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Work Background
CyberLinkDirector, Head of Global Marketing & Business Development
May. 2024TaiwanOversaw cross-functional teams to align marketing strategies with growth and customer engagement objectives, driving brand visibility and product engagement across global markets.
LITEON TechnologyGlobal Marketing Lead, Efficient Infrastructure
Dec. 2023 - May. 2024TaiwanI was responsible for developing the annual marketing and communications strategy, which involved establishing brand fundamentals and planning a new website and overseas exhibitions to increase brand recognition and drive sales growth for our new sub-brand-TeraHive. TeraHive provides efficient infrastructure and residential renewable energy solutions (RESS, REMS, CSMS, Micro-grid) for the US and global markets.
Wistron ITS (WITS)Director, Head of US Business Division
Jul. 2022 - Sep. 2023TaiwanLed a team of 60+ skilled engineers and sales based in Taipei to work with C-suites to provide software outsourcing solutions in high-tech, pharmaceutical, SaaS, gaming, semiconductors, AI, and blockchain industries. • Scaled up the team to 60+ people with regular skills training and individual strength coaching. • Developed a new business model by providing Data-as-a-Service for B2B clients, including Data science, data engineering, data visualization, and AI. • Developed an integrated solution based on OpenAI and Chatbot to serve B2B2C clients.
Wistron ITS (WITS)Special Assistant to the Chairman/CEO
Apr. 2022 - Sep. 2023New Taipei City, Taiwan
D-LinkDirector, Head of Global Marketing
Aug. 2021 - Mar. 2022Taipei City, TaiwanDeveloped global strategies and campaigns for all regional marketing teams, including Digital, Advertising, Communications, and Creatives. Oversaw and managed the marketing budget globally. • Built marketing plans and budgets for the smooth operation of marketing campaigns.
• Prepared social media marketing campaigns and strategized them to align with the business objectives.
• Hosted global events, tradeshows, press conferences, and product launches. • Built the global website and its global eCommerce strategy for 14 regions. • Developed and executed corporate sustainability to efficiently collect relevant ESG data for sustainability reports.
D-LinkNuclias Cloud Networking Solution Lead, Enterprise Product Center
Jun. 2016 - Aug. 2021Taipei City, TaiwanOversaw and directed solution strategy, business development, product positioning, go-to-market plan, and product initiatives for Nuclias Networking Solution globally. Engaged partnerships with Facebook, Amazon, Microsoft, Purple WiFi, Stampede, Fydelia, and TrustArc. • Built the brand “Nuclias,” the business-to-business cloud networking solution, including PaaS/SaaS platform, on-premises software, services, licensing model, apps, partnership, MarketPlace, and networking devices such as Access Points, Switches, and Gateway.
• Built Nuclias Cloud Solution from scratch for enterprises, retails, hospitality, education markets with subscription fees for generating recurring revenue. • Defined business plan and strategy, including product/service roadmap, market analysis, battle card, white paper, and competition analysis. • Planned and hosted multiple seminars and conferences to present and discuss product strategy and development with global clients.
• Developed Japan’s largest ISP to adopt Nuclias Cloud solution since 2019. Revenue growth of 124% YoY in 2020.
• Maintained 2018, 2019, and 2020 margin percentage at 72%, 75%, and 74% respectively.
D-LinkManager, Head of Customer Advocacy
Jun. 2014 - Nov. 2016Taipei, Taiwan
D-LinkManager to the Global Strategy Officer
Oct. 2011 - May. 2014Taipei, Taiwan
D-LinkBusiness Development Manager, Consumer Strategy Business Unit
Nov. 2010 - Sep. 2011Taipei, Taiwan
Eastech Electronics (HK) LtdBusiness Development Manager
Nov. 2009 - Oct. 2010Kowloon, Hong Kong SAR
Jazz Hipster CorporationHead of Global Sales and Marketing
Nov. 2007 - Oct. 2009Taipei, Taiwan
Jazz Hipster CorporationHead of Sales and Marketing, EMEA and North America Market
Jun. 2004 - Oct. 2007Taipei, Taiwan
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