Anew Lin - Senior Account Manager, RedPeak Global

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Work Background

Red PeakSenior Account Manager

Jul. 2015Taipei City, Taiwan · On-siteRed Peak Group is an agency of award-winning designers and brand strategists, founded by one of the most remarkable marketing gurus in the world- Michael Birkin. Red Peak is part of kyu (https://kyu.com/), a collective of carefully curated affiliates who stand for progress. Other partners in kyu include IDEO, SYPartners, Sid Lee, Digital Kitchen, C2 International, BEworks, etc. Key role and responsibility in managing key accounts. Core experiences include business pitch, brand positioning, brand identity, go-to-market strategy, product marketing, social media campaigns, and creative content development. Industry experience includes consumer electronics, high tech, sports, lifestyle, and startup. Develop and implement branding and marketing strategies for companies present in global market including MediaTek, Acer, The North Face, Nike, Okuma and Giant

AIESEC in TaiwanPresident

Oct. 2010 - Jun. 2015Taipei City, Taiwan• Leadership 1) Managed 15 full-time, 19 part-time staffs and more than 1600 membership body from 20 school- based local chapters nationally. 2) Hosted 2014 International Congress of AIESEC and engaged more than 2000 local youth, 700 representative from over 124 countries and territories. Total raise 750,000 Euros sponsorships from enterprises and the government. 3) Represented Asia Pacific and managed AIESEC international conferences like International Congress and International President Meeting with other 5 region coordinators. 4) Successfully achieved 50% relative sales growth compare to last year by coordinating product innovation and reengineered national product sales and marketing strategies. Be graded Top 13 entity among 125 countries and territories in sales result. • Business Development 1) Initiated national partnership with Yahoo, BAND, Sudo, Acupass and Education First(EF) in public relations, marketing and sales collaboration. 2) Represented Taiwan to Asia Pacific and developed business strategies with China, India, Malaysia, Indonesia and Australia to grow 55% in partnership delivery. • Facilitation and Public Speech 1) Public speech experiences in front of over 1200 people forum in English. 2) Facilitating more than 20 conferences in scale of 200-500 people in Taiwan, Ukraine, Malaysia, Australia, Indonesia and international conferences which delegates are from over 20 different countries. ---------- Leadership roles throughout 5 years of AIESEC experiences: - 2010-2011 Sales/ PR Team Leader at WZU local chapter - 2011-2012 VP of Talent Management at WZU local chapter/ National talent recruiting manager - 2012-2013 President of WZU local chapter/ National strategy development team leader - 2013-2014 Director of national product development - 2014-2015 President of AIESEC Taiwan