designer
FreelanceWeb Designer
Jan. 2005 - Dec. 2012MalaysiaBoarded the Web 2.0 trend with an Australian partner. Worked with various clients on assisting them to build their branding, websites. I code, design websites and not limited to helping the clients to rework their logo and some other print materials.
Digital Designer
Amphibia Digital Sdn BhdDigital Designer
Jan. 2012 - Dec. 2013MalaysiaSole Designer for a consumer banking project. Responsible to conduct design workshops with bank’s senior stakeholders and key working staff. Oversee the user experience improvements and conducted the bank’s very first user research to understand the demands and trends from user perspective.
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