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Network Power<100 people
Roles
🔥100%
Startup Founder
💸100%
Marketing
✨100%
Business Owner
Geos
🇧🇪50%
Belgium
🇬🇧50%
United Kingdom
Work Background
S|L Brand ConsultingPrincipal & Owner
Oct. 2024Atlanta, Georgia, United StatesHelping business grow by aligning their brand with sales, marketing, and business development strategies to drive leads, revenue, and loyalty.
White CapHead of Brand Marketing
Jan. 2021Atlanta Metropolitan AreaLeader of the Brand Marketing team with a strong focus on cultivating brand identity, implementing impactful brand initiatives, crafting compelling customer value propositions, positioning and messaging, managing reputation, and overseeing multifaceted responsibilities for brand excellence.
WayfairHead of Brand Marketing
Feb. 2020 - Jan. 2021Leader of branding team focused on implementing global employer brand initiatives, shaping global branding standards, and developing value propositions and strategic brand positioning.
WayfairLead Global Employer Branding Manager
Mar. 2019 - Feb. 2020Boston, Massachusetts
Bohemian GuitarsCEO and Founder
Dec. 2015 - Mar. 2019Greater Atlanta AreaLeader of operations, employer branding, marketing, advertising, and customer relations with full responsibility for P&L bottom line. -Designed global marketing campaigns utilizing print, media, and digital platforms to create brand affinity, hire the best talent, expand geographical reach, acquire new customers, and accelerate revenue growth. -Sold 30,000+ guitars in 50+ countries achieving annual revenue growth of $1M+ in three years. -Won two-year, 12,500 guitars international licensing agreement with distribution to 400 stores in over 90 markets.. -Developed custom-branded line for Live Nation, Pennzoil, House of Blues, and other large corporations. -Distributed products through Shopify, Amazon, and Walmart eCommerce stores. -Awarded two patents by the United States Patent and Trademark Office (USPTO). -Managed relationships with some the world’s best bands including: ZZ Top, and Jeff Beck, Umphreys Mcgee, G. Love and Special Sauce, My Morning Jacket, Casey Hooper (Katie Perry’s guitarist).
Bohemian Guitars (500 Startups Batch 9)COO and Founder
May. 2011 - Dec. 2015Started, and led a five-member, cross-functional team in developing and launching the first product. Developed an international manufacturing facility in China and distribution in 15 countries. -Raised $1M through Angel and Venture Capital investments. -Raised $500,000 via crowdfunding projects on Kickstarter and Indiegogo and $500,000 in post-campaign orders. -In one year, grew retail distribution from five to more than 100 stores – Urban Outfitters, Sam Ash, and others. -Lead Bohemian Guitars to become the first company in the US since the Great Depression to raise capital via intrastate equity crowdfunding. Raising a total of $126,000 in 30 days. -Grew opt-in email subscribers list from <5000 to 70,000+ in just 12 months.
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