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Work Background
genieyip.comOrientation Consultant
Jul. 2023Shanghai, ChinaMy aim is to offer reliable guidance and share my personal experiences with those who are new to Shanghai. My ultimate goal is to ensure that newcomers to the city feel at ease when relocating here and to help them quickly get up to speed with setting things up without any hassle or frustration. Additionally, I can assist in connecting individuals with like-minded people in the city, making Shanghai feel like a welcoming and comfortable new home. Settling in Shanghai for assignees and expats:
- Phone & Bank Account Setup, WeChat & Alipay Tutorial
- House Hunting & Inspections
- City Orientation Tour
- Schools Tour
DwellworksOrientation Counselor
Mar. 2021 - Jun. 2023ShanghaiDwellworks – Relocation Counselor
• Awarded 2021 New Network Partner of the Year – China Destination Services
• Support clients who were assigned and relocated from other countries/regions to Shanghai during their relocation period • Design 1-1 customized city orientation itinerary, apartments inspection, and consultation; • Settling-in support, experience, knowledge, and resource sharing help clients to realize their new dreams and lifestyles.
Sekkei StudioGeneral Manager
Dec. 2017 - Mar. 2021Shanghai City, ChinaSekkei Studio is a Digital Marketing Agency based in Shanghai since 2008.
ZORBAGeneral Manager
Jun. 2017 - Aug. 2017Shanghai City, ChinaZORBA / advertising agency and film production company ZORBA LIFESCIENCES / Sciences & innovations communication agency
The Walt Disney CompanyCreative Operations Manager
Jan. 2017 - Jun. 2017Shanghai City, ChinaCreate, develop, manage, track and monitor the creative development process
Centralize creative assets and creative services resources, push and pull information for the creative team
RimagineSenior Account Director
Mar. 2015 - Dec. 2016Shanghai City, ChinaRimagine is an internationally-owned and managed creative production studio, helping its customers to bring their brands to life with great and emotional images.
Provide Consulancy to McCorkell & Associates and LionbridgeDigital Consultant (Freelancer)
Nov. 2014 - Dec. 2016Shanghai- Develop Digital Strategy and Market Research based on Client's needs
- Investigate websites' usability and feasibility based on user experience
- Provide consultation to client's digital marketing plan and measures
- Build Process and Structures for Online Business using various tools (e.g. Social Media Management, - Engagement Content Planning, eCRM, eNewsletter Campaign, Landing Pages etc.)
- Introduce various tools in digital marketing to clients
- Metrics reporting and analysis, give recommendations
- Execute digital graphic production and collaborate with dev/tech teams
Asia Market DevelopmentDigital Strategy Manager
Apr. 2014 - Oct. 2014ShanghaiFocused on AMD and Passenger partnerships and supports internal projects that require hands-on digital marketing and creative management skills and experience. Accelerate localization and foster AMD/Passenger partnership.
AltiumAssociate Manager - Global Digital Marketing
Jan. 2014 - Mar. 2014Shanghai City, China
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