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Work Background
Wings For Fish Innovation Consultant (Service Designer) | Project Manager
Jul. 2022Budapest, HungaryWings for Fish is an end-to-end boutique innovation agency specialised in Service Design using Design Thinking methodologies. Reporting to the owners of the company I lead various innovation projects. Key responsibilities: - Lead the service design stages of projects on a day-to-day basis: managing teams, priorities, resources and timing
- Prepare for, coordinate, and facilitate collaborative workshops with clients
- Research and compile market research/landscaping documents - Manage external stakeholders with varying levels of seniority
Proworx Digital Head Of International Business Development
Aug. 2021 - Jun. 2022Budapest, HungaryProworx delivers ready-made B2B SaaS platforms for marketing communication process optimisations: microsite building, management and retargeting; asset management, and workflow optimisation. Reporting to the CEO, I am responsible for the business development of Proworx, contributing to strategic decisions and expansion. Key responsibilities: - Building and executing a strategic plan for generation of new business
- Work with the COO to have consistency in our engagement approach across all clients
- Develop new strategies to improve client conversations and identify new opportunities
- Contributing to the strategic development of the business
- Represent Proworx with media outlets, trade show panels, and other forums as needed Achievements:
- Accepted to and actively participating in the UK PwC's GrowthBuilders Programme, an accelerator for growth stage startups
- Chosen by the Department of International Trade to participate in their GEP Programme to set up a UK entity with the help of the UK Government
TrendeavourFreelance Consultant
Dec. 2017 - Oct. 2021London, United KingdomFreelance consultancy services
New LookHead of Product, Shanghai, China
Apr. 2016 - Mar. 2017Shanghai City, ChinaI fulfilled a complex role with significant accountability for driving the commercial success of New Look’s China exclusive range. Applied extensive research on Asian markets to develop a China exclusive product range, whilst proactively working on continually enhance efficiency of processes; speed, cost, effectiveness and quality. Reported to the International Managing Director and played an integral role as a member of the management team; contributing to weekly trade decisions/strategy. Developed visual concepts, designed/built range for promotional activities, oversaw and managed the design assistants’ work. Achievements: Led design of China specific range which received major media attention with requests from all major magazines in China and U.K.
- Once sold, it generated on average +15-30% higher sales than the U.K. designs
- Devised the Loyalty Card Program (China) to retain customers and increase sales performance
The Loyalty Card resulted in a +60-65% overall sales contribution with 27% customer return rate, and the planned one-year break-even point was reached after only 5 months with 480K people signing up in 10 months
- HQ planned to introduce the program in France and Germany after China success
C&A ChinaDesign Manager, Shanghai, China
Apr. 2015 - Apr. 2016Shanghai City, ChinaAs Design Manager for C&A, China my role was focused on leading a team; and directing, developing and coordinating C&A China’s Clockhouse line including silhouettes (design shape) and prints, window lines (store window marketing) and campaign backwalls (internal store marketing). Created trend forecasts and provided direction, guidance and coaching to the designers; monitored design execution and managed collection from concept to final product development. Worked collaboratively with buying team to deliver products that embraced current trends and C&A brand identity. Achievements:
- Directed high pressure projects where 300-400 designs were due every three weeks
- Completed all projects within deadline despite significant challenges relating to speed and coordination
- Chosen to participate in C&A’s segmentation workshop project (developed new store layout and internal rebranding)
- Successful blending of market insights to develop new designs, drove significant business success
Ed Hardy ChinaCreative Director
Jan. 2014 - Jan. 2015Shanghai City, ChinaAs the Creative Director of Ed Hardy China my key responsibilities included shaping the brand's identity, creating design direction for the Design Team, participating and managing all aspects of the design process, and overseeing the range planning for each collection. Reported directly to China Franchise owner and ran a team of 6 designers to manage all aspects of the design process, including photo shoots and fashion shows. Provided creative inspiration for all design work, ensuring that all tasks were completed to the highest standard through effective leadership, guidance and direction to the team. Achievements:
- Created new standards by overseeing fitting procedures and recommending process improvements and necessary amendments alongside creating new visual library
- Developed new collections by merging trend analysis with existing graphic elements
EMESHACreative Director
Oct. 2008 - May. 2013London, United KingdomI created, developed and managed an award-winning, contemporary womenswear label, committed to using only sustainable, natural and eco-friendly fabrics while putting aesthetic first. Handled all aspects of the promotion and operational management of the business whilst undertaking all fashion design activities, conducting extensive research, and liaising with manufacturers. Negotiated contracts with international buyers and dealt with logistics/customs related issues of international shipments. Achievements:
- Mischon de Reya U.K. Fashion Awards 2011 – ‘Emerging Designer Award UK’
- Generated significant PR from a standing start, enabling to gain coveted presence at global fashion weeks (collections featured in major fashion weeks, including London, NY, Paris, Copenhagen)
- Oversaw brand PR activities that included press releases and liaising with press to maximise exposure (global press coverage included: Hunger Magazine by Rankin, Italian and British Vogue, Marie Claire Malaysia, InStyle and Glamour HU)
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