Mel Vandersteen

Email Marketing & Retention Manager @Studio Steen

💸 Marketing

With a decade of hands-on experience in marketing, I have specialized in email marketing and customer retention. My career has been marked by a consistent track record of developing and executing successful email marketing strategies across diverse industries. Here are some key highlights of my professional journey: 1. Strategic Collaborations: I have partnered with various clients to devise and implement email marketing strategies that have increased open rates by an average of 45%. 2. Campaign Management: By creating and managing segmented email campaigns, I have successfully driven a 15% increase in click-through rates. 3. Performance Optimization: My expertise in conducting A/B testing on email subject lines and content has resulted in a remarkable 55% improvement in conversion rates. 4. Customer Retention: I have developed and executed customer retention programs that have effectively reduced churn by 15%. Automation & Efficiency: Implementing marketing automation systems has been a key focus, streamlining email workflows and enhancing overall campaign efficiency. 5. Data-Driven Insights: I am adept at tracking, analyzing, and reporting on email campaign performance, delivering valuable insights and recommendations for continuous improvement. Budget Management: With a strategic approach to managing email marketing budgets, I have achieved a 45% return on investment for my clients. My comprehensive experience and results-driven approach make me a valuable asset in the realm of email marketing and customer retention.

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Work Background

STUDIO STEENFounder

Apr. 2024RemoteEmail Marketing Agency for Women-Led DTC e-commerce brands

Pit&PitMarketing Manager

Sep. 2021 - Nov. 2022Belgium● Led and oversaw all marketing operations, including brand management, market research, content strategy, digital marketing, and public relations. ● Managed marketing budgets, forecasting costs, and ensuring that spending aligned with business objectives. ● Drove customer acquisition initiatives, leveraging innovative tactics and channels to attract and retain a diverse client base. ● Developed and executed all email marketing strategies and automations resulting in over 2 million in revenue in less than a year. ● Maintained Customer Retention Rate between 88% and 96%. ● Collaborated with cross-functional teams to align marketing strategies with overall business goals. Affiliate manager: Developing and managing affiliate marketing strategies Influencer marketing: Create and execute influencer marketing strategies and creative campaigns. Social media management: Develop, implement and manage social media strategy.

saloonaProduct Marketing Manager

Jan. 2019 - Mar. 2020Tel Aviv, IsraelOutlining a budget based on requirements and tracking costs to deliver projects on budget. Tracking projects and providing regular reports on project status to project team and key stakeholders. Managing the relationship and communication with the client and all stakeholders, ensuring the project is delivered to their satisfaction. Develop a content marketing plan and execute community initiatives and programs.

McCann Tel-Aviv IsraelSocial Media and influencer Manager

Feb. 2018 - Oct. 2019Tel Aviv Area, Israel-Developing,creating, executing and monitoring influencer marketing strategies and creative campaigns -Monitor influencer content to ensure compliance with brand voice and guidelines -Set goals, track conversions, and measure success of influencer program -Establish and maintain regular communication and negotiate new influencer partnerships and thought leaders.

twentythreeAccount Manager

Jan. 2015 - Oct. 2019Tel Aviv Area, IsraelActing as the point of contact for clients for digital management matters Buildiding strong, long-term client relationships and maintain frequent contact Set digital strategies for your assigned customers, considering their specific requirements Suggest, design and implement digital projects to increase customer ROI Address client queries effectively and in a timely manner Present social media strategies to clients Report on web performance metrics Analyze digital campaigns success

Avraham ADVAccount Manager

May. 2014 - Aug. 2015IsraelManaging the client relationship through effective communication, problem solving, and responding to requests. Taking client communication briefs and, where required, supporting the Account Planner with drafting creative briefs. Presenting and selling creative work. Ensuring that project deadlines and budgets are met, communicating and seeking approval of any changes to these. Identifying ways to grow client accounts through new business opportunities. Managing the work and performance of team members e.g. Account Executive. Keeping the team and the client up to date. Maintaining accurate records of meetings, decisions and next actions.