Nenette Lustre - Business Analyst & Data Scientist, Intelligentsia Research & Data Services

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Work Background

Intelligentsia Research & Data ServicesFounder, Primary Consultant for Digital Research, Analytics & Insights

Dec. 2009McKinley Hills, Taguig CityDiagnose, design and implement projects for Digital Research and Data Analytics: • Digital Surveys/ F2F Sample Surveys/ Online/Offline Focus Groups, In-depths, Market Analysis, & Strategic Marketing Planning • Business Requirements Scoping for Digital Transformation • Google Analytics, Various DP In-app Analytics, Digital Marketing & Media Optimization • Statistical Analysis & Programming, Machine Learning & Artificial Intelligence • Business Intelligence, Dashboards & Predictive Modeling • CX Insights for CRM • Accepts invitations for speaking and training on Data Analytics (Descriptive, Prescriptive, Diagnostic and Predictive) Industry Practice: FMCGs, Retail & Manufacturing, Pharmaceutical, Insurance, Automotive & Financial Services, Media, IT Services, Healthcare, and Agriculture.

De La Salle UniversityProfessional Lecturer

Jul. 2002Manila PhilippinesEach new trimester, I am assigned a new subject to handle. I teach the following courses: Consumer Behavior, International Business Agreements, Marketing Analytics, Fundamentals/ Principles of Marketing, Digital Analytics, Research Methods, Applied Marketing Research, Marketing Statistics for graduate and undergraduate studies in Marketing Communication, Marketing Management, Applied Corporate Management, and other liberal arts and communications degrees.

MindNationChief Insights and Analytics Officer

Aug. 2022 - Mar. 2023PhilippinesI mind the data (platform, analytics, survey research, data science, ai/ ml) for business strategy and growth!

DXC TechnologyMaster Technology Consultant (Data & Analytics)

Feb. 2019 - Mar. 2022McKinley HillsConsulting for business use cases/digital technology applications, advanced analytics, dev ops, agile solutions, partner liaisons, pre-sales support; working with CTOs, DGMs, Offering and Country Leaders in achieving goals around build, sell and deliver digital solutions for DXC clients locally and globally.

Cobena Business Analytics & Strategy, Inc.Senior Consultant, Director for Business Partnerships

Jan. 2018 - Jan. 20191001 One World Place, 32nd St. BGC, Taguig CityWorking closely with the Leadership Team in the delivery of business consultancy services to clients; specifically project management, business analytics, digital transformation, Big Data projects implementation, technology partner management, account prospecting and business development. As a member of the senior leadership team, helps the company achieve its financial objective.

Banco de Oro, Universal Bank, Inc.Assistant Vice President – Big Data

Aug. 2016 - Jan. 2017Metro ManilaOversees ETL of data mined by bank in feeder files onto a sandbox utilizing Hadoop via HDFS, HBase, Hive then Parquet/Hue for further analysis and visualization in #Tableau. Responsible for regular use and exploration of Big Data for business intelligence, strategy, compliance, and customer relationship building.

SASBig Data Consultant

Feb. 2016 - Aug. 2016Metro ManilaLed the Analytics team in the project implementation of a client bank’s customer segmentation, propensity scoring, events-trigger-based analyses requirements. The 6-month contract included acting as a resource for SAS Analytics of IOT and Big Data in a Box internally.

Persuasion Technologies Sdn BhdBusiness & Data Analytics Developer

Sep. 2015 - Aug. 2016Petaling Jaya, MalaysiaGrow PH market's web/online analytics, online media buying services (custom-fitted to target segments), mobile application services, push mails, cross-sell, up-sell and online surveys for this Google Analytics & Adwords Certified Partner. Formulate data analyses/algorithms and reporting templates in churning customer insights, growth patterns, marketing gaps and brand opportunities.

OracleBig Data Domain Lead for ASEAN

Sep. 2012 - Sep. 2015Oracle APAC Technology SalesDevelop Big Data opportunities in ASEAN by identifying target clients and by engaging them through relevant use cases that benefit clients’ businesses in the media, banks, telecommunications, airlines, retail, manufacturing, and public sector industries. The role liaises with system integrators and partners in responding to customer solution requirements, and supports the 3-man team in APAC along with ANZ and India. #CustomerInsights, #AdvancedAnalytics, #Predictive Modeling, #TechnicalAssets Review, #PartnerEnablement Training. Prior to this role, works with APAC iTech Innovation Hub in identifying #usecases relevant to the growing influence of social media, digital and online information sources, in developing demo assets as product concept proofs, and in reviewing other technical assets prepared under the business intelligence framework. Significant Achievement: Leads turned to qualified opportunities prompting customers to issue POC, RFI, RFPs.

CargillStrategic Marketing Info & Comm Manager

Sep. 2011 - Aug. 2012Pulilan BulacanMarketing Intelligence and Marketing Communication: Driving the animal feeds business to succeed in the Philippines through strategic information via primary and secondary research and brand communications -- as part of the global goal in providing safe animal nutrition and food. "Feeding the food that feeds the world."

GfK Retail and Technology (Philippines)Division Head for Automotive/New Business Devt/Retail Ad Hoc

Jun. 2010 - Sep. 2011Makati, PhilippinesRetail Panel set up and New Business Development: Setting up of the Automotive retail panel that involves liaising with automotive product retailers, traders/ importers and industry players, as well as the development of the retail audit business/ad hoc researches among manufacturing clients and information users. The business process starts from the conduct of population census/universe counts, design and implementation of sample surveys, recruitment of retail panel, database management and information processing, up to analyses, reporting and info dissemination. More importantly, grow business revenues by developing new business and retail ad hoc services.

The Nielsen CompanyClient Service Director

Aug. 2005 - Jun. 2009Manila PhilippinesBusiness Development of the Automotive and Financial Industry Practice Groups, Total Client Solutions and TV Audience Measurement

Monde Nissin CorporationConsumer Insights Manager

Apr. 1997 - Aug. 2005Makati PhilippinesProvision of Corporate's Business Intelligence and Marketing Research Information

Ace Saatchi & SaatchiResearch Project Manager

Feb. 1996 - Apr. 1997Makati PhilippinesQualitative and quantitative researches for advertising pitches and client brand development

Trends Market Behavior LimitedResearch Manager

Aug. 1994 - Feb. 1996Quezon City PhilippinesHands on application of quantitative surveys (problem diagnosis, research design, implementation, analysis and report) specific to Brand Tracking Systems, Customer Satisfaction Studies, Product Tests and Customized Research.

San Miguel CorporationSenior Market Analyst

Apr. 1986 - Aug. 1994Mandaluyong PhilippinesProvision and management of marketing info for feeds, livestock, fresh & processed meats, and beer products of this leading F&B company. Work highlights include regular management and marketing dashboards, predictive modeling of beer demand and regional market prospects for all beer variants.