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Work Background
Patti The Marketing MentorFounder | Go-To-Market Lead | CEO
Jan. 2022Chicago, Illinois, United States · On-sitePatti The Marketing Mentor is a global consulting firm focused on empowering B2B and B2C companies to succeed in today's digital landscape. With expertise in demand generation, digital transformation, and leveraging advanced technologies like machine learning and artificial intelligence, our team partners with clients to optimize marketing efforts, uncover new growth opportunities, and solve business challenges through data-driven insights and strategies.
BDO USA, LLPSenior Demand Generation & Market Insights Practice Lead, BDO Digital (Formerly DemandGen Intl)
Mar. 2018 - Jan. 2022BDO Digital helps companies across industries identify, prioritize, develop, and execute technology initiatives in support of their unique business objectives, both large and small, short, and long term. We help organizations identify which solutions will have the greatest business impact and ROI, and deliver manageable, measurable programs to achieve them.
The Plum Tree GroupChief Marketing Officer
Jul. 2014 - Mar. 2018Chicago, ILECommerce website development company: Industries of focus - Beauty, Medical, Security, Publishing, Mobile, Food &Beverage, Maps and Automotive. Recruited to increase revenue focused on both B2B and B2C business. Responsibilities also included; communication strategy, marketing technology, as well as client relationship management. - Delivered a 30% increase in leads through optimizing the agency site, and implementing demand generation/ inbound marketing strategy and tactics including a content refresh, email drip campaigns, landing pages, blog, and social media.
- Drove 69% increase in online sales for a key client after leading a cross-functional team to assess and revamp their eCommerce site and digital marketing strategy.
- Improved client retention/lifetime value 30% by implementing a new "Gladiator Method" management process. The methodology includes; email marketing, content strategy, persona research and data
analytics.
BrightstarGlobal Marketing Communications Manager
Apr. 2012 - Jul. 2014Libertyville, illinoisGlobal Mobile Distribution Company working with; Apple, Motorola, Samsung, HTC, Nokia, BlackBerry, Walmart, Best Buy, Sam’s, Costco, Comcast, Walgreens, Verizon, Sprint, US Cellular, Cricket and Viva Mobile. Recruited by the global mobile distribution company to manage the marketing strategy and driving revenue gains of the sell-in and sell-through of mobile devices for; carrier, big box retail websites/e-commerce, and B2B business portals. Also accountable for internal communications, trade show planning, and corporate communication. - Increased sell-in and sell through 30% with creative communication strategy and sales collateral for all major mobile Manufactures.
- Improved internal and external brand communication through comprehensive marcom strategy and company events. -Led the design and creation of B2B eCommerce portal, making it possible for retailers and distributors to bid on refurbished products.
MotorolaMARKETING MANAGER : COMPANION PRODUCTS
Jan. 2011 - Dec. 2012libertyvilleRecruited to manage key big box retail/e-retail (Walmart, Best Buy, Amazon) and carrier partner (Verizon, Tmobile, AT&T, Sprint) accounts through the development and management of a custom B2B portal, POS planning, category management, e-merchandising and digital marketing strategy. - Increased product sell-in 41% within 90 days, by developing integrated online and offline strategy for carrier and retail location. - Grew 4th Quarter sells through a new B2B website featuring in-demand product training and sales sheets. - Development of retail and carrier displays that increase sell-through by 40% across all channels. - Boosted brand visibility through management and development of trade show experiences for both device and accessory products responsible for the introduction and early sell in of yearly portfolio of products.
Liquid Fuse MediaDIGITAL MARKETING MANAGER
Mar. 2005 - Sep. 2011Greater Chicago AreaRecruited to develop the digital marketing strategy for several lifestyle and CPG clients. Improved client retention rates by 17% through implementing phased year over year strategic digital marketing plans. Improved client service and project management by managing the integration of a client portal with the in-house project management system.
CH'REWD MARKETING AND PROMOTIONSACCOUNT MANAGER
Oct. 2002 - Mar. 2005Chrew’d Marketing and Promotions: Full-service marketing and media agency Experiential Marketing Company supports various industries national advertising campaigns including by not limited to; Calvin Klein, Equal Sweetener, Sony Music and Universal Studios. Key Areas of Focus: Event Marketing, Project Management, Team Recruitment Recruited to lead onsite and offsite experiential marketing programs for clients in entertainment, CPG as well as food and beverage including wine and spirits. Increased B2B relationships by 40% by expanding the parameters of our territory and developing a new partnership program. Improved sell-through of all promoted products by 25% by developing a new training model for the promotional staff.
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