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Network Power<100 people
Roles
💸60%
Marketing
🔥40%
Startup Founder
✨40%
Business Owner
Geos
🇮🇹40%
Italy
🇧🇷10%
Brazil
🇮🇪10%
Ireland
Work Background
CollaboriamoContent Manager
Jul. 2022Milano, Lombardia, Italia• Unified all existing brand assets under a single guidebook, establishing a distinctive aesthetic and a clearly-defined tone of voice.
• Led the complete overhaul of the company’s website and created its English version from scratch, resulting in a 20% traffic increase from outside Italy.
• Transformed the weekly company newsletter into a crucial part of its media strategy, achieving open rates above 40% and increasing customer engagement.
• Successfully migrated from the educational platform Teachable to Hotmart, reducing operational costs by up to 90%.
• Took on the challenge of producing all video courses in-house instead of outsourcing, resulting in a 50% reduction in production costs and increased flexibility shooting schedules.
Latin American networkProject Manager & Copywriter
Sep. 2021 - Mar. 2023Milano, Lombardia, Italia• Established a fully remote creative team dedicated to producing promos and trailers for a new cable TV channel.
• Implemented cloud storage services and communication tools, defined approval processes, and meticulously documented every step of the workflow, resulting in improved project efficiency and team collaboration.
• Served as the primary liaison with the Technical Department, ensuring compliance with their standards as the client's first 4K channel. Maintained overall quality control and achieved a less than 5% rejection rate for asset deliveries.
AMC Networks International Latin AmericaHead Of Production - Creative Services
Mar. 2021 - Jan. 2022Buenos Aires, Argentina• Designed and implemented the transition from a locally hosted Digital Asset Management system to one relying on Microsoft cloud services, particularly MS SharePoint and Stream. This solution served two user groups, back-office and front-office, providing instant access to assets without the need for a VPN connection. Due to its success, it was later adopted by other areas in the company, improving access and collaboration.
• During the Covid lockdown, established a remote production workflow primarily utilizing Asana and Microsoft Teams, enabling the team to continue producing media assets within a week's notice. This system remains in use and has been adapted for a hybrid work scheme, resulting in increased productivity and flexibility.
AMC Networks International Latin AmericaPromotions Coordinator (Project Manager), Creative Services
Jun. 2016 - Mar. 2021Buenos Aires, Argentina• Championed the implementation of Design thinking and Agile methodologies, particularly Kanban, in our department, resulting in an overall improvement in the work climate and internal communication. This, in turn, led to enhancements in internal processes and a significant reduction in “QC failed” incidents.
• As the person responsible for daily operations, finalized the transition from tape-stored SD to tapeless HD video editing process, collaborating closely with the Operations department to ensure the enforcement of quality requirements, improving the technical quality of the final assets.
• Alongside with my fellow Art Coordinator, assumed the role of contact persons for our internal and external stakeholders. This led to our department’s increasing involvement in strategic initiatives for the company, such as entering the e-sports market.
AMC Networks International Latin AmericaCopywriter for trailers, promos, print, and radio ads
Nov. 2004 - Jun. 2016Buenos Aires, ArgentinaWorking as a copywriter for an in-house creative agency demands consistently delivering high-quality creative output to the same client, month after month.
• Earned several Promax/BDA awards for our spots.
• I was invited to write the scripts for two cooking series, adding new layers of storytelling to the cooking scenes.
• Initiated a naming brainstorms initiative in collaboration with the Production and Programming departments, resulting in the development of more engaging and “catchier” series and programming stunt names.
Radio 10Producer
Jan. 1999 - Oct. 2004Buenos Aires, ArgentinaAssistant Producer.
Assistant Research.
Audio Editing.
Radio Del PlataAssistant Production
Aug. 1998 - Dec. 1998Buenos Aires, ArgentinaProduction Assistant Trainee.
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