Genie Yip - China Marketing Consultant, Independent contractor

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Work Background

genieyip.comOrientation Consultant

Jul. 2023Shanghai, ChinaMy aim is to offer reliable guidance and share my personal experiences with those who are new to Shanghai. My ultimate goal is to ensure that newcomers to the city feel at ease when relocating here and to help them quickly get up to speed with setting things up without any hassle or frustration. Additionally, I can assist in connecting individuals with like-minded people in the city, making Shanghai feel like a welcoming and comfortable new home. Settling in Shanghai for assignees and expats: - Phone & Bank Account Setup, WeChat & Alipay Tutorial - House Hunting & Inspections - City Orientation Tour - Schools Tour

Independent Contractor

Mar. 2021Shanghai, ChinaBecame a reliable resource in China for my global clients: Freelancer at IPG, a global media & advertising agencies network: • Work from home/remote or on-site collaboration • Lead team of digital specialists from the China offices to produce and consolidate pitch decks • Support business pitches, present in Mandarin, Cantonese, or English at client pitch meetings • Collaborate with global offices for RFP, and research requests in the China and Hong Kong market STABILO International GmbH (Germany) – China Market Research Project Lead (Contractor) • Achieved all project goals with a 98% responding rate and delivered overreaching insight, learnings, and values for client’s product and personas development for the China Market • Build and design Market Research Programs and processes (Interview guidelines, online community content, rollout) for Chinese consumer research • Completed multiple market research projects in China from planning to execution; recruitment, interviews, online community set up, moderation & engagement (in Chinese), to data analysis and reporting (in English)

DwellworksOrientation Counselor

Mar. 2021 - Jun. 2023ShanghaiDwellworks – Relocation Counselor • Awarded 2021 New Network Partner of the Year – China Destination Services • Support clients who were assigned and relocated from other countries/regions to Shanghai during their relocation period • Design 1-1 customized city orientation itinerary, apartments inspection, and consultation; • Settling-in support, experience, knowledge, and resource sharing help clients to realize their new dreams and lifestyles.

Sekkei StudioGeneral Manager

Dec. 2017 - Mar. 2021Shanghai City, ChinaSekkei Studio is a Digital Marketing Agency based in Shanghai since 2008.

ZORBAGeneral Manager

Jun. 2017 - Aug. 2017Shanghai City, ChinaZORBA / advertising agency and film production company ZORBA LIFESCIENCES / Sciences & innovations communication agency

The Walt Disney CompanyCreative Operations Manager

Jan. 2017 - Jun. 2017Shanghai City, ChinaCreate, develop, manage, track and monitor the creative development process Centralize creative assets and creative services resources, push and pull information for the creative team

RimagineSenior Account Director

Mar. 2015 - Dec. 2016Shanghai City, ChinaRimagine is an internationally-owned and managed creative production studio, helping its customers to bring their brands to life with great and emotional images.

Provide Consulancy to McCorkell & Associates and LionbridgeDigital Consultant (Freelancer)

Nov. 2014 - Dec. 2016Shanghai- Develop Digital Strategy and Market Research based on Client's needs - Investigate websites' usability and feasibility based on user experience - Provide consultation to client's digital marketing plan and measures - Build Process and Structures for Online Business using various tools (e.g. Social Media Management, - Engagement Content Planning, eCRM, eNewsletter Campaign, Landing Pages etc.) - Introduce various tools in digital marketing to clients - Metrics reporting and analysis, give recommendations - Execute digital graphic production and collaborate with dev/tech teams

Asia Market DevelopmentDigital Strategy Manager

Apr. 2014 - Oct. 2014ShanghaiFocused on AMD and Passenger partnerships and supports internal projects that require hands-on digital marketing and creative management skills and experience. Accelerate localization and foster AMD/Passenger partnership.