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Work Background
Creative Strategy & XD Director
TheBallparkCreative Strategy & XD Director
Jan. 2023Amsterdam Area
University Lecturer - Creative Business
HU University of Applied Sciences Utrecht (Hogeschool Utrecht)University Lecturer - Creative Business
Aug. 2021Utrecht, NetherlandsI guide students into creative thinking to become future-proof ready minds. Currently teaching (23/24): - Innovation Leadership - Brand Strategy (Course Designer & Coordinator) Previously taught (21/22 - 22/23) - Fundamentals of Brand (Course Coordinator) - Influencing the Audience - International Creative Business - Entrepreneurship - Professional Development - Creativity and Creative Thinking - Transcultural Creative Strategy
Creative Director & Founder
Kosodesign Branding StudioCreative Director & Founder
Jan. 2021Amsterdam, North Holland, NetherlandsServing as multidisciplinary creative consultant offering a broad range of services to individuals, small and large businesses. This includes logo, website, brand identity and graphic design as well as strategic thinking and creative direction. Create ethic and conscious brand identities and strategy. Help clients to understand brand values and take decision in order to grow in today’s World. MAIN TASKS - Creative strategist and consultant for brands. - Planning, ideation and communication consultant. - Mentor and guide brands to develop their brand strategy, values and actions. - Lead designers, external freelancers, manage agencies and suppliers. - Creative / Art Direction of photography, films, online and offline projects. - Find and maintain the relationship with partners.
Photographer
Kosodesign CommunicationPhotographer
Oct. 2003Amsterdam, North Holland, NetherlandsCampaigns, editorial. product, sport, events, portraits.
Founder of a community based platform
Milan Apartments 4 RentFounder of a community based platform
Sep. 2014OnlineA community based services platform counting +27.000 users that aims to help expats to connect and find their way to live in Milan. A multi-service welcoming environment for everyone to share, mingle and have fun in a safe environment.
Creative Lead / Art Director
The Student HotelCreative Lead / Art Director
Oct. 2014 - Oct. 2020Amsterdam Area, NetherlandsCreative Lead for the in-house Brand & Communications Studio, being in charge of all visual communications, both internal and external, across all platforms, for every department location, product and sub-brands. This includes The Student Hotel, The Commons restaurant, TSH Collab coworking spaces, and BedTalks events. MAIN TASKS • Lead the Design Brand Studio, both internal designers, external freelancers, and agencies. • Brand Definition and Creative Strategy, Communication, Ideation and Planning. • Creative / Art Direction of photography and films. • Build and direct a unique immersive online experience for the TSH community including the Creative Direction of the new website and app. And focusing on the interactions between users and technology innovation. • Overseeing the whole production, from ideation to final implementation and sign off on every single project. • Generate solid and consistent communication for a community of 10.000+ students, 200+ coworkers, 50.000+ business and leisure guests per year. • Brief, direct and guide local photographers and videographers across Europe to generate qualitative - on brand - content for website, social media channels, internal and external communication. • Find and maintain the relationship with partners.
Student Mentor
SPD Scuola Politecnica di DesignStudent Mentor
Oct. 2019 - Feb. 2020Milan, Lombardy, ItalyMentored the Interior design course for the creation of an interior design solution for the hotel room of the future.
Student Mentor
IAAD torinoStudent Mentor
Feb. 2019 - Jul. 2019Turin, Piedmont, ItalyMentored the Interior design course - final year with the mission to create the hotel experience of 2020.
 Senior Art Director & Cross-media Concept Designer
Kosodesign Communication Senior Art Director & Cross-media Concept Designer
Oct. 2009 - Sep. 2014Amsterdam & MilanOwner and Creative Leader. MAIN TASKS • Creative strategy and concepts. • Branding and campaigns ideation and design. • Build creative teams to serve each brief. • B2B and B2C communication design. • Graphic solutions for creative agencies and direct clients.
Art Director
SpotzerArt Director
Mar. 2012 - Sep. 2012Amsterdam Area, NetherlandsCreate the visual content for thousand websites for EMEA, US, AU and NZ.
Senior Art Director & Cross-media Concept Designer
Brand PortalSenior Art Director & Cross-media Concept Designer
Jan. 2007 - Oct. 2009Milan Area, ItalyTeam leader and mentor. Successfully guided a creative team to elevate overall quality and maintain the highest levels of creativity by solving complex project briefs and translating them into successful results.
Art Director
Scottimangiarotti Adv AgencyArt Director
Mar. 2006 - Dec. 2006Milan Area, ItalyEnhance brand value while keeping overall highest level of creativity. Main clients: Playtex, Lovable lingerie, Imetec, Sanyo.
Junior Art Director & Senior Graphic Designer
Publicis spaJunior Art Director & Senior Graphic Designer
Feb. 2004 - Feb. 2006Milan Area, ItalyCreate and maintain the creativity across different media for big brands. Main clients: Whirlpool, KitchenAid, Renault, L’Oreal. Other clients: Lancome, Garnier, Ikea, HP, BPU Bank, Parmalat, Acqua Panna, Buitoni, Viktor & Rölf.
Junior Art Director & Graphic Designer
FreelanceJunior Art Director & Graphic Designer
Aug. 2003 - Jan. 2004London, United KingdomTook care of graphic and art direction on various projects for different agencies.
Visual Merchandiser & Graphic Designer
FreelanceVisual Merchandiser & Graphic Designer
Jul. 1997 - Sep. 2003Milan Area, ItalyBeing the first referral for local businesses in creating all visual aspects from graphics to merchandising, and for Bennet malls in northern Italy.

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