Peggy Bell - Founder, Lead Communicator, Peggy Bell Design

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Work Background

The Femina CollectiveInterim Lead

Dec. 2023CanadaLeading the operations, communications and membership support.

Peggy Bell DesignLead Communicator

Nov. 2023CanadaEstablished a thought leadership studio dedicated to the STEM sectors, particularly mining. Specialize in designing, writing, and editing long-form content for diverse clients, focusing strongly on EDI and value-based organizational transformation. Successfully developed and managed multi-channel distribution strategies, significantly enhancing content reach and engagement. Built an influential network of VPs, board members, and executive leaders, leveraging these connections to drive thought leadership and industry change. Testimonial for The Changing Face of Mining, a weekly LinkedIn Live Broadcast: Peggy brings insight, boldness and creative thinking to every conversation. I have enjoyed being an active listener to the events she showcases and had the privilege of joining Peggy on one of her series. The unscripted nature of the interviews creates the space for authenticity and an apparent deep commitment to the cause. Peggy asks tough questions about our sector and pushes us to think differently about what’s ahead. The dialogue pushes the limits of traditional boundaries, and Peggy’s values for creating a better space in mining shine through. Dorena Quinn, SVP Human Resources and Executive Leadership Team Member - IAMGOLD

Resource BecomingExecutive Director

Feb. 2023CanadaAt Resource Becoming, I've pioneered a visionary nonprofit model revolutionizing the Canadian mining industry. Focused on strategic planning and communications, I integrate market expertise with a commitment to social responsibility. Strategic Development: Led creation of a comprehensive business plan navigating market dynamics, stakeholder impacts, and financial projections. Proficient in securing board-level development funds, fueling growth. Thought Leadership: Authentically craft material challenging the status quo, catalyzing transformative change in mining. Inspire action for more equitable and inclusive practices. Client Collaboration: Work closely with clients to communicate the critical need for a diverse culture. Emphasize inclusivity in corporate cultures to attract and nurture diverse talent. Public Speaking & Advocacy: Respected voice in the industry, speaking at platforms like TEDx and Mining Innovation Commercialization Accelerator. Advocate for responsible project development and highlight the role of social performance, equity, diversity, and inclusion. Partnership Development: Seek and establish partnerships to enhance organizational capacity and expand market share. Critical in driving our mission and vision forward. Educational Contribution: Develop course content fostering cross-sector collaboration to address complex challenges. Emphasize shared knowledge and cooperative problem-solving. Experience: 15+ years in the metals and mining sector. Dedicated social advocate known for ethical, data-driven strategy. Early involvement in social justice initiatives laid the foundation for mentoring, sponsoring, and volunteering with equity-deserving organizations. Catalyze change, merge social progress with economic gains, and advocate for harmony between people, planet, and prosperity.

AECOMEnvironmental Sales Director

Nov. 2021 - Feb. 2023Greater Toronto Area, CanadaIn my role under the Senior VP of Canada Environmental Business Line, I've been pivotal in senior leadership, managing a USD 100 million+ annual revenue stream. Key contributions include: Strategic Insight: Mastered global environmental drivers' jurisdictional policies, applying insights to the Canadian market. Growth Strategy Leadership: Defined and led the Canadian growth strategy, aligning with global horizons and specific policies. Go-to-Market Strategy: Innovatively developed and executed go-to-market strategies for new services, mentoring teams and collaborating with marketing for effective communication. Opportunity Capture: Played a crucial role in developing capture plans for significant opportunities, understanding procurement processes, and leading proposal efforts. Revenue Forecasting: Demonstrated 4% accuracy in forecasting gross revenue, net sales revenue, and margin, with keen pipeline analysis. Executive Communication: Effectively communicated national growth strategies, sales pipelines, and revenue projections to global executive leadership. Mentorship and Team Development: Mentored a diverse group in business development and market intelligence, fostering the next generation of leaders. Collaborated with the community engagement team to enhance communication skills. Major Accomplishments: Successfully led FY22 and FY23 planning, mentoring key account managers. Implemented digital tools for natural resource clients, enhancing stakeholder communication. Contributed to a 10% net revenue increase in the first quarter, showcasing strategy effectiveness.

SGSGlobal Head of Sustainability Services - Natural Resources | ESG | Metals & Mining

May. 2021 - Oct. 2021Greater Toronto Area, CanadaReporting directly to the Global Executive Vice President, Natural Resources, and contributing to the senior leadership of an organization generating USD 1.4 billion annually, I led the global sustainability solutions team. My role involved a comprehensive range of strategic and operational responsibilities: Strategic Team Leadership: Developed and managed the global sustainability solutions team, focusing on product development, team leadership, and collaboration with international metallurgical experts. Market Analysis and Strategy: Interpreted critical market data to formulate a five-year growth strategy, integrating marketing, sales, and resource forecasting elements. Service Development and Communication: Worked closely with technical experts to create services addressing clients' decarbonization goals, supported by effective communication strategies. Marketing Communication Strategies: Led the creation and execution of marketing communication strategies to engage strategic targets actively. Cross-Disciplinary Leadership: Headed geographically diverse and multi-disciplinary teams, fostering collaboration and innovation. Sales Team Development: Created and led global sales teams to implement go-to-market strategies and other international sales development initiatives. Major Accomplishments: Pioneered the development of a new ESG metrics reporting tool, collaborating cross-functionally to advance the product beyond its MVP stage. This initiative, underpinned by consolidated input from finance, sales, and market insights, significantly enhanced our clients' ability to communicate their goals effectively.

SGSGlobal Sales and Business Development Manager - Natural Resources | Metals & Mining | Sustainability

Apr. 2021 - Oct. 2021Greater Toronto Area, CanadaIn this role, reporting to the Executive Vice President, Natural Resources, I leveraged my experience as Global Marketing Manager in the metals and mining sector to drive market development across the mining value chain. My key responsibilities and accomplishments included: Global Sustainability Solutions Leadership: Managed the global sustainability solutions team, focusing on product development, team leadership, and enhancing international offerings. This included financial modelling, forecasting, market development, and strategic planning to meet short and long-term goals. Market Assessment and Strategy: Conducted in-depth market assessments to understand commodity trends, industry risks, and opportunities. Developed and led the go-to-market strategy for the sustainability solutions sub-segment, aligning with the mining project lifecycle and full-service client offerings. Team Leadership and Collaboration: Led geographically diverse and multi-disciplinary teams. Created and guided global sales teams to execute go-to-market strategies and other global sales development programs. Sales and Marketing Integration: Developed and executed integrated global sales and marketing programs, ensuring alignment with jurisdictional policies and regulations related to the worldwide energy transition. Major Accomplishments: In collaboration with the Global Vice President of Geochemistry, I spearheaded a global sales strategy and team to cultivate relationships and capitalize on opportunities across the minerals value chain. This international team, with members from Europe, North America, Latin America, Africa, and Australia, exceeded their 2021 goals.

SGSGlobal Marketing Manager (marketing & business development) | Sustainability | Metals & Mining

Aug. 2017 - Apr. 2021Lakefield, ONAs Global Minerals Marketing Manager, a hybrid position blending marketing and business development reporting to the Global Executive Vice President, Minerals, I oversaw market development and strategy from initial discovery to service execution. My responsibilities and significant achievements include: Business Development Leadership: Led business development activities, from initial client conversations about service scope expansion to developing client acquisition strategies. Global Sales Team Leadership: Created and led international sales teams to generate incremental revenue for the laboratory and metallurgy sub-lines of businesses. Strategic Marketing and Communication: Developed and launched go-to-market strategies and integrated marketing communications plans for new services. This included researching, analyzing, and communicating global economic and commodity trends to support strategic planning. Digital Marketing Strategy Execution: Collaborated with local country leadership to implement digital marketing strategies, driving demand and revenue growth. Operational Excellence and P&L Management: Led P&L review of onsite operations in partnership with the Global Manager, Operational Excellence. This role was part of an internal professional development project. Acquisition Strategy Participation: Actively participated in a working group focused on acquisition targeting and evaluation. Major Accomplishment: I was a key contributor to a greenfields service development team that launched Field Analytical Services and Testing (FAST), a product designed to accelerate market entry for battery metals. I spearheaded the go-to-market development and execution, encompassing a global marketing communications campaign, sales team development and training, and market rollout. This initiative led to a new sub-service line endorsed by the worldwide business team and the board of directors, meeting the evolving needs of the metals and mining industry.

SGSAccount Executive | Environmental Services | Metals & Mining

Dec. 2015 - Apr. 2017Greater Toronto Area, Canada- Reporting to the Vice President of Environment, Health, and Safety for Canada; - Working with environmental, mining, and medical clients; - Complete account management, including client on-boarding, testing logistics, ensuring timely delivery of project milestones, facilitating solutions for client concerns; - Training customer care colleagues on the unique requirements of each client; - Creating customized client partnerships with our environmental labs to suit each client’s unique requirements while meeting the incremental revenue growth KPIs of the business; - Ensuring that client relationships were developed and maintained, including troubleshooting service and reporting concerns, developing solutions and exceeding expectations. Major accomplishment: In the first six months in the role, I was pleased to secure a multi-million dollar contract for remediation of a local site. Through this win, the company invested in a new, specialized radiation laboratory, creating sustainable growth for the local business. As a result of my developmental sales activities, the business was able to improve margins by 5% and increase revenue by 50% for the environmental consultant market.

SGSMarketing Coordinator | Environmental Services | Metals & Mining

Apr. 2012 - Dec. 2015Greater Toronto Area, Canada- Reporting to the Global Vice President of Marketing, Minerals and Business Manager, Environment, Health and Safety for Canada; - Coordinating the marketing communications of the local environmental analytical service offerings; - Developing integrated assets, including brochures and flyers, videos, and web pages; - Ensuring that all assets created adhere to the global brand guidelines. Major accomplishment: I was the supporting researcher on a global market study regarding Carbon Capture and Sequestration (CCS). Through this market study, funds were secured from the board of directors to develop a new service offering and business line.

Gertley Heating & Sheet Metal LtdHuman Resources Manager - Office Manager

Jan. 2007 - Jan. 2012I completed and managed all Human Resources functions including recruitment, interviewing, payroll, employee onboarding and initiation, WSIB remittance and management, and Health & Safety communication and management. I also was responsible for facilitating apprenticeships with the Ministry of Training and Colleges, along with managing accounts payables, receivables, payroll, remittances, etc.

Holiday Inn Peterborough WaterfrontSales and Marketing Coordinator

Sep. 2005 - Feb. 2008I was responsible for the administration of the Catering Sales department, including sales of function and meeting space, typing catering contracts and delivering contracts to clients, meeting with clients to ensure that all expectations were met regarding function space and food and beverage requirements. This was also my first marketing role, where I complete tasks such as guest mailings and newsletters, writing and sending e-newsletters to our appropriate email lists and communicating upcoming events with guests.

Intch is a Professional Networking App for the Future of Work

100k+ people

130+ countries

AI matching

Get Intch if you'd like to

📝

Get Recommended to New Customers

👋

Connect with Like-Minded People

💸

Raise Capital

🚀