The Student HotelCreative Lead / Art Director
Oct. 2014 - Oct. 2020Amsterdam Area, NetherlandsCreative Lead for the in-house Brand & Communications Studio, being in charge of all visual communications, both internal and external, across all platforms, for every department location, product and sub-brands. This includes The Student Hotel, The Commons restaurant, TSH Collab coworking spaces, and BedTalks events. MAIN TASKS
• Lead the Design Brand Studio, both internal designers, external freelancers, and agencies.
• Brand Definition and Creative Strategy, Communication, Ideation and Planning.
• Creative / Art Direction of photography and films.
• Build and direct a unique immersive online experience for the TSH community including the Creative Direction of the new website and app. And focusing on the interactions between users and technology innovation.
• Overseeing the whole production, from ideation to final implementation and sign off on every single project.
• Generate solid and consistent communication for a community of 10.000+ students, 200+ coworkers, 50.000+ business and leisure guests per year.
• Brief, direct and guide local photographers and videographers across Europe to generate qualitative - on brand - content for website, social media channels, internal and external communication.
• Find and maintain the relationship with partners.