EMESHACreative Director
Oct. 2008 - May. 2013London, United KingdomI created, developed and managed an award-winning, contemporary womenswear label, committed to using only sustainable, natural and eco-friendly fabrics while putting aesthetic first. Handled all aspects of the promotion and operational management of the business whilst undertaking all fashion design activities, conducting extensive research, and liaising with manufacturers. Negotiated contracts with international buyers and dealt with logistics/customs related issues of international shipments. Achievements:
- Mischon de Reya U.K. Fashion Awards 2011 – ‘Emerging Designer Award UK’
- Generated significant PR from a standing start, enabling to gain coveted presence at global fashion weeks (collections featured in major fashion weeks, including London, NY, Paris, Copenhagen)
- Oversaw brand PR activities that included press releases and liaising with press to maximise exposure (global press coverage included: Hunger Magazine by Rankin, Italian and British Vogue, Marie Claire Malaysia, InStyle and Glamour HU)