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Work Background
GoogleProduct Marketing Manager CRM | EMEA | Fitbit
Feb. 2021Dublin, County Dublin, Ireland
FitbitLifecycle and Platform Marketing Manager - EMEA
Mar. 2020
Life Style SportsCRM and Email Manager
Mar. 2018 - Mar. 2020Dublin
Three IrelandCRM Base Planner - Postpay
Sep. 2016 - Feb. 2018Dublin, IrelandResponsible for the development and delivery of the base management and retention strategy for billpay customers.
Hostelworld GroupCRM Executive
Jan. 2015 - Sep. 2016Dublin, IrelandA broad role with the responsibility of planning, developing and executing email and push marketing campaigns to an international market.
Ovarian Cancer AustraliaCRM Campaign Manager
Apr. 2014 - Sep. 2014Melbourne, AustraliaAn interesting and rewarding role with the responsibility of re-designing OCA’s fundraising and data base management strategy along with executing key revenue generating campaigns.
Concern WorldwideDirect Marketing Executive
Jun. 2012 - Dec. 2013DublinAn intersesting role encompassing each element of campaign management from the gathering information from the field right through to budget management and post campaign analysis.
Publicis DAccount Executive
May. 2011 - Jun. 2012DublinWorked with numerous clients from a below the line perspective. Managed the creative concept, production and execution of microsites, website content, direct mail/email campaigns, ezines, POS, merchandise and promotional material. Organised promotional activity with the main aim being the collection of targeted data to ensure the correct outbound channel is chosen. Managed the distribution of direct mail/emails and reported on the open/bounce and click through rates. Liaised with each of the brand managers to ensure the correct brand guidelines were adhered to during the creative process. Managed and supported retailers through out the country and identified new retail opportunities. Devised bespoke ideas in order to promote new offers and products to their full capacity with localisation if needed. Provided support for three account directors from invoicing to new business pitches.
Ogilvy & Mather, ParisAssistant Account Executive
Oct. 2010 - May. 2011Paris Area, FranceWorked as part of the EMEA team co-ordinating assets for Germany, UK, France and Italy being the main day to day point of contact for the IBM European advertising manager. This role was very digital focused - managing the creative concept, development and implementation of mobile optimised sites, mobile advertising, rich media banners/PPC. Online analytics played a major part in this role also with the management of URL tagging, tracking, redirects, SEO and competitor analysis. Provided administration support to four account directors.
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