I am an experienced Retention & Email Marketing Specialist with a strong background in eCommerce, marketing automation, and customer engagement. With expertise in Klaviyo, HubSpot, and CRM strategies, I have successfully helped brands optimize customer retention, lifecycle marketing, and automated workflows to drive revenue and loyaltyMore...
Mel Vandersteen
Email Marketing & Retention Manager@Studio Steen
Verified
With a decade of hands-on experience in marketing, I have specialized in email marketing and customer retention.
My career has been marked by a consistent track record of developing and executing successful email marketing strategies across diverse industries.
Here are some key highlights of my professional journey:
1. Strategic Collaborations: I have partnered with various clients to devise and implement email marketing strategies that have increased open rates by an average of 45%.
2. Campaign Management: By creating and managing segmented email campaigns, I have successfully driven a 15% increase in click-through rates.
3. Performance Optimization: My expertise in conducting A/B testing on email subject lines and content has resulted in a remarkable 55% improvement in conversion rates.
4. Customer Retention: I have developed and executed customer retention programs that have effectively reduced churn by 15%.
Automation & Efficiency: Implementing marketing automation systems has been a key focus, streamlining email workflows and enhancing overall campaign efficiency.
5. Data-Driven Insights: I am adept at tracking, analyzing, and reporting on email campaign performance, delivering valuable insights and recommendations for continuous improvement.
Budget Management: With a strategic approach to managing email marketing budgets, I have achieved a 45% return on investment for my clients.
My comprehensive experience and results-driven approach make me a valuable asset in the realm of email marketing and customer retention.More...